Brown, Tom J And Tracey A Sutter Marketing Reserch Online For Free | Brown, Tom & Tracee A Sutter's Marketing Research Online for Free

The following is an example of a full-fledged web page that you can build and deploy in minutes. As you can see, there are no limitations to what you can do with a tool like this. You can use the information here to build your very own online market research survey.

The cool part is that this example is completely free. The entire operation runs on Amazon Mechanical Turk. So, if you’re looking for a cheap, easy, and simple solution to launch a quick online survey, then give this a try.

Here’s an example of a short-form survey that you can use for quick feedback or to get people’s opinions on a product or service:

What’s your opinion on the newest iPhone?
How’s the customer service at [fill in the company name]?
Should we advertise on television?
What are your impressions of [name of the product], and how is it different from competitors’ products?

This same concept can be applied to many industries, whether you’re in marketing, sales, or customer service. You can also use it for a quick poll at the end of your next podcast or vidcast.

Let’s dive into how to build a brand new survey from scratch. First off, you’ll want to visit the Amazon Mechanical Turk home page.

Then, you’ll click the blue button in the upper-left corner that says “Hello, Mechanical Turk! I’m a New User.”

This will bring you to the “Welcome to the Amazon Mechanical Turk Homepage.” page, which contains important information about the service, such as how to get started.

From there, you can click the “Help” link in the “Find Answers and Get Help” section on the right side of the page to access the “Get Help With Your Task” guide.

This will take you to a page that contains more detailed information about how to complete your “Product Research” task, which is what we’re interested in today. (If you’re curious, you can also find out more about “Market Research” on the Amazon Mechanical Turk homepage.)

As usual, this page will have a section upfront with a “Click here to continue” button. You’ll want to click that button to continue on to the next step.

Then, you’ll click on the “Build Your Survey” button. This will bring you to a page that contains more detailed information about how to build your survey. Take your time reading through this page completely.

How Do I Build My Survey?

To get started, simply follow the on-screen instructions. As soon as you hit the “Submit” button at the end, your survey will be live. If you’ve ever done any online research before, this should be very familiar territory.

When you first click the “Build Your Survey” button, you’ll see a page like this:

Welcome to the Amazon Mechanical Turk Survey Builder!
Go ahead and start by entering your survey information
Then, you can click the “Build Your Survey” button to continue
When you reach the next page, you’ll see a “Submit” button along with a dashboard. Congratulations! Your survey is now live.

If you’re looking for a way to build your survey without having to go through all of the information, you can simply scroll down to the “Click here to go back” button at the bottom of the page. This will return you to the original “Welcome to the AM Tech Survey Builder!” page.

As you can see, we have a header, a sidebar, and a couple of columns in which we’ll display the questions. You can insert any sort of media between these three areas to form your web page.

The great thing about Amazon Mechanical Turk is that you don’t need anything special to build your survey. All you need is a computer, a webcam, and a reliable Internet connection.

What Should I Put In My Survey?

While it’s great to have a general idea of what your survey will be about, it’s important to think about what questions you should ask and why you’re asking them. Otherwise, you’ll end up with an information dump that isn’t very effective.

For example, if your survey is about the customer experience at a restaurant, but you don’t ask about the quality of the food or the service, the chef will get an unhappy customer who leaves bad feedback, without ever coming back for more. (And, let’s be honest, who wants to eat at a restaurant where they receive poor service?)

This is why we always recommend creating a list of questions that are important to your company or initiative. It’s also important to research the right topics for your survey. If you’re not sure what topics to ask about, reach out to your customer’s mouth-to-mouth or call center to get some ideas. (No, we don’t mean the ketchup. We mean the people that you speak to when you call the restaurant to complain about your experience there.)

How Can I Make My Survey More Effective?

While it’s important to get your survey up and running as quickly as possible, it’s also important to make sure that it’s as effective as possible. There are things that you can do to make your survey more effective, such as including multiple choice questions or choosing your questions carefully. Let’s take a look.

When you first click the “Build Your Survey” button, you’ll see a screen like this:

Welcome to the Amazon Mechanical Turk SURVEY Builder!
Go ahead and start by entering your survey information
Then, you can click the “Build Your Survey” button to continue
When you reach the next page, you’ll see a “Submit” button along with a dashboard. Congratulations! Your survey is now live.

As you can see, we have a header, a sidebar, and a couple of columns in which we’ll display the questions. The great thing about Amazon Mechanical Turk is that you don’t need anything special to build your survey. All you need is a computer, a webcam, and a reliable Internet connection.

If you’ve ever done any online research before, this should be very familiar territory.

Now, let’s say that we want to slightly alter the survey that we built. Instead of displaying questions about the customer experience at a restaurant, we’ll display questions about the customer experience at a shoe store. (Yes, I realize that these are two very different types of businesses. But, for the sake of this example, let’s pretend that they’re identical.)

Since we built our survey without any restrictions, we can easily modify it to fit our needs. Let’s begin by inserting some more questions about shoes into our survey.

Where Do I Put My Questions?

If you want to insert more questions about shoes, simply follow the on-screen instructions. As soon as you hit the “Submit” button at the end, your survey will be live. If you’ve ever done any online research before, this should be very familiar territory.