How to Get Started With Business Analytics – Marketing Data Online Courses

Do you have a business analytics degree and are looking for a job in this field? Or perhaps you’re considering a career in business analytics and want to know where to start? We’re not alone in this concern. According to a recent study by the International Association of Business Analysts, only 20% of employers are likely to offer a good starting wage and only 10% are expected to offer progression routes.

What are the best online courses to get you started on your business analytics journey? Let’s take a look.

Marketing Analytics Degree

If you’re looking to get started in business analytics, then one of the best online degrees to do so is the marketing analytics degree. The marketing analytics degree is offered by a number of top-tier universities, such as the New York University Stern School of Business, the Columbia Business School, and the University of Chicago. These are some of the most reputable business schools in the world, so you know you’re in good hands.

The degree equips you with the knowledge and skills necessary to carry out detailed analyses of marketing and advertising activity. As a business owner or marketer, you’ll be able to use this analysis to drive decisions about product design, pricing, and marketing strategy, among others.

There are around 30 marketing analytics jobs on average in the United States, according to With an increasing demand for business analysts, you can expect to find employment opportunities in this field.

Bachelors in Business Administration

For those looking for a more traditional route towards their business analytics degree, then the business administration bachelor’s degree is the next best thing. This degree is offered by schools around the world, such as Cornell University, the University of Michigan, and the University of Texas at Austin. A bachelor of business administration is a degree that often leads to a number of job opportunities in business and industry, including business analytics.

A bachelor of business administration usually requires at least four years of study, so you’ll need to ensure you’re making the most of your time.

Certified Business Analytics Professional (CBAp)

If you’re looking for a fast track to your business analytics degree, then the Certified Business Analytics Professional (CBAp) certification is for you. This certification, offered by the International Foundation for Business Analysis, is an entry-level credential that qualifies you to enter the workforce and carries with it a salary of up to $110,000 per year and benefits, according to the organization.

Getting this certification is relatively easy. All you need is a bachelor’s degree in business administration or marketing and two years of professional experience in a related field. You can also get an associate degree and take advantage of the university’s internship program to gain valuable experience while earning a college diploma.

Not all business analytics majors will benefit from a four-year degree. Some will pursue a career in industry with adequate experience, while others will opt for an online course-buddy program with a reputable university.

Master of Science in Business Analytics

The master of science in business analytics is the highest degree one can obtain in this field. This degree requires a more traditional approach, with coursework that combines business theory with analytics practice. The degree is offered by a number of reputable universities, such as the Massachusetts Institute of Technology, the University of Virginia, and the New York University Stern School of Business.

Although this is a more traditional route towards a business analytics degree, it still offers many benefits. One of the biggest draws is the opportunity to tailor your studies to fit job opportunities. For example, if you’re looking for a job in finance, then you can study accounting or finance at a master’s level. Similarly, if you’re looking for a job in analytics, then you can study data analytics or business analytics at a master’s level.

A master of science in business analytics is a highly valued degree, with 85 job offers on average, per the International Association of Business Analysts. Many employers, such as Procter & Gamble, General Electric, and Walmart, offer generous fellowships and scholarships for graduate students pursuing a master’s degree in business analytics.

Online Courses For All Types of Business Analyst

If you’re looking to get started in business analytics, then you have a variety of online options to choose from. These can range from self-paced online courses to fully-taught online master’s programs. In some cases, you might even be able to find an accredited business analytics degree that fits your lifestyle and working schedule. It’s important to do your research before making any type of decision.

An increasing number of businesses are moving to online platforms for their studies. This allows busy professionals to study at their convenience, while also offering high-quality instruction. If you’re looking for a flexible way to gain knowledge, then you might want to explore these options. You might even be able to find a business analytics online degree that’s entirely online, or one that you can finish in just a few months and then land a job. The choice is yours.

Deciding which route you want to take can be a difficult nut to crack. If you have a clear idea of what you hope to achieve, then finding the right course for you might be much easier. By taking the time to do your research and sit down with a career counselor, you’ll be able to find the right fit and then move ahead with confidence.