Having an online business is the dream of many entrepreneurs. The world of online marketing is full of fascinating tools that can help you grow your business successfully. In this article, we’re going to tell you about five ways to use online marketing to promote your online business.
1. Product Review Blogging
Many online marketing experts suggest that product review blogging is one of the most effective ways to promote your online business. A product review blog is where you’ll find in-depth reviews of various products (software, gadgets, etc.). You can go beyond simply reviewing an item and provide your readers with valuable information about the product, its uses, and how it can benefit or harm their lives.
Why do people like reading product reviews? Well, let’s face it, we’re inherently curious about new things. When we come across an article or a review about a product we’ve never heard of, it sparks our interest.
This is precisely why product reviews can be so effective in helping you promote your online business. The key is to establish yourself as an authority in your field so that when someone wants to learn about your product, they’ll go to your site to find the information. To learn more, you can start a blog reviewing products such as graphic design software, web design tools, and business planning apps. You may also want to consider reviewing products that your customers ask for most frequently.
2. Online Survey Sites
Online survey sites like SurveyMonkey or Swagbucks make it easy for anyone to participate in market research. When someone lands on your website by accident or clicks on a link in an email and takes the time to complete a survey, you’ve successfully gained a new customer. (And, at the end of the day, that’s all you really need.)
Creating a digital footprint is incredibly important these days. If you’ve never created a website for your brand, now is the perfect opportunity to do so. Having a presence on the web is crucial because consumers can’t help but search for brands and products online. When they see that you’re established and an expert in your field, they’ll see your site as the go-to place for information.
To attract potential customers, you can set up a special landing page to recruit participants for online surveys. When a person visits your website, they’ll see an appealing offer and may respond with your survey link in their inbox. When they take the time to fill it out, you’ve successfully gained some valuable information about their demographics, what they’re looking for in a website, and, most importantly, whether or not they’d be a buyer for your product or service.
Keep in mind that, as an online marketer, you’ll need a premium account to be able to conduct surveys.
Podcasting is another form of online marketing that you can use to promote your business. A podcast is basically like a radio show, but you’re recording and distributing the content digitally.
You can use a tool like Anchor to easily create and distribute podcasts from your site. Every episode of your podcast will consist of you discussing different topics about your industry with an intellectual property or legal expert. During these conversations, you’ll naturally be prompted to mention products that you’re affiliated with and why you think they’re valuable or interesting.
As you establish yourself as an expert in your industry, you’ll have a steady stream of prospective customers who want to learn more about your products and how you think about them. When you have guests on your show who are affiliated with valuable products, mention them during the show and a person may just walk away impressed.
Podcasts are a great way to create a bit of value along with your content. When someone comes back to your website after listening to your podcast, they’ll hopefully gain some insight into the topic you covered and may even decide to buy what you’re touting.
4. Email Marketing
Email marketing is, in a word, ubiquitous. Every day, we’re bombarded by emails from brands and businesses trying to make an impression on us. If someone’s trying to sell you something, they’ll usually begin with an email.
You can use email marketing to send news, special offers, and promotions to your audience. For example, if you’re selling clothing, you may want to send an email offering a discount on a particular style or offering free shipping on orders over a certain size. Or, if you’ve recently launched a new product, you may want to send out an email with the details of the launch and some sweet deals and discounts.
The more you put in it, the more you get out of it. That’s the basic premise of email marketing. If you want to grow your business using online marketing, start by establishing yourself as an expert in your field and then use email to spread the word.
5. Influencer Marketing
Also known as content marketing, influencer marketing is the act of promoting a product or service through the use of social media influencers. Essentially, someone worth following on social media may just share or recommend your product or service in return for something valuable to themselves – like free merchandise or affiliate income.
If you’ve got an affiliate program with a brand or business you admire, you may want to sign up. When someone clicks on a link or buys a product that’s been promoted on your site, you’ll earn a small commission.
Building and maintaining a community is important in any industry. In case you’re wondering, the key to effective influencer marketing is to establish yourself as an authority in your field and then use social media to build a trusted brand. When someone decides to buy a product or service you’re promoting, it’s usually because they’ve heard of you and trust your recommendations. The more you encourage your audience to engage with you, the more they’ll listen when you speak.
One of the most successful and prominent influencer marketing programs is Amazon Influencer Program. Here’s the deal: When you sign up, you get a tool that helps you discover popular products based on your niche. Then, you earn a healthy commission when someone buys a product that’s been promoted on your site.
There are many other ways you can use online marketing to promote your online business. The key is to find your sweet spot, build a following, and then use your channel to generate leads and eventually sales.
What do you think? Are you using any of these tactics to grow your business? If so, how has this worked for you? Let us know in the comments below!