An unorganised and poorly implemented marketing department can do more damage than good to a real estate business. The perfect marketer should understand the psychology of a buyer, know exactly what features and benefits a prospective buyer might find most appealing and be able to articulate these to a potential seller. The role of the marketer is to translate the unique selling proposition of the business into marketing materials, such as advertisements, websites, videos and social media posts, that will engage potential buyers and encourage them to learn more about the brand.

With so much information readily available online, potential buyers can quickly discover the answers to their questions about a property and make a judgement call without ever setting foot in the office. An effective real estate marketing strategy should therefore be focused on ensuring that information about the property is available online in a way that reflects the quality and contentment of the brand. This way, when a prospective buyer enters the marketplace they will be able to find information that is both accurate and appealing.

Matching Inspectors To Properties

Inspectors are necessary to ensure that properties are being marketed at their best and for the right price. In most cases, real estate agents can organise an inspection for prospective buyers, however, if the inspection is not done by an experienced and professional team, it can sometimes be more trouble than it’s worth. Professional home inspectors are trained to conduct detailed examinations of a property and record their findings in a clear, concise and objective manner. When a buyer finds an inspector they trust, who has already examined similar properties and can provide feedback on what they’ve found, it’s usually a no brainer and can save both parties time and stress. Professional inspectors can also save buyers from making costly mistakes by spotting problems before they become major issues and help them understand what needs to be done to prepare the property for sale.

Real Time Updates

Marketing a property to potential buyers is a dynamic process that needs to be followed up with regular updates. In this day and age, prospective buyers are often reluctant to purchase a property that they’ve never heard of or can’t find out much about. A good real estate marketer will be able to keep the owner (or agent) abreast of any developments that could affect the sale of the property and be able to provide suggestions on how best to promote it given the current market conditions. The ideal outcome of an effective real estate marketing plan is for the business to be able to sell the property within the agreed upon offering price with little to no adjustments. In today’s market, this is very difficult to acheive without some sort of online presence since buyers have the ability to do their research on the internet and make an informed decision without ever setting foot in the office.

Saving Money

One of the main priorities of any business is to save as much money as possible. Naturally, when owners of a business hear that there is a way to save money while increasing the sales volume, they’ll be hard-pressed to say no. The key to successful real estate marketing is to find the right tools that allow you to save time and money without hindering your productivity. One of the biggest drains on a real estate agents’ business is the time it takes to research and generate leads. By automating marketing tasks and using proven online marketing techniques, agents are able to significantly reduce the amount of time it takes to sell a property and improve their bottom line. Investing in tools that can make your job easier and more pleasant will almost certainly prove to be the right move for your business.

More Sales

More sales is always a good thing, especially when you’re talking about a business that depends on income for its very survival. When an agent becomes more organised and efficient, they can often find the time to generate more leads and subsequently, make more sales. Automating as much as possible will help you save time which in turn allows you to spend more time selling properties rather than coming up with new tasks to automate. A good real estate marketer will be able to devise a strategy that doesn’t just improve the bottom line but also increases the agency’s productivity and turns small tasks into consistent and sustainable revenue.

More Engagement With Clients

Even those who are not directly involved in the real estate industry will acknowledge the important role that brokers and agents play in providing an intermediary between buyers and sellers. By saving both parties time and money, an organised and efficient real estate marketing strategy can result in both parties gaining more confidence in the process and be better able to negotiate the final details of the sale. Clients who are more involved in the process and feel that their needs are being met will be more inclined to engage with the agency in the future and could result in a longer term relationship. A good real estate marketer will be able to devise an approach that minimises the amount of time it takes to close a sale while also ensuring that the client feels that their needs are being met and that their interests are being looked after. Having a longer term relationship with a client, who is already familiar with your agency and has the potential to become a long-term customer, is often seen as a big plus among brokers and agents. It shows that the agency is willing to go that extra mile for the client and is considered to be a sign of excellent customer care.

Personal Touch

Everyone likes to feel that their opinion is valued and that their input is being heard. Having a personal touch when dealing with a customer is usually a good idea and can result in a more productive and profitable relationship. Nothing turns off a potential buyer faster than a lack of engagement or an unfriendly attitude from the salesperson. A good real estate marketer will be able to devise a personalised approach that takes into account the needs and preferences of the individual buyer, making the process as stress-free and enjoyable as possible. This may mean asking the client for their input on how best to market their property or arranging a personalised demo day to show the client the features and benefits of the product in the most engaging and efficient manner possible.

Proven Results

Proven results is a term that is thrown around a lot in today’s business world, however, perhaps, not in the way that the people using it intend. When an agency or broker achieves a satisfying number of sales a year, using traditional methods, it’s often seen as a testament to their unique skill set and experience rather than any kind of automation or digital marketing efforts. As an industry, we’re still not used to seeing truly big numbers on the sales front and most businesses are struggling to find a way to break into the top five figures. That being said, getting a lead generation app up and running to capture email addresses of potential buyers can be a money-saving exercise and a time-saver that ultimately results in more sales. It’s a method that is becoming increasingly popular and is likely to continue rising as more and more people get behind it.

Incorporating Technology

As we’ve discussed, online marketing and making the most of digital data is imperative to the survival of any business in today’s changing world. Without a good place to store and analyse data, it’s almost impossible to accurately target the right audience and engage them with the right message. Real estate software allows agents to track all of this data in one convenient place and provide analysis on performance over time. Incorporating technologies like this into a marketing strategy can prove to be extremely efficient and cost-effective, leading to bigger profits and a brighter future for the business.

To find the best real estate marketing tools for your business, it’s first important to determine what features and functions you need to support your business model. This way, you can be sure that you’re purchasing a digital marketing platform that is specifically designed for the needs of your industry. After all, you’ll be using it daily!