Social media marketing is often seen as a digital marketing tactic used to drive sales and build brand awareness. However, it is so much more than that. As a digital marketer, you will learn about the ins and outs of social media marketing, including the following topics:

The Basics

If you are new to social media marketing, then it is important to gain a good understanding of how it works and what are the basic terms used in it. Without this knowledge, you may find it difficult to get the most out of your campaign. Fortunately, we have you covered on this front. In this part of the course, you will learn about the following topics:

Types of Social Media

Just like any other form of marketing, social media comes in many different varieties and types. With this in mind, you need to determine which one is the best for your business. Once you do that, everything becomes a lot easier. There are four main types of social media platforms:

1) Personal accounts.

Personal accounts are usually the simplest and the most popular type of social media. With this type of platform, you are given a space to post videos, pictures, and some text. These accounts are basically like your own blog posts, but they are public. Anyone can see what you post on these accounts, which makes them a good choice for marketing. Popular personal accounts include TikTok, Instagram, and LinkedIn.

2) Business accounts.

Business accounts give you the ability to post content that is only visible to those who follow your company. This type of account is a bit more complex than personal accounts because you need to think about what type of content you will need to post to gain the maximum impact. Your business posts can include images, videos, GIFs, infographics, and presentations. These platforms include Twitter, Facebook, and LinkedIn.

3) Hybrid accounts.

Hybrid accounts allow you to post to both personal and business accounts simultaneously. For example, if you have a personal account named “Jill Smith” on TikTok, you can also post to your business account named “Smith Group” on that same platform. The content from your personal account will only show up on your personal profile, while the content that you post from your business account will appear on both your personal and professional profiles. This means that you can have different content on your different social media accounts, which can help build credibility and expose your brand to a new audience.

4) Community-managed accounts.

Community-managed accounts give you the ability to create and manage your content, as well as engage with followers through curated content. This means that you do not have to post frequently to keep up with the trending topics, as the platform will do that for you. You can also think about using a community-managed account for an event that you are organizing, as you can reach more people this way.

How to Effectively Use Social Media for Marketing

Now that you have the basics down, you can start thinking about how you will use social media for marketing. There are several tips, tricks, and tactics you can use to make the most of your social media platforms. Let’s explore a few of them.

1) Use your target audience’s language.

Since your target audience is the person you are trying to reach, it is important to speak their language. Instead of using marketing or sales-related language, you can try using language that they are more likely to understand. For example, if you are trying to market to tech-savvy people, you can talk about “hacking” devices or software instead of using a marketing term that may not be familiar to your target audience.

2) Use your visuals wisely.

Another important thing to do when using social media to market is to make sure you provide a good visual image for your audience. This does not mean that you have to have a professionally designed website with images of kittens playing violin or the latest shiny product. It simply means that you have to make sure that the images you are using on social media are of good quality and relevant to what you are posting. If you do not own all of the pictures in your gallery, then make sure that the photos you use fit the theme of the content you are trying to promote.

Make it easy for users to find your product or service.

The final tip for using social media effectively for marketing is to make sure that your target audience can easily find your product or service. If you are trying to market to potential customers, then you must make sure that they can find your business easily. Many businesses do not pay enough attention to this aspect, thinking that just having a presence on social media will do the trick. However, this is not true. To get the most out of your social media marketing, you must make sure that everyone can find your business, which means you have to make sure that your social media accounts are complete and that you are posting regularly. If you do not post regularly, the chances of people finding your business are pretty low. You can also ask people to share your content, as this will help get the word out.

With these tips and tricks, you will learn how to use the different types of social media for marketing. Once you have grasped the basics, you can proceed to the next section, which will teach you the finer points of social media marketing.