You’re committed to spending on marketing and advertising, so you want to find the best bang for your buck.
You’re not alone. According to HubSpot Blogs research, 75% of business owners and marketers say they’re looking for the most efficient way to market online.
If you’re wondering where to start, which platform should you choose? You could go big or small, but as your budget allows.
Here are the top five free resources for online marketing.
1. HubSpot Blogs
With a name like HubSpot, you’d think this is a sales tool or an email marketing platform. But the truth is, HubSpot Blogs is a marketing resource for digital marketers. It’s where you’ll find all the best content, insights, and strategies to grow your business. If you’re looking for the best place to learn about marketing, you’ve come to the right place.
You have access to a variety of channels, including blog posts, livestreams, webinars, and more.
Hootsuite is a bit like Twitter, but for businesses. As a platform, it’s been around for more than ten years and has over 500 million users. That’s a lot of exposure.
One of the things that make Hootsuite so useful is the fact that you can connect all of your social media accounts from one place. So if you have a Twitter account, a Facebook page, and a YouTube channel, you can connect all three platforms to get the most from your content.
Hootsuite also provides analytics, so you can see how viewers are engaging with your content and which platforms they’re using to do so.
Did you know that 86% of consumers watch videos to better understand or learn about a brand or product?
With so much attention paid to videos, you’d think that YouTube would be the last stop in your quest for free marketing content. But you’d be wrong. YouTube is a treasure trove of free marketing videos from some of the biggest brands and creators in the world. From funny dog videos to product demos, you’re sure to find exactly what you’re looking for.
While YouTube is the third-largest search engine after Google and Bing, people frequently forget that brands can also advertise on the platform. In fact, you can create ads that appear alongside videos.
Did you know that 44% of American adults use Twitter? And did you know that 71% of adults under 30 use the microblogging platform? (HubSpot Blogs research). Twitter is quite popular, which makes it a useful platform for your marketing. You can use the service for free, but you’ll need a Twitter account to do so.
The pros and cons of Twitter are well-known. It’s extremely popular among millennials, but many businesses and marketers avoid the platform for fear of being ignored by the masses. However, you can use this popularity to your advantage by creating engaging content that helps your target audience.
Did you know that 60% of adults in the United States use Facebook?
This is the ultimate free marketing platform. Not only does it have an incredible reach, but there are also options available to help you promote your business, product, or service on the platform.
You can create Facebook posts, pages, and ads for free. You can also connect your existing social media accounts to Facebook to get the most out of this platform. And last but not least, you can even create online stores and sell your products direct to customers.
The key takeaway from this list is that while paid marketing and advertising is important, so is free, organic marketing. You should try to find a way to integrate each strategy into your overall marketing plan.