7 Best Online Business and Marketing Courses

Is there anything more exciting than discovering a hidden talent you never knew you had? Whether you’re an old schooler who is craving a change or a millennial who wants to forge your own path, we’re here to tell you that there are countless options to study online, and many of them are completely free.

Here, we’ve collated data from various renowned websites to shine a light on the 7 best online business and marketing courses, as well as what is necessary to succeed in each niche.

1. HTML & CSS for Designers

This is a broad course that will teach you the theoretical and practical knowledge of HTML (Hypertext Markup Language) and CSS (Cascading Style Sheets). HTML and CSS form the building blocks of any web page. Designers can use these skills to create mock-ups in order to perfect the layout of a website before making the final creation live.

A mock-up is a visual representation of how a website or product will look like when it is live, but it is not necessarily representative of the final product. Designers can use tools like Photoshop or a similar image editing software, to create these mock-ups. Learning to use HTML and CSS will allow you to do just that.

HTML and CSS can be quite a tricky subject to learn. For that reason, we recommend taking a training course, or attending a class or a lecture series at a local university. This way, you will have an expert guide who can assist you and answer any questions you may have about this topic.

2. Digital Marketing

If you’re new to the field, then this is the ideal starting point. Digital marketing is the practice of attracting, engaging, and converting potential customers into paying customers through digital platforms like email, social media, or website traffic.

The course explores the foundations of digital marketing, providing you with a thorough understanding of digital marketing concepts, terminology, and history. You will learn about a variety of platforms like Google AdWords, Facebook Ads, Instagram, and YouTube, as well as digital marketing tools like Google Analytics, Optimizely, and SendPulse.

You don’t need to possess a formal marketing background to succeed in this field. However, it certainly doesn’t hurt. Studying digital marketing will give you an overview of the industry and the skills necessary to succeed in it.

3. E-commerce

If you’ve been following our blog posts, then you’ll know that we regularly recommend Studying e-commerce. Launching an online store is a great way to make money online without any prior experience, and it can even be a full-time job. Running your own e-commerce store gives you full control over the products you sell and how you sell them. You will learn how to set up a Shopify store, as well as different e-commerce platforms like WooCommerce, Shopify, and Magento.

An e-commerce store owner’s main goal is to convert traffic into paying customers, just like a brand shop owner. So, just like in the case of a brand store, you will learn to utilize different conversion techniques and track them accurately.

4. Sales Management

If you’re looking to make a career change, then why not consider studying sales management? This field trains you to plan, supervise, and motivate the sales staff you’ll meet along the way. You will learn how to plan, analyze, and report on sales activities, as well as how to implement marketing and sales strategies. Additionally, you will study the basics of human resources, and become familiar with payroll processing and record keeping. All of this will be necessary knowledge for a successful sales manager.

You don’t need any previous experience in sales to become a successful sales manager. However, having a business or marketing background will certainly assist you in your new role.

5. SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a blog in search results.

An expert SEO will help businesses get their websites ranked high on search engine results pages (SERPs) so that they can attract potential customers to their sites. You will learn about different SEO strategies that work like charm, as well as the various tools needed to optimize a website for Google and other search engines.

If you’re looking to make a career change and want to become an SEO, then this is the ideal course for you. Practical knowledge of SEO is necessary for any webmaster or digital marketer who wants to succeed in their roles. Additionally, you will study the theoretical side of SEO, including how to write compelling copy for websites, and the various ranking factors that search engines use to determine the popularity of a website.

6. Business Analytics

Do you want to make a career change and become a data analyst? If so, then this is the ideal starting point for you. This is a relatively new area of study that combines business education with data analysis. Business analytics is the practice of gathering and utilizing business data to make better decisions. This course will provide you with the theoretical foundations of business analytics, as well as the practical skills necessary to become a data analyst. You will learn about different types of datasets, and how to access, transform, and analyze data using tools like Excel and SQL.

With so much information available online, it’s important to have the right tools to manage and analyze that data. As a data analyst, you will be responsible for using various software packages to cleanse, prepare, and present data in a meaningful way that can assist senior management in making better business decisions. This is a growing field, and with the right training, you can become job-ready to enter this exciting career.

7. Strategic Marketing

If you’re looking to make a career change and want to become a marketer, then this is the ideal starting point for you. This course is designed to help you prepare for a career in strategic marketing, which blends marketing theory with practical application. You will learn about different marketing theories, and how to apply them to real-life situations. Additionally, you will learn to design marketing plans, and build marketing campaigns that will attract, engage, and convert customers into paying members.

Marketing is a broad field that covers a variety of topics, including advertising, media, sales, and much more. Since this is a broad field, you don’t necessarily need to have a formal marketing background to enter it, however, it certainly helps. Studying strategic marketing will give you a solid foundation in marketing theory, and allow you to become job-ready for a career in this exciting field.

If you’re interested in a career in marketing, or just want to learn more about this fascinating topic, then these courses are a perfect fit. You can find a comprehensive list of the certificates, diplomas, and degrees that are available online here.