The job market for digital marketing managers is predicted to grow by 25% in the next year.
Now is the perfect time to get started. Whether you’re fresh out of college or have been working in digital marketing for years, this job is one you’ve been waiting for. It offers plenty of opportunity to grow and succeed in a digital marketing role.
What is a digital marketing manager?
A digital marketing manager is the professional who manages the marketing strategies and tactics for a brand or business using digital channels (such as websites, blogs, social media, and apps) to connect with potential customers.
Responsibilities include creating and executing marketing plans across multiple platforms and channels; monitoring and analyzing results to determine effectiveness; and, where necessary, suggesting improvements to the strategy and/or execution of digital marketing campaigns.
The role requires a blend of business and marketing knowledge, the ability to communicate effectively with all levels of an organization, and the desire to take on new challenges and grow professionally.
Digital Marketing Manager Jobs Are Endless
Although there is an endless list of responsibilities, a digital marketing manager’s day-to-day routine typically involves the following activities:
- Planning and preparing for the upcoming week’s activities
- Researching the competitors’ activities and strategy
- Analyzing the performance of previous campaigns and identifying best practices
- Determining the most effective approaches for new business accounts
- Executing the marketing plan, whether that’s a week, month, or quarter at a time
- Continuously assessing marketing effectiveness and improving performance
As a digital marketing manager, you’ll work with a small team of marketers. Depending on the size of your organization, you may have one or two people reporting directly to you, or a team of five or more. Regardless of the size of your team, the number of responsibilities you’ll have will far outnumber the people assigned to help you.
Marketing executives are confident that the current demand for digital marketing managers will continue to grow in the future. This is due in part to the fact that more businesses are understanding the power of digital marketing and how to best use it to grow their organizations.
If you’re reading this, it’s probably because you’re also considering a change in your career. Maybe you’re looking to transition into a more entrepreneurial or independent role. Or, you’ve been in the industry for a while and want to take on a new challenge. In either case, now is the perfect time to get started.
Get A Degree
If you’re looking to enter the field, the first thing you should do is get a degree. A bachelor’s degree in marketing, for example, will set you up for success in the job hunt. You don’t need a fancy degree to practice digital marketing, but it will certainly help.
There are plenty of online degrees that you can earn that will qualify you for a job in digital marketing. The key is to find a reputable institution that offers both online and on-campus learning opportunities. By doing so, you ensure you gain the maximum education possible while not having to put too much financial strain on yourself.
In addition to getting a degree, you should consider pursuing a postgraduate qualification. A master’s degree in marketing, for example, will place you ahead of the competition and give you the opportunity to truly develop your skillset.
Choose A Specialty
Once you have a degree in hand, you can start job hunting. One of the first positions you should consider is a digital marketing specialist. This is an area that is still growing, and the demand for skilled marketers is at an all-time high. If you’re looking for an entry-level opportunity, this is the perfect choice. You may also want to consider applying for a position with a digital marketing agency.
Once you’ve established yourself within the field, you can move onto more senior positions. If you’re looking for a job in global marketing, for example, make sure you have at least five years of work experience under your belt.
Get A Job
Once you’ve established yourself as a skilled digital marketer, you can start applying for jobs. There are plenty of opportunities, both within and outside of the UK, so don’t lose hope even if you don’t immediately find a job that suits you.
The first step is to set up an online profile that stands out from the crowd. This should include a compelling and polished summary of your skills and experiences. Next, make sure you connect with potential employers by filling out your curriculum vitae (CV). This is your chance to highlight your key skills and experience so that employers know you’re the best candidate for the job. A well-written and thoroughly researched CV will set you apart from the competition and make you the go-to person for the job.
Even if you get an interview, don’t be discouraged; this is just the first step. After you’ve established a good rapport with the hiring manager, they may open up more opportunities for you. If this is the case, you should absolutely pursue the job. But, if it isn’t, then you should still look for other opportunities.
Start Your Own Business
If none of the above seem like a good fit, then you should consider starting your own business. The digital marketing industry is lucrative and thriving, so if you’ve got the skills, there’s a whole world of opportunity out there. You can build your own team and brand and utilize the tools available to take your business to the next level.
The only thing holding you back is yourself. If you want to succeed in the digital marketing world, you have to be willing to put in the hard work. Be prepared to learn new things and continually improve your skillset. With a little bit of luck, you can start your own business and take on an exciting new career path. You’ll be grateful you did.