How to Get Started with Boston Local Online Marketing

A few years ago, people used to wake up, check their social media apps, and maybe scroll through a few emails before heading out to work. Today, people are looking for ways to improve their lives and aren’t turning to their phones first thing in the morning.

Instead, they’re visiting websites, looking at online product listings, and perhaps even shopping online from their phones. This trend is known as “digital nomadism,” and it’s not a new phenomenon. 

In 2020, more and more people are freelancing and consulting online. So if you’re looking for ways to make money in the new economy, consider exploring online marketing.

What is “local online marketing”? For the purposes of this article, I’m going to define it as marketing used for local businesses that are not national chain stores. This could include marketing a bakery’s products online, promoting an independent bookstore’s events online, or marketing a hair salon’s services online.

You might also be wondering if local online marketing is something you need to focus on, or if it’s a fad that will soon fade away. Let’s examine the reasoning behind this trend and how you can get started with local online marketing.

Marketing to Digital Nomads

Thanks to the Covid-19 pandemic, many companies are struggling to stay afloat. Traditional brick-and-mortar businesses have been badly affected, so a lot of individuals now rely on their online presence to make money. These people are sometimes known as “digital nomads,” and they typically work remotely for a few different companies or independently.

Since most traditional businesses can’t operate remotely, digital nomads often have to resort to online marketing to make some cash. Thanks to the pandemic, more and more people are realizing the importance of digital marketing and are looking for ways to make money online. With so much competition, it’s essential to stand out from the crowd and ensure that your marketing is effective.

According to HubSpot Blogs research, 80% of digital nomads are highly likely to recommend a company that effectively marketed to them. This is more than double the amount of people who are highly likely to recommend a company they felt had not marketed to them well (38%).

Based on these statistics, it’s clear that digital nomads are shopping for products and services that they need, and they expect appropriate marketing to accompany these purchases. In other words, if you want to sell a product or service to digital nomads, they expect you to do your research and ensure that your marketing is effective.

Why Online Marketing?

It’s fair to say that not every business will be able to provide for all of their customers’ needs, especially in today’s world of digital nomads. Therefore, it makes sense for businesses to rely on online marketing to reach a broader audience and ensure that their customers get what they want. For example, if a bakery wants to promote their doughnut shop throughout Boston, they may use online marketing to reach people in other cities. Similarly, if a company wants to market their luxury goods store throughout the US, they may use online marketing to get the word out.

Even businesses that are located in one city may want to use online marketing to grow their customer base. After all, if they’re not reaching their target audience in one city, then where is their audience?

With so many different opportunities online, it’s essential to ensure that your marketing plan includes the right platforms. You may decide to use various platforms to reach different audiences. For example, if you want to promote a luxury fashion brand, you may choose to use Instagram to reach the urban crowd and Snapchat to reach the younger audience.

Digital Nomads’ Favorite Social Media Apps

In 2020, several industries are struggling, but the online marketing industry is seeing some exciting growth. According to HubSpot Blogs research, the three most used social media apps by digital nomads are:

  • Snapchat
  • Instagram
  • Twitter

This is likely because people are finding it easier to use these apps to reach their audience. For example, if you run a bakery, you may want to try using Twitter to reach potential customers.

While it may be tempting to focus your attention on one platform and try to grow your audience on that platform, diversifying your approach is essential. Why? It takes time to develop your audience on a specific platform, and if you want to ensure that you’re reaching your target audience, then it’s essential that you’re not missing out on any potential customers due to platform preferences or lack of attention.