In a world full of giants, small businesses have it harder than ever to gain recognition for their hard work. While big businesses can afford the high advertising costs that lead to increased brand recognition, independent businesses often struggle to find the money for similar strategies. That’s where marketing analytics tools like Google Analytics and social media platforms like Facebook and Twitter come in.
Focus On The Basics
It’s amazing how fast the internet can change the game when it comes to marketing. Back in the day, if you wanted to grow your business, you would have to invest in expensive radio ads, newspaper ads, and TV ads to gain brand recognition. Today, with all the different channels available on the internet, that’s just not necessary. You can gain brand recognition by simply putting up a great website that provides value to your users.
The trick is in taking simple marketing strategies and implementing them well on the internet.
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Curate Content For International Readers
It’s quite an incredible trend to see brands expanding their reach to a global audience, especially considering the many advantages of doing business online. Being able to offer the same products or services to people in France as to those in the U.S. means you’ll gain a lot of credibility and increase your conversion rates. Plus, being able to reach more people means you can grow your audience and potentially grab a bigger slice of the pie.
There are several ways to approach content curation, but one of the simplest is to focus on the global audience. If you’ve ever shopped at Nordstrom, you may have noticed the large number of Facebook posts praising their products. Nordstrom takes the extra step of curating content for international audiences, meaning their posts are usually in several different languages. This not only makes communicating with their customers easier but also increases the likelihood of getting your product or service into their hands.
Be Selective Of The Data You Choose
When implementing marketing strategies, one of the most effective tactics is to focus on the data that works. With so much competition, it’s essential to know which data is helping you to grow and which is holding you back. One of the best things about the internet is the ability to track almost every variable and metric that can affect a business’ success. This means you can take a more scientific approach to marketing by measuring the effects of your strategies without being fooled by fads or flash in the pan gimmicks. Google Analytics, HubSpot, and many other marketing analytics tools are able to provide this data and allow you to grow your business based on the results.
Measure The Right Metrics
While it’s great to have a general sense of whether or not your marketing efforts are paying off, using metrics to measure the results of your campaigns is the best way to go. There are several metrics you can use to determine the effectiveness of your digital marketing strategies, but consistency is the key to using these metrics to get accurate results.
For e-commerce store owners, the most important metric is usually sales. If you’re driving traffic to your site and making purchases, you’re clearly succeeding. However, this only tells half the story. To get a better understanding of how effective your digital marketing strategies are, look at other metrics like
– visits to your site
– conversion rate (the number of people who take an action after viewing your content divided by the number of people who viewed your content)
– the average amount of time users spend on your site
– the number of pages users visit during their time on your site
– bounce rate (the percentage of traffic that visits one page and then leaves your site versus the percentage of traffic that visits your site and stays for at least three of four pages)
– the number of times someone typed in a search term and clicked on a search result linked to your site
– the percentage of adults and children in the U.S. that use mobile phones
By keeping track of these metrics, you can see how various strategies are affecting your business, and if you find that certain strategies are helping you to grow, you can invest more money and resources into these methods. On the other hand, if these metrics are low, it might be time to change up your tactics.
To survive and thrive in today’s world of marketing, you need to be accessible to as many people as possible. When someone wants to learn more about your product or service, where do they turn? The answer is usually one of your competitors. To have a chance at grabbing some of that traffic, you need to be visible on as many platforms as possible. This usually means using several channels.
The reason why having a website, social media accounts, and forums is important is that all these platforms offer different opportunities for growth. A single platform may not be enough to gain massive distribution or attract millions of users. However, having a presence on several platforms means you’re giving yourself a chance to catch the attention of thousands or millions of people, many of whom may become customers or advocates.
Understand The Importance Of Testing
Whether you’ve tried online marketing strategies before or this is your first time diving in, you need to remember that not all strategies will work for your business. One of the best things about the internet is the abundance of competitors. This means if you try something new and it doesn’t work, you can easily find a similar strategy that does. This is especially important for businesses with limited budgets since trying something new and failing is usually more costly than sticking with what you know.
If you haven’t tested different strategies, you’ll never know which one is the best for your business. A popular approach is to try A/B testing. This involves splitting your traffic between two distinct landing pages, one with the experimental tag and the other without. You can then compare the analytics for the two versions to determine the effectiveness of your new strategy.
Make Full Use Of Tracking Tools
To wrap up this article, let’s take a look at one more critical aspect of digital marketing – keeping track of all the data. Without the proper tools, it’s like trying to do your homework with your phone in hand. You’ll end up with a complete mess. These days, all you need is a quick trip to your favorite search engine to see what’s available. Then, you can get to work picking through the results and figuring out which tools suit your specific business needs.