In the age of the internet, marketing has evolved – and so has the way we do business. With email marketing, text messaging, and SEO all readily available online, it’s never been easier for businesses to get their message out to the world. But with so much information at our fingertips, it can be difficult to know which tactics work and which ones are a waste of time.
If you’re looking to take your marketing to the next level and want to invest in some web-based tools that can help you get there, keep reading. We’ve got you covered. Here are our top picks for the best online marketing tech tools around.
Inbound Marketing Platform
Inbound Marketing Platform is a robust group of marketing tools that work together to help businesses attract, engage, and delight customers. Built on the premise that marketers can predict buyer behaviour and needs before they even know what those are, the platform helps businesses discover new leads, identify potential buyers, and nurture relationships with existing customers.
One of the biggest appeals of this toolset is that it takes the techy stuff out of web building and SEO – which is good for non-techy entrepreneurs who want to get into the swing of things but don’t want to dive too deep into digital marketing. All they need to do is compose a brief article about a topic that interests them, and as soon as it’s published, they can get on with the business of marketing.
HubSpot
If you’ve even considered owning a business, you’ll undoubtedly have heard of HubSpot. With over 10 million users worldwide, this is one platform that everyone in the digital marketing world knows and uses. If you want to master inbound marketing techniques and build trusting and lasting relationships with customers, HubSpot is the perfect place to do that. And with the growing popularity of micro-blogging and content marketing, HubSpot is easily one of the most used social media platforms, as well.
Not only can you use HubSpot to build your own marketing blog, but you can also integrate social media platforms like Twitter and Facebook to spread the word about your blog, gain new subscribers, and boost your SEO. It’s a robust and feature-packed platform that even non-techy entrepreneurs can use with ease.
BuzzFeed
If you’ve even considered owning a business, you’ll undoubtedly have heard of BuzzFeed. Launched in 2006 and owned by the American media company Condé Nast (which also owns Vogue, Wired, and The New York Times), BuzzFeed is the perfect place to learn valuable digital marketing and social media skills from experts. And for those looking to get into the field of SEO, BuzzFeed is a great place to do that as well, thanks to its treasure trove of informative content and its eager audience.
Not only can you use the platform to build your own marketing blog, but you can also integrate social media platforms like Twitter and Facebook to spread the word about your blog, gain new subscribers, and boost your SEO. Its algorithms are pretty smart, and it’s one of the few platforms that reward content that is entertaining and useful – which is perfect if you want to build a successful blog.
Pricing:
- Basic: $14 per month
- Pro: $29 per month
- Business: $49 per month
These are the basic prices, but if you want premium features (like getting email alerts when someone engages with your content), you’ll have to pay for them. The good news is that you can sign up for a free trial to check out the app and see how it works for you.