How to Create an Online Portfolio for Your Marketing Projects

Ever wonder what to include in your online portfolio to make it shine?

What if I told you there was a simple way to create an online portfolio for free that you could use to showcase your work?

Would you believe me?

Well, there is a simple way to create an online portfolio that will make your work stand out. All you need to do is follow these simple steps:

1. Find inspiration

The best way to create an outstanding online portfolio is to find inspiration from some of the best online portfolios around.

You can use various tools to help you find inspiration, such as:

  • Boards
  • Pinterest
  • Instagram
  • YouTube
  • Spotify

These tools can help you discover talented creators and their work. You can also find inspiration by visiting art galleries or museums and looking at the work of famous artists.

2. Pick a theme

When choosing a theme for your online portfolio, make sure to go for something simple yet elegant. You should also consider the tools you will use to build your portfolio. If you plan to use WordPress, you can use the WooCommerce portfolio plugin to take care of your theme customization and integration with the rest of your website. This is a fully-featured portfolio plugin that can be used to create a professional-looking portfolio in no time at all.

3. Find the right photographer

A successful portfolio usually features the work of a professional photographer. Therefore, you should look for a photographer who has a good track record and can provide you with some stunning imagery.

Finding the right photographer for your portfolio doesn’t have to be difficult. You can use various tools to help you find the best photographer for your needs, such as:

  • Hire a Private Photographer
  • Look for a Photographer with a Good Reputation
  • Check Out Their Portfolios
  • Contact the Photographer Directly

Once you have found a photographer you like, be sure to follow up with them to see if they can accept your project. Make sure to show them the money you have available to spend on this project.

4. Create a brief biography of yourself

If you are applying for a job, the employer will most likely want to know a little bit about you. For your online portfolio, you can create a mini biography about yourself. The best thing about this step is that it allows you to put a human face on your work. The more personal you can make your work, the better. Humans are more likely to connect with your work and judge you based on your personal qualities rather than your work alone.

Some tips for creating a unique mini biography:

  • Start with a short but sweet paragraph about yourself. This will serve as your “bio” in the rest of the article.
  • Don’t be afraid to personalize the story a little bit. For example, if you are an interior designer, talk about some of your projects you have been a part of.
  • Keep the tone of the article light and fun. Whatever you do, don’t take yourself too seriously. The goal is to have fun while creating your bio and portfolio and not to appear too serious.
  • Once you have written your short bio, it’s time to move on to the next step.

5. Select a title and a description for your article

The first step to creating a successful article is to choose your topic and write a compelling title for it. After you have chosen your topic, it’s time to write a compelling description that will attract potential readers to your work. For example, if you are writing about fashion, your article’s first sentence should include a call to action. In this case, you can say:

“Fashion is always one of the most popular topics among my clients. With the right outfit, you can transform yourself and achieve complete happiness. Plus, fashion lets you express a part of yourself that others may not know as well. Therefore, writing about fashion can be a great way to tell people who you are and what you offer.”

Your article’s title and description should match and should appear compelling together.

6. Find the right venue

Choosing the right venue for your article is very important. You want to find a place that is both reputable and has the potential to reach the audience you are looking for. If you are looking for a place to publish your work, consider creating your own website. If you have a blog with a sizable audience, consider publishing your article there.

However, if you are looking for a venue to display your work, consider choosing a stock photography website. These websites offer photographers in various fields the opportunity to showcase their work. You can find amazing imagery and detailed descriptions of the services offered by these websites. Don’t forget to look for a venue that offers video content as well because nowadays, a lot of people get their news from YouTube videos.

7. Pick a featured image

If your article is about fashion, you can certainly use a stylish outfit as your featured image. However, since we are talking about creating an outstanding web portfolio, you should go for something more creative. Remember: the goal is to create an online portfolio that will make your work stand out. Therefore, you should consider using various photos that display your work in an interesting way. This will give your article more visual appeal and make it more interesting to read. If you are using a stock photography website to display your work, be sure to look for a unique angle that will make your work stand out. Don’t be afraid to experiment with different fonts and colors either.

Keep in mind that the design of your web portfolio should match the design of your article. For example, if you are writing about fashion and your web portfolio features a completely different design, it may appear that you are trying to trick the reader or make them think that the article is some kind of spinoff or adaptation of the design found on your website. This could potentially hurt your credibility.

8. Make sure to add important links

Adding important links to your article is crucial for the success of your article. You should add links to relevant websites and blogs that are related to your topic. If you are stuck for ideas, try looking at the best marketing blogs in your niche.

If you are looking for a venue for your photography, be sure to check out all the blogs and websites in your niche. This will help you find the best places to feature your work. You can use the above-mentioned tools to easily find the best venues for your work. Be sure to add a link to your website or blog from each of the articles you publish.

9. Measure the success of your article

Creating an outstanding web portfolio isn’t easy. It takes a lot of work, passion, and dedication. But, if you follow these simple steps, you will be able to create a web portfolio that will make your work stand out.