10 Online Marketing Books to Check Out

The internet has made it possible for anyone to publish a book and get it on sale – even if you have never put a finger to the keyboard. In the past, this might mean you had to settle for being an expert in your field by word of mouth alone. But the digital age has made it possible for anyone to be a publisher, and with it, the opportunity to write and publish a book has never been more accessible.

Whether you have a business plan for success in mind or are just looking to establish yourself as an authority in your area of expertise, putting together a solid publishing portfolio is a great way to go. And with so much competition, the chances of success are quite high.

But to fuel your success, you need to have the right information at your fingertips. And what better place to find that information than in an expertly written and researched book? With these 10 titles, you’ll be able to jumpstart your publishing ventures and make the most of this digital age – even if you have never turned a computer on its side before.

Marketing for Dummies

This is arguably the best all-around marketing guide for beginners, covering everything from brand creation to marketing analytics. With solid prose and tons of practical advice, you’ll be able to tackle all aspects of marketing in no time.

Even better, the author, Diana Baum, has a degree in Industrial Marketing and spent over 20 years in the Fortune 500, with expertise in brand management and marketing communications. Her book is endorsed by the American Association of Advertising Agencies (4A’s) and the American Advertising Federation (AAF).

Crossing the Chasm

If you’ve ever worked in hospitality, you’ll know about chasm – the difference between the guest’s arrival and departure. The moments just before and after the guest interacts with the brand are crucial. And what better way to get those priceless moments of truth than by measuring them through analytics?

Crossing the Chasm examines in-depth what makes for a perfect customer experience and how to achieve it. Through real-life examples and case studies, you’ll discover the nuances of creating a welcoming and unforgettable guest experience.

This is one of the essential business books for 2019. It will teach you how to create loyalty and engagement with your guests through meaningful and personal interactions – something that often gets pushed to the fringes in the name of profit.

The E Book for Entrepreneurs

Entrepreneurship was once considered a luxury reserved for the wealthy and well-connected. But today, anyone with a dream can make it big – as long as they have the drive and willingness to do so. This was made possible by the internet and its ability to level the playing field.

The e-book for Entrepreneurs is designed to help digital nomads and micro-entrepreneurs launch, build, and grow a business that provides value and builds trust with current and potential customers. The best parts are the illustrations and case studies that bring a practical and grounded learning experience to the table. The combination of a marketing and business perspective with real-world examples means this book has something to offer everyone.

Blogging for Dummies

If you’ve ever kept a blog or made a point of documenting your journey online, you’ll know how incredibly useful and interesting they can be in terms of both marketing and sales.

Blogging for Dummies is the definitive guide to creating and maintaining a high-quality blog for business – covering everything from foundational SEO strategies to creating engaging content to growing a following.

Even better, the author, Jason Stone, has a degree in Digital Marketing and has helped businesses across the country with their SEO and content marketing. So not only will you learn the ropes, you’ll get top-notch advice on deploying the tools you learn.

Social Media Marketing For Dummies

The world of social media is incredibly vast and ever-changing, with new platforms and features being released with each new version of Twitter and Facebook. This makes it tricky to keep up with the latest trends and info without having a boatload of information at your fingertips.

As the name suggests, Social Media Marketing for Dummies is a guide to getting your feet wet with social media marketing, whether you’re a seasoned pro or just starting out. It’s also an opportunity to learn from the experts, as the author, Joe Pulizzi, has 16 years of digital marketing experience, including serving as Chief Marketing Officer at Thrive Interactive.

This book will help you get the most from your social media platforms by teaching you the ins and outs of each major social media network. You’ll learn how to effectively use various platforms to gain maximum reach, how to measure the success of your efforts, and more importantly, how to create engaging content that draws in and retains loyal followers.

The Art of Blogging for Dummies

One of the most in-demand digital marketing experts in the world, Neil Patel, created an essential guide for anyone considering the journey: The Art of Blogging for Dummies.

Blogging for Dummies is a practical guide to creating and maintaining a high-quality blog for business – covering everything from foundational SEO strategies to creating engaging content to growing a following.

What makes this book unique is that, in addition to being an expert guide, the author, Neil Patel, provides you with actionable insights and advice on how to improve your blogging experience. For example, did you know that the keyword “learn to blog” had a search volume of 68 per month in 2018? Or that almost 4 out of 10 people prefer reading blogs from reputable brands?

These are just a few of the insights and advice you’ll discover in this book. And to make it even more valuable, the author provides you with a course that will help you understand the anatomy of a blog post and give you the tools to create your own.

The Everything Startup Marketing Guide

If you’re looking to learn more about marketing, you can’t go wrong with The Everything Startup Marketing Guide. This comprehensive guide covers all the basics of startup marketing including sales, marketing, and finance, and even includes chapters on PR and social media.

The best part is that the author, Michael Larkin, literally wrote the book as he went. Meaning he updated the content as he learned, using real-life examples and case studies to make the information as accessible as possible.

This accessible and innovative approach makes the information incredibly valuable and useful – and with over 60,000 copies sold, it’s proof that people want to know what’s new and what works.

The Complete Digital Marketing Guide

If you’ve been searching for a one-stop-shop for all your digital marketing needs, look no further. Michael Hyatt, the widely respected General Manager of global marketing firm HubSpot, created The Complete Digital Marketing Guide.

The Complete Digital Marketing Guide is ideal for beginners and experienced marketers who want to know what’s next in digital marketing and how to use the tools available to them.

This book will teach you the basics of SEO, content creation for the web, and marketing strategy, covering everything from analytics and measurement to research and development. And it does this while staying true to the practical advice and real-life examples that made Michael Hyatt a legend in the first place.

This book will help you get the most from your digital marketing efforts by teaching you the ins and outs of each major social media network. You’ll also learn how to effectively use various platforms to gain maximum reach, how to measure the success of your efforts, and more importantly, how to create engaging content that draws in and retains loyal followers.

Whether you’re a seasoned pro or just starting out, these books will help you make the most of this digital age and establish yourself as a thought leader in your industry.