Being a marketer is a fantastic job. You get to play with some great tools, and you get to watch the world evolve around you. One of the greatest rewards is when a marketing campaign you worked on ends up making money. But, being a good marketer takes some strategy and knowledge of where to focus your efforts. That’s why we’ve put together this blog post. We hope you find it helpful. Let’s get started.

Where Should You Be On The Internet?

The first question you need to ask yourself is, “Where should I be on the internet?” This is a question that pops up time and time again in every marketer’s life. You need to find out what’s working and what isn’t working for you as a marketer. The answer isn’t always going to be straightforward, but if you work at it, you’ll figure it out. There are four crucial places you need to be on the internet as a marketer:

Search

This is the first place everyone looks when they’re searching for information. Whether you watch television, read a newspaper, or visit a social media site like Twitter or Facebook, you’re constantly bombarded with advertising. The problem is, not everyone’s listening to the ads or acting on the information they hear. This is where you come in. You need to find out what people are searching for, and you need to be there to offer them the most relevant content. To figure out where to focus your efforts, you’ll want to look at the keywords people are using in their searches. You can use software like Google Keyword Planner or Bing Keyword Tool to find out exactly what people are searching for. With this information in hand, you can develop content that will appeal to potential customers.

Social Media

Social media is all around us. Whether you check your Facebook page for the latest news or catch an episode of The Walking Dead on Twitter, you’re constantly bombarded with engaging content from friends and family, as well as incredible brands. The trick is to figure out which platform is right for you. Different platforms allow you to connect with different groups of people, and this is important to consider if you want to make the most of your social media efforts. For example, if you have a lot of followers on Twitter, you might want to consider creating a Twitter account for your business. You can use the platform to engage with potential customers, or you can use it to find and follow key opinion leaders in your industry. If you want a free tool that can help you figure out which social media platform is the best fit for your business, check out our guide to the best social media platforms for business.

Blogs

Blogs are a wonderful place to get content that is both engaging and informative. If you can establish yourself as an authoritative voice in your industry, you can use blogs to attract interest and develop trust among potential customers. While some businesses might shy away from putting too much content on social media channels, establishing a blog is a fantastic place to do this. You can use blog software like Wix or Blogger to create a beautiful and highly engaging blog space. With a little bit of effort, you can use a blog to grow your business, establish yourself as an expert in your industry, and gain credibility with potential customers.

Video Content

Did you know that people are three times more likely to purchase a product or service after watching online videos of those brands? If you want to improve your marketing efforts, consider producing some short-form videos to showcase your products and services. People love short-form videos. They want to watch them in a crowded social media feed or while they’re browsing a blog. You can use services like YouTube to quickly and easily create stunning videos that will attract and engage your audience. If you want to take your video content to the next level, consider adding other forms of media like infographics, text, or data visualizations to make your videos more engaging.

There is a lot of room for growth online. If you put in the time and effort to learn from others’ mistakes and apply what you learn, you can become one of the best marketers in your industry. Good luck out there.