You’re starting a new business or looking to take your existing one to the next level. Congratulations! But, don’t get too comfortable – there’s a lot more work to do. When it comes to marketing, you’ll need to understand all there is to know. Lucky for you, we’ve gone ahead and curated a list of some of the best online marketing books available for beginners. So, without further ado, let’s get into it.
The New Google Ads & Marketing Guide for 2018
If you’re looking to take your marketing knowledge and skills to the next level then you need to check out The New Google Ads & Marketing Guide for 2018. This 224-page e-book is an essential addition to any beginner’s library, offering an in-depth look at the most current and relevant digital marketing topics. Thoroughly updated for 2018, you’ll find a wealth of information contained within.
The guide begins with an overview of the main principles of digital marketing. From ad copy to landing pages, website design to SEO, you’ll discover a complete guide to crafting winning marketing campaigns. Plus, you’ll discover how to effectively use the many different tools and platforms available to enhance your campaigns. With over 50% of the market share being held by Digital Marketing agencies, you’ll definitely want to have a good grasp of the subject matter.
Take Control of Your Marketing Research With This Helpful Guide
If you want to understand how consumers are responding to marketing messages and if you want to optimize the success of your campaign then you must check out Take Control of Your Marketing Research With This Helpful Guide. This 192-page guide gives you the tools and information you need to conduct effective market research, helping you to shape your future marketing strategies and actions. The book starts by giving you an idea of what research is and the different types of research you may want to conduct. From there, you’ll discover the right tools to carry out detailed research, as well as learn key tips on how to make the most of the information you uncover.
The Definitive Guide to Google Ads
If you’re looking to run ads on Google then you need to check out The Definitive Guide to Google Ads. This 240-page e-book goes into great detail explaining how to effectively use Google Ads, covering everything from setting up your campaign to measuring and analyzing the results of your ad spend. If you’ve never used Google Ads or are looking to take your understanding of the platform to the next level then this book is a must-read. The guide also covers a variety of topics such as creating compelling ads, measuring success, and much more.
Marketing for Small Business
If you’re a business owner or manager looking to take your marketing skills to the next level and looking for ways to build strong brands and inspire consumer action then you need to check out Marketing for Small Business. This 260-page e-book is a complete guide to marketing strategy, offering a firm foundation in practical marketing concepts and theory. You’ll discover the essentials of marketing strategy, as well as gain key insights on how to develop a marketing strategy for your specific business. For anyone who’s looking for a quick-start guide to marketing, this book is a great option.
The Definitive Guide to Search Engine Optimization (SEO)
If you’re looking to take your website to the next level then you need to read The Definitive Guide to Search Engine Optimization (SEO). This 288-page e-book is a complete guide to SEO, covering everything from the basics of search engine optimization and the many different SEO tools available for marketers to use. If you’re looking to understand how SEO works and want to take your knowledge to the next level then this book is a must-read. It also covers a variety of important topics such as content marketing, link building, and much more.
The Alchemy of Marketing
To create an effective marketing campaign, you need to have the right tools at your disposal. This is exactly why you need to read The Alchemy of Marketing. This book focuses on providing you with the tools you need to create effective marketing campaigns, outlining the different types of marketing tools available and how to choose the right one for your needs. This book will also help you to understand the theory behind each tool, bringing your knowledge to the next level.
Make More Money in Your Spare Time
If you’re looking to make more money in your spare time then you need to check out Make More Money in Your Spare Time. This 152-page e-book teaches you the exact steps to create and implement a successful side business idea that allows you to work your regular hours and makes profit. You’ll discover how to find the right niche, how to create high-quality content, and how to use affiliate marketing to make money online. If you’re looking for a step-by-step guide to make money online then this book is a must-read.
The Ultimate Marketing Plan
Last but not least, we have The Ultimate Marketing Plan. This 300-page e-book helps you to develop a clear view of your marketing objectives and takes you through the entire process of setting up a successful marketing plan. You’ll begin by defining your short- and long-term goals, followed by establishing metrics to track your progress and measure your success. After that, you’ll work on crafting compelling copy for your ads, developing a solid website, and identifying your target audience. You’ll also use social media to gain brand recognition and build a following. Finally, you’ll put your plan into action, measuring the results of your efforts and analyzing what worked and what didn’t. If you’re looking to take your knowledge to the next level and want to plan your next marketing campaign then this book is a must-read. It is basically a one-stop-shop for all your marketing knowledge and strategy needs.
Hopefully, these five online marketing books for beginners will help you to get started. Remember to build a solid foundation in marketing and learn all you can before getting into the complex world of digital marketing. Good luck out there.