In today’s world, more and more people are turning to digital resources for training, certification, and information retrieval. Thanks to the rise of the MOOC—Massive Open Online Courses—the lines between traditional university degrees and online learning have blurred. With a digital tool like Coursera, anyone can learn new things, build new skills, and become more employable, all from the comfort of their home.

Why Should You Pursue Online Learning?

The number of jobs that don’t require a high school diploma but do need some form of post-secondary education grows every year. According to the Bureau of Labor Statistics, approximately 77 million American jobs will require some form of post-secondary education. Just think about that for a minute… That’s more than a third of the entire workforce! The demand for skilled, educated employees will continue to grow, and so will the demand for online learning platforms that can help professionals acquire the skills they need to land those jobs.

Additionally, increasingly more jobs in today’s economy don’t just require a specific degree, but rather, a specific set of skills and knowledge that can be acquired through a training program. Thanks to technology and the changing nature of work, employers across all industries are realizing the importance of training their employees to be flexible and adaptable.

With a growing number of jobs being done completely online, the need to gain in-demand skills and gain access to the training courses that can help you succeed at those jobs becomes even more important. The ability to learn on your own terms, when and where you want, as well as at a pace that works for you, are the keys to gaining the skills you need to be successful in today’s world.

Which Type Of Courses Can You Take To Further Your Education?

Depending on what type of marketing professional you are, and which type of marketing qualifications you want to pursue, there are certain types of courses that can help you achieve your goals. For example, if you are looking to become a digital marketer, you can take a digital marketing course from someone like HubSpot, or you can take an information marketing course from a well-known college or university. The choice is up to you!

If you are looking to become a brand manager, you can take a course on brand management or marketing management, and gain the knowledge and the skills necessary to become a successful brand manager. Or, if marketing analytics is a skill you need to develop, you can take a course in analytical marketing or marketing management, and become trained in the methods and tools of marketing analytics.

Which Certification Should You Pursue?

Along with furthering your education, another important topic to consider when creating a new marketing strategy is the certification you should pursue. Depending on your preferred learning style and what industry you are in, you can find the right certification for you. For example, if you prefer to learn via classroom instruction, you can take advantage of online learning platforms and gain formal education in business administration or marketing. Or, if you prefer to learn via self-paced instruction and review the material as you go, you can take advantage of digital marketing courses, like the ones offered through Stanford or Harvard, and become certified through their program.

If you are still in doubt about which type of certification to pursue, consider the type of job you will eventually want to pursue. That is the best way to determine what type of certification you should pursue. When choosing your certification, take into account both the knowledge and skills you will need to be successful in your chosen career path, and also, the industry standard for your chosen field. For example, if you are looking to become a marketer, you should consider earning a Master’s degree in marketing or advertising because that is what most jobs in marketing require. If you are looking to become a brand manager, marketing management or advertising is also a popular choice, as most brand managers have a background in marketing or advertising. If you want to work in analytics, most marketing analysis and data mining jobs require a master’s degree in statistics or data science.

How Can Online Learning Help You Get Ahead In Your Career?

Thanks to technology, and the changing nature of work, more and more people are turning to digital tools for learning. Thanks to the rise of the MOOC—Massive Open Online Courses—the lines between traditional university degrees and online learning have blurred. With a digital tool like Coursera, anyone can learn new things, build new skills, and become more employable, all from the comfort of their home.

Additionally, increasingly more jobs in today’s economy don’t just require a specific degree, but rather, a specific set of skills and knowledge that can be acquired through a training program. Thanks to technology and the changing nature of work, employers across all industries are realizing the importance of training their employees to be flexible and adaptable.

With a growing number of jobs being done completely online, the need to gain in-demand skills and gain access to the training courses that can help you succeed at those jobs becomes even more important. The ability to learn on your own terms, when and where you want, as well as at a pace that works for you, are the keys to gaining the skills you need to be successful in today’s world.