Having a blog is no longer a luxury; it’s a necessity. Especially in today’s world, where content overload is what every marketer struggles with, keeping up with the chatter is key to staying relevant.
What’s more is that having a blog doesn’t just mean you have to limit yourself to publishing content on a regular basis. Going above and beyond what’s expected of you as a blogger can boost your visibility in the blogosphere and earn you some much-needed credibility. These days, having a blog isn’t just a hobby; it’s a job, and a very lucrative one at that. So if you’re looking to get your foot in the door, why not consider becoming a social media marketing specialist? You’ll be able to learn a great deal from the pros, gain valuable experience, and perhaps even end up establishing your own agency one day.
The Growing Popularity Of Online Marketing
Word of mouth is still one of the most effective ways to spread the word about a brand or product. But today, with everyone having a voice on social media platforms like Twitter and Facebook, this strategy has shifted. Now, you can’t rely on people talking about your brand or product to bring in new customers. You have to be willing to put in the work to get them. This is where online marketing comes in.
As a marketer, you’ll be responsible for coming up with the strategy for getting the word out about your brand. You’ll need to consider different platforms like blogs, websites, and social media to reach the right audience. You can also test out different tactics like content marketing, SEO, and PPC to find the one that works best for your unique business.
Why Blogging Is So Popular
Blogging is more popular than ever before, which makes sense considering the fact that it is the easiest way to create and distribute content. When you have a platform like WordPress that makes it easy to set up a blog in just a few minutes, the appeal is obvious. You don’t need to have a large amount of money to buy expensive software or tools to get started. And let’s not forget about the fact that blogs are easy to understand and follow. There’s no need to have the “brains” of a journalist in order to keep up with the content schedule. You can simply “blog it” and get started. Plus, if you’re doing it right, you should be able to attract organic traffic, which greatly boosts your overall marketing success.
How Blogging Differs From Other Types Of Media
Blogging is the easiest and the most straight-forward way to get content online. It doesn’t require a large amount of training or technical knowledge to get started. Even if you’re not a professional, you’ll be able to set up a blog in no time and begin posting content.
Unlike other types of content, such as emails or website articles, which are usually fairly static, blogging is essentially a live content stream. This means that as the content is being created and updated, the content is always “fresh” and highly relevant to current events and trending topics. The content is also easily accessible for potential customers, contributing to the “convenience” of blogging.
The Rise Of Influencer Marketing
Traditional brand marketing, or the spending of money to purchase advertising, has declined significantly in recent years. However, there has been a rise in the popularity of “influencer marketing”, where popular individuals promote a product or service. YouTube personalities like “Masi” and “Marques Brownlee”, for example, regularly promote different products, gaining hundreds of thousands of subscribers for their often humorous and informative videos. In fact, influencer marketing is now considered a form of brand management and a critical part of the digital marketing strategy.
The Future Of Blogging
With WordPress’ dominance in the blogging world, it’s clear that this platform has a bright future. According to HubSpot Blogs, WordPress blogs earn an average of $17,000 per month, with the top 10% earning over $40,000 per month. These are impressive numbers considering that you don’t need to have a large audience to start making money from blogging. Once you have a couple of thousand readers, you can monetize your blog through affiliate marketing, which earns you a commission whenever someone clicks a monetized link or buys a product that’s promoted on your blog. Plus, you can always use WordPress.com’s affiliate program to earn a commission when someone clicks a monetized link or buys a product that’s promoted on your blog. In other words, with the right strategy, you can make money from blogging even if you have a relatively small audience. So, while the traditional route to establishing a blog doesn’t always work, there are still plenty of opportunities for those who want to get in on the action.