This year has seen a big shift in the way we interact with social media, with Facebook leading the way.
Marketing on the platform has become incredibly effective, and businesses of all sizes and marketing levels are reaping the benefits.
If you’re new to marketing or just looking to beef up your existing efforts, then you should read on. We’ll teach you the basics of getting the most out of Facebook for marketing, including:
The Many Benefits Of Facebook Marketing
For starters, let’s discuss the benefits of Facebook marketing.
Marketing on the platform is incredibly easy and affordable. According to HubSpot Blogs, 80% of consumers have used or are currently using some form of social media to gain market research. And 81% of those consumers plan to spend more on brands they follow or like on social media in the future.
So, if you’re looking to expand your reach to the largest audience possible, then Facebook is the place to be.
Here are some of the other benefits of Facebook marketing:
1. Great For Brand Awareness
Thanks to its expansive, global audience, Facebook is the perfect place for a business to raise brand awareness.
Building a presence on the platform means you can connect with existing and potential customers around the world!
Raising brand awareness on Facebook is a simple process. Create a Page for your business, blog or non-profit, and start building your audience. Then, take the time to engage with your followers. Answer their questions. Share content that they’ll value.
Creating a Facebook page is incredibly inexpensive – the service itself is free, and your business gets access to a massive audience. There’s also no requirement to launch a Facebook page if you don’t want to. You can simply create a blog and connect your blog to a Facebook page.
The benefit of this approach is that you retain full ownership of your blog, while also gaining the ability to expand your reach to an audience on the other side of the world.
2. Access To A Global Audience
With a global audience of 2.32 billion monthly active users, Facebook is the epicenter of digital culture.
This makes it the perfect place for content that’s relevant to people around the world. Whether you’re a business, brand or individual, you can harness the power of the platform to drive traffic to your website.
The best part? You don’t necessarily have to reside in the United States to do business on Facebook. So, even if you’ve got a company in the United States, you can connect with users in other countries to drive business.
This is made possible by the platform’s incredibly efficient local marketing tools. With these tools, you can reach a global audience with content that’s relevant to them. You can choose the language, country and time zone that your posts appear in, based on the location of the user reading your content.
3. Huge Growth Pots
If you’ve never marketed directly on Facebook before, you might be surprised to learn that the platform is home to some of the most popular and efficient growth marketing hacks.
One of the most prolific and effective strategies is called Growthoid.
Created by Unbounce, Growthoid is essentially a CRM for marketing. Using the tool, you can assign leads and customers to specific marketing teams. Then, you can follow up with and touch point with these individuals via phone, email or chat throughout their customer experience.
The data in Growthoid shows you the individual conversations and engagements that you’re having with users. So, you can see what is working and what needs to be changed to engage with your audience more effectively. Growthoids enables you to segment and target the right audience for you based on what they’re saying, doing and where they’re coming from.
4. Huge Opportunity To Measure The Results Of Your Marketing Efforts
One of the major benefits of marketing on Facebook is that the platform provides you with incredibly granular stats on how your efforts are performing.
In addition to raw engagement metrics like average time on site and impressions, you can measure your marketing’s success in terms of leads and conversions.
You can take advantage of Facebook’s Analytics features to track and analyze:
- Individual Behaviors
- Spend Patterns
- Lead Generation
The platform also provides you with click-through and download statistics for any link or ad you run. So, you can see how many users clicked on a particular link, or how many users went on to download a particular app.
In short, the data that Facebook provides you is invaluable. It’s a goldmine for digital marketers.
5. Huge Increase In SEO Traffic
SEO (Search Engine Optimization) is when you try to improve your website’s organic search ranking in search engines like Google and Bing.
You can do this by using keywords and key phrases in your content, and then linking your content to related and authoritative resources.
If you want to learn more about SEO, then you can read these SEO blogs from HubSpot Blogs:
- SEOTraining Blog
- SEO by The Sea
- The Beginner’s Guide to SEO
6. Great For Local Search
Marketing on Facebook is ideal for local search. With over 75% of users using the service to search for local businesses, you can bet that local search is one of the platform’s major focus areas.
Creating a Facebook page for your business gives you the opportunity to connect with customers near and far through augmented reality and video content.
The video content aspect of Facebook is incredibly powerful and can be used to educate customers about your product, provide them with entertaining viral-worthy content, or simply show them how your business operates.
Augmented reality lets you bring the online component of your business into the real world. So, if you’ve got an online store, you can use various tools like Google Maps, Slackbots, or IRL (in real life) to place virtual merchandise or discounts directly on the shelves in your store. Or, you can use AR to simulate an actual shopping experience at your business, through a digital lens.
7. Opportunity To Test Various Marketing Techniques
One of the major draws of Facebook marketing is the opportunity to test various marketing techniques.
The platform is incredibly open, allowing you to utilize a variety of digital marketing techniques to reach your audience. So, if you want to see how a Poodle skirt or inflatable pig toy would perform in the marketplace, you can simply set up a test group, implement the campaign, and analyze the results.
Marketing on Facebook is challenging, but not impossible. With a little planning and research, you can become an expert marketer on the platform. And when you do, the sky is the limit.