With the explosive growth of online marketing, the field is crowded with companies trying to gain a piece of the pie. While there are many smaller companies trying to stand out from the pack, it’s becoming harder to maintain a niche in a largely commoditized market. This is why it’s crucial to arm yourself with the know-how to make the right decision when it comes to hiring an SEO agency.
SEO as a Service
With the explosion of online marketing, companies need reliable ways to gain traction in a crowded market. SEO as a service (SEOaaS) combines the marketing expertise of a company with the technical expertise of an SEO agency. By outsourcing SEO, a company can gain a leg up on the competition, while still maintaining full ownership of their product or service. This is key, as an SEO agency that works for you, rather than the other way around, has full ownership of the project and can guarantee results – no matter what.
SEO as a service is a great choice for startups or established companies that want to gain a foothold in a new market, or wish to improve their online presence. A major draw for many businesses is the ability to outsource SEO without completely giving up control – the risk of losing complete ownership of a product or service is largely mitigated by using an SEO agency as a partner.
What to Look For In An SEO Agency
When choosing an SEO agency, make sure to look for the following:
- A proven track record
- Creative & innovative thinking
- Scalable solutions
- Quality research
- A team of in-house experts
- SEO as a strategic tool
You may also wish to consider reading our in-depth guides on SEO Company Ratings and Online Marketing Company Ratings to get an idea of what makes a reputable SEO company.
The Benefits of Working With An Experienced Agency
There are several benefits to partnering with an experienced agency, rather than engaging with an independent contractor for SEO services:
- Reduced risk of losing customers due to bad search results
- Reduced risk of website performance issues
- Improved brand credibility
- Increased sales
- Optimized conversion
- Increased traffic from organic search
- More informed decision-making
Working with a reputable SEO company has many perks, but it also brings with it some notable responsibilities. Having your own staff to perform local SEO is one option, but if you’re looking for a reliable partner to help drive traffic to your site, then partnering with an SEO agency makes perfect sense.