Video is the 2nd most visited online resource after search engines, according to HubSpot Blogs research. 82% of Americans watch videos on mobile devices, and 73% of those videos are watched on a smartphone. It’s no wonder why — videos are easy to consume and memorable. Plus, you can use many tools and platforms to make videos, like YouTube, Facebook, and TikTok.
The great thing about videos is that they can be used to market a variety of products and services. In this article, you’ll discover a list of the best online video marketing examples, which include free and paid platforms that you can use to create marketing videos..
How to Make a Good Online Video?
To effectively market your product or service via video, you need to make sure that the video is entertaining, informative, and helps the viewer connect with your brand or company. To create a good impression, avoid using overly dramatic product shots and shaky camera work. Instead, show the product from various angles and give the viewer the sense that they’re discovering the product themselves. Designing and creating video content is a fun and engaging challenge, but it also requires a certain skill set that will make or break your efforts. In general, videos that stand out typically include well-edited audio with on-camera speakers, compelling content, and an interesting story wrapped up in an overview of the product or service. Here’s a quick checklist to help you create the perfect video:
1. Select the right platform
When choosing a platform to produce your video content, you must consider the size of your target audience, the amount of video traffic the platform receives, and the economics. Larger platforms like YouTube and TikTok are great for reaching a wide audience, while smaller platforms like Vidyard and Revolve focus more on a specific niche.
If you want to produce a serious video for corporate marketing purposes, you should consider platforms like Amazon Prime Video, Netflix, or Hulu. These services are great for audiences across the globe and have a significant amount of credibility because they’re part of well-known companies.
2. Choose a relevant concept
For video content to succeed, the concept behind the video must tie into a human struggle and have the ability to pull in an audience. If you’re brainstorming video ideas, start by thinking about something you know a lot about and have an interesting perspective on. For example, if you’re an entrepreneur, create a video explaining how you came up with the idea for your company and the struggles you faced along the way. If you’re a designer, create a video explaining the process of designing a specific product or feature.
This type of content provides a valuable, unique insight into your industry that would be difficult to communicate in an ordinary blog post. The bottom line is that video is a powerful medium that can be used for marketing, education, and entertainment. It’s important to keep this in mind when developing your strategy for video marketing to ensure that you choose content that will appeal to as many people as possible.
3. Research the target audience
Before you start creating your video content, it’s important to choose a target audience and do some research on them. Without a clear idea of who your audience is and what they want, it’s difficult to design effective video content. To choose the right audience, you need to consider several factors including age, gender, location, interests, and habits. When doing research, you should consider looking at demographic information, psychographics, and consumer interests. Interests can be determined by using software to track keywords in the content that you create. For example, if you’re creating video content for a B2C brand, you’d want to track phrases like “best deals,” “sale,” or “special offer” to see which products your audience is searching for.
Knowing your target audience’s interests, as well as their demographics and psychographics, will help you choose the right content and effectively market your product or service via video.
4. Create a working brief
After you’ve decided upon a video platform, the next step is to create a brief for the project. A video brief includes a description of the video, a list of the main topics the video will cover, and a discussion of the target audience. You can also include any other pertinent information that might be helpful to the viewer. A good video brief will assist you in creating a high-quality and effective video. To create a good video, you need to think of what you will say and how you will say it. In addition, you should consider camera angles, the location of the video, and the clothing of the speaker.
5. Come up with a style guide
If you’ve ever produced any video content, you’ll know that there’s more than one style of video. Each type of video has its own unique voice, pace, and intensity. To create a good impression, you need to consider the tone of your video content and make sure that each installment fits the concept you’ve chosen. As you create your video content, you will want to keep in mind the various platforms you’re posting to and the effects each one has upon your audience. For example, if you’re posting to YouTube, you’ll want to make sure the content is in line with their guidelines. If you’re posting to Facebook, you’ll need to make sure that the content fits their criteria for content integrity.
The style guide will assist you in creating a cohesive video presentation, while the concept (marketing video), theme, and target audience will guide your choice of content.
6. Test the video with a closed group of friends and family
Once you’ve created your working video, the next step is to test it with a small group of friends and family members. To choose the right subject matter, you need to keep in mind that not everything will be relevant to your target audience. For example, if you’re testing a marketing video with your friends and family, you might want to avoid talking about religion or politics since these topics aren’t relevant to most of your friends and family.
By testing your video with a small group of people who know and appreciate your work, you will be able to determine the effectiveness of the video in communicating your message. For some, the video will be a complete miss while others will find it extremely useful.
7. Adjust as you go
After you’ve tested your working video with a small group of people, you should consider making adjustments. If you’ve tested the video and your friends and family haven’t found it useful, you might want to consider refining the video or choosing a different concept for the video. There’s no such thing as a perfect video, so you’ll want to continue to adjust and improve upon your video as you go.
The great thing about video is that it’s constantly evolving. Just like with any other form of content, you can always find someone (usually a professional) to help you improve your work with feedback and suggestions for the best next step. That’s what’s great about video — as long as you put in the work, you’ll be able to keep making improvements and effectively use video in your marketing strategy.
8. Post regularly
The more you post, the more you’ll grow your audience. To create a good impression, you need to make sure that your videos are of a high quality and appear to be professionally done. To make this happen, you need to post regularly and include new content on a weekly basis. If you’re looking to create a brand identity for yourself on social media, you can start by posting regularly and eventually work your way up to a few videos per day. The key is to make sure that you post frequently and consistently.
9. Measure the results
Last but not least, we have the important part — measuring the results of your video marketing strategy. To do this, you need to set a goal for your video content and decide how you’ll measure its success. Just like with any other marketing campaign, you’ll want to track website traffic, social media mentions, and video views to determine the impact of your videos. To track these results, you’ll need to keep in mind that not all video viewers will become fully engaged with your content, so make sure that you track all of these results to get a true picture of the effectiveness of your video marketing strategy.
With these steps, you’ll be able to create a good impression of your brand or company via video. From there, the sky is the limit — you can use video to market virtually any product or service, and there are countless tools and platforms to do so. Just make sure you do your homework first and choose content that will appeal to your target audience.