How to Start a Blog in Montana – Online Marketing Tips for Business Owners

Montana is the fifth-largest state in the U.S. and, when it comes to the digital nomad lifestyle, it’s the perfect place to be. With scenic locations, friendly people, and relatively easy living, many entrepreneurs and startups flock to this beautiful state every year. If you’re considering a move to Montana, or are just looking for a new place to call home, here’s what you need to know.

Where To Live

Montana is extremely rural, with just over one million people living in the heart of the Rocky Mountains. The closest major city is Billings, with a population of around 120,000. Most people in Billings actually live in suburbs outside the city limits, however, as you’ll see in a little bit, the center of the city offers a variety of luxuries and amenities that you may not find in smaller towns or rural areas.

The Cost Of Living

The cost of living in Montana is very high, and the prices of just about everything are on the rise. According to data from the U.S. Bureau of Labor Statistics, the cost of living in Montana is 16% higher than the national average. Retail sales (including taxes and shipping) are up by 19%, and the state’s labor costs are 18% higher than the national average. This is largely because the state’s largest industry, manufacturing, has felt the effects of increased demand and competition from China and other emerging markets. In 2020, the cost of living in Montana is projected to be 22% higher than the national average.

The Great Outdoors

The living is easy in Montana and the outdoors provide endless opportunities for recreation. Not only is the state’s geography incredible, with over 1,200 miles of lakes, rivers, and streams, but it also has hundreds of thousands of acres of forest. There are over 150 state parks, mostly in the scenic Yellowstone area, where you can enjoy nature and relaxation in an extraordinary setting. Some of the parks are quite small, but the majority of the attractions offer incredible vistas, making them perfect for a romantic stroll or a family vacation.


Montana’s climate is quite unique and temperate. The daytime temperatures range from comfortable to mild, and the evenings are a bit cooler. As a result, you’ll rarely feel that you need to wear a jacket (a rare occurrence in most parts of the country) and you won’t freeze in the winter (again, quite different from the rest of the country). The state gets around 30 inches of rain annually, which, when accompanied by snow, provides for some spectacular winter sports and holidays.

Niche Market

The population of Montana is quite specialized, with just over 400,000 people living in Billings and its suburbs, and around 500,000 living in the Rocky Mountain area. This makes it quite the niche market and one that’s quite attractive to advertisers. Data from the United States Census Bureau shows that while the state’s population is aging, the proportion of people aged 18 to 24 is actually going up. This indicates that there is a large and rapidly growing population of digital nomads, and, as a result, an excellent audience for a blog or an online magazine.

Attracting Talent

One of the main issues that any business owner, or entrepreneur, faces is finding employees or contractors who can fill the vital role. While there are plenty of opportunities in Montana, especially in the field of digital nomads and freelance contractors, attracting and retaining talented employees can be difficult. Although there is some high-quality education in the state (both online and in campus-based programs), the cost of living is high, and there is a severe lack of affordable housing. This makes it tough for businesses to establish a presence in the state, or keep employees who join them there. In 2020 alone, there were over 70,000 job openings in Montana, yet only around 45,000 people were actually hired. It’s a common problem, and one that affects every industry, including education and health care.

Start A Blog

If you decide to move to Montana (or if you’re already there), the obvious first step is to start a blog. The demand for online writers and content creators is high and there are plenty of niches and topics you can cover. If you’re looking for inspiration, you can check out the numerous travel and lifestyle blogs written by those who live and work in Montana. You should also consider creating a YouTube channel or Instagram account to build your audience. In addition to digital nomads, entrepreneurs, and small business owners, you can attract potential employees, customers, and investors to your blog. Once you have a decent amount of content published, you can consider expanding to other platforms, like Twitter and Facebook.

The above information provides an overview of what you need to know before moving to or setting up a business in Montana. The state is rich with opportunities, and, as long as you are willing to work hard, you will be able to find a niche, carve out a place for yourself, and make a living as a digital nomad.