If you’re reading this, I assume you’re already aware that digital marketing can be an important part of your overall marketing strategy. But, just because you have a social media account and you use messaging apps with your friends doesn’t mean you know exactly what digital marketing is or how it can help your business.
Here’s a short but sweet overview of what online marketing is, why it’s important, and how you can use digital marketing to grow your business.
What Is Digital Marketing?
Put yourself in your customers’ shoes for a moment. When was the last time you felt a need for a new shoe? Or when was the last time you felt like your current pair was inhibiting your performance? Now think about the last time you went shopping for clothes. Did you visit many shops before making your purchase? Or did you just browse online for the best products that fit your needs?
Shopping for shoes and clothing is pretty straightforward. But for some reason, when it comes to getting quality shoes or clothing that fits, many people will go from shop to shop, trying on multiple pairs until they find one that fits. This is a time-consuming process and can be exhausting. There’s also a chance that you’ll buy the wrong size or style.
This is where digital marketing comes in. Traditional marketing, which you’ll learn about in more detail later, involves advertising your products in print publications like newspapers and magazines or on billboards and TV commercials. With the advent of the internet, however, marketers started adopting a more digital approach. This primarily involves using platforms like social media to spread the word about your products. It also involves using online marketplaces like Shopify and Facebook to show ads to potential customers.
What’s the difference between digital marketing and traditional marketing? Well, for starters, digital marketing isn’t really about marketing per se. It’s about creating awareness about your product or service among potential customers. And secondly, because much of the content in digital marketing is created and promoted online, it’s always available for anyone to access and consume.
Why Is Digital Marketing Important?
In a world dominated by digital marketing, it’s important to understand why it’s so crucial to your business’ success. Put yourself in your customer’s shoes for a moment. Imagine that you’ve found a pair of shoes that you love, but they’re a little too big for you. Or perhaps you’ve found a style that’s too trendy for your taste but it’s the only style available. In either case, you’ll just have to live with it until you find shoes that fit you perfectly.
The point is that when a customer finds your product or service or sees your advertisement, that’s what they’ll remember. And if they remember anything about your deal, it’ll be the taste of the food, the feel of the shoes, or the image on the billboard. So, if you want your customers to associate your product or service with positive feelings, you need to make sure that it stands out from the crowd. This is where digital marketing comes in. By creating content that’s meant to be shared, you can ensure that your product or service is always associated with positive feelings. And remember, when customers experience your product or service and have a positive reaction to it, this will impact your sales directly.
How Is Digital Marketing Different From Social Media?
Let’s be honest, at this point you’re probably wondering how social media and digital marketing can be one and the same. This is mostly because the lines between them are starting to blur. While social media is a fantastic platform for marketing, it is also, essentially, a form of digital marketing. The difference is in the methods you use and the type of content you create.
Traditional marketing, which you’ll learn about in more detail later, involves advertising your products in print publications like newspapers and magazines or on billboards and TV commercials. With the advent of the internet, however, marketers started adopting a more digital approach. This primarily involves using platforms like social media to spread the word about your products. It also involves using online marketplaces like Shopify and Facebook to show ads to potential customers.
The main difference between social media and digital marketing is in the methods you use. With social media, you’ll primarily use paid ads to reach your audience. With digital marketing, you’ll use a variety of methods to gain engagement and trust from potential customers including paid ads, organic posts, and webinars. Also, while social media is about building and maintaining communities, the main focus of digital marketing is driving traffic to your website. Finally, traditional marketing is about reaching a wide audience. With social media, this is considerably easier to do, as anyone can join and follow the platform. This means that your target audience is significantly smaller than the total amount of users on social media. This is why digital marketing is often seen as more targeted.
Here, we’ll discuss some of the methods you can use to gain more traction with your digital marketing strategy, whether you’re new to the field or you already have a proven approach.
1. Create Great Content
Let’s assume you’ve already got a proven digital marketing strategy. You’ve been using social media to spread the word about your products and services, and now you’re ready to take your online marketing to the next level. How can you do this? Well, one way is by creating more content. Great content will keep your customers engaged and interested in your offerings.
While many businesses struggle with producing content on a regular basis, it’s an invaluable tool for driving traffic and converting this traffic into customers. Regular content marketing allows you to build credibility with your audience, establish thought leadership, and demonstrate that you’re an expert in your industry. Plus, as a content creator, you’ll be able to associate your product or service with positive feelings. This is especially important if you want to gain trust from prospective customers.
There are several excellent, free blogging platforms like Blogger, WordPress, and GitHub that can be used to create and maintain a blog. These platforms make it extremely easy to get started and have a positive effect on a business’ reputation. When was the last time you heard of a business being sued for libel or defamation of character? Or of a business closing down due to a lawsuit?
If you’re worried about your product or service being sued, however, you should really consider paying for a good quality hosting plan that supports domains and uses secure passwords. With these measures in place, you’ll be able to maintain your business’ good name and protect your brand.
When creating content for your blog, it’s important to keep your audience in mind. You’ll be able to determine this by considering what they want, need, and enjoy. To achieve this, you can leverage tools like Google Analytics that can help you track the preferences of your audience so that you can tailor your content to suit their needs. With the right tools and a bit of research, you’ll be able to create great content that will engage and delight your audience, leading them to become loyal fans and eventually, loyal customers.
2. Measure And Optimize Your Campaigns
If you’ve been paying attention, you’ll know that I’ve been mentioning Google several times so far. Google is the world’s biggest search engine and, quite frankly, one of the best platforms for digital marketing. Not only can you use Google Analytics to track the performance of your blog posts, you can even set up automated email campaigns that will send out regular notifications to your audience.
One of the first things you should do is set up automated email campaigns to send out regular notifications to your audience. This can be as simple as signing up for a newsletter or blog post, or it can be as complex as setting up a special offer, discount code, or contest on your website. The important thing is that you’re keeping your audience in the loop and you’re not relying solely on social media to promote your products or services.
As with any marketing campaign, it’s important to measure the results of your efforts. To do this, you can set up automated email reports that will track the performance of each of your campaigns. It’s also important to optimize for the maximum results from your campaigns while minimizing the amount of effort you put in. This is why it’s crucial to track the results of your campaigns and to learn from previous mistakes. With some careful planning and research, you’ll be able to successfully implement a digital marketing strategy that will increase your business’ growth potential.
3. Use Big Data To Your Advantage
If you’re looking for an edge in the competition, you’ve got to be looking at all the different data points that influence consumer behavior. This includes things like their location, what time of day they prefer to interact with brands, and what types of content they value. Using big data to your advantage allows you to target the right audience and engage them with content that’s relevant and engaging.