You’ve probably heard of the iconic beer brand Budweiser. More specifically, you may know that Budweiser is a brand of beer that is light in color and has a refreshing taste. Well, did you know that the king of beers can also be used as a powerful tool to grow your business? That’s right. With modern marketing, you can use the world’s most popular beer to launch your online marketing campaign and grow your business. In this article, we will discuss how you can use social media and email to promote Budweiser and grow your business.
The Digital Marketing Suite From Budweiser
To start your digital marketing campaign, you will need to sign up for a free account with one of the many web-based marketing platforms available like HubSpot, Marketo, or Pardot. Once you have a free account, you can begin experimenting with different marketing materials like text posts, images, and video content. You will also want to set up automated emails to send to your contacts. These emails will be used to disseminate important marketing information to your audience.
As you experiment with different content, you will want to monitor the performance of your messaging to figure out what resonates with your audience and which content format is most effective.
The Importance Of Influencers & Celebrities
The brand ambassadors that represent Budweiser are some of the most famous and respected people in the world. In fact, the brand often chooses famous influencers and celebrities to be their spokespeople because these individuals have a huge audience that can pass on your brand message to their followers.
Influencers often have a very dedicated audience that follows their content, engages with it, and trusts their recommendations. If you want to create a buzz around your brand and stand out among your competitors, using influencers is a great way to do it.
Product Awareness
In addition to establishing brand awareness among your target audience, you can use marketing to drive product awareness for your products and services. With product awareness, you are essentially trying to drive people to understand what your product or service is, how it works, and why they need it. In most cases, this will mean getting the word out there that your product or service exists. You are doing this mainly through the use of commercials, but you may also want to look into other product awareness methods like webinars and podcasts.
Product awareness is all the more important for B2B businesses that sell complex or specialized products or services. For these types of products and services, it can be difficult for people to understand exactly what they are and how they work without proper training or education. Getting the word out there about your product can help open up new markets, grow your customer base, and allow you to introduce your product or service to more people. In most cases, increased product awareness will translate to increased sales and revenue.
Get Creative!
While we recommend using tried and tested methods to expand your digital marketing campaigns, you should never be afraid to get creative and come up with new ideas to make your campaigns stand out from the crowd. After all, that’s how you came up with the clever campaign in the first place!
For example, you may want to try using an inflatable Budweiser to promote your product. Or maybe you will want to create a competition where consumers can win a free beer with their first purchase of your product. These are just some ideas of what you can do to promote your Budweiser brand and grow your business. Make sure you test out different marketing methods and determine what is most effective. That way, you can use the same methods to market your products and services in the future.
The point is to find creative ways to approach your marketing and make it as unique and engaging as possible. To get started, just follow these simple 3 steps.
Step one: Select one or two social media platforms to focus on first. These will be the channels you use to communicate with your audience.
Step two: Next, choose one or two platforms for email marketing. These are the platforms you will use to send automated emails with important information and updates about your company.
Step three: Choose one or two platforms to start with for content creation. These will be the platforms you use to create and distribute content like blogs, infographics, and videos.
Now that you have a clear idea of what platforms you will use to create your online marketing campaign, it’s time to brainstorm ideas!
A Good Place To Start
When creating your campaign, you should start from the very beginning and work your way through. Do not hesitate to pitch ideas or concepts that you have for the overall campaign. Be prepared to discuss why you have chosen this particular platform or online channel as the starting point for your campaign. The more you can connect your ideas to something that already exists, the easier it will be for you to gain support and approval for your idea.
Action Items:
Once you have finished brainstorming, it’s time to get down to the nitty-gritty and map out the plan. Write down the tasks you will need to complete to make this all happen. Begin by taking care of any loose ends from the brainstorming session and set yourself a goal to have everything in place by the start of the next week.
As you work through the plan, be sure to keep track of what you have and haven’t completed. This will help you assess the progress of your campaign and determine if any adjustments need to be made. If you feel like you have completed all the tasks on your to-do list, it’s time to review the results of your efforts and set a new goal for the following week.