The digital age has brought with it a wealth of tools that can help market your product or service, whether you’re a business or an individual. Social media platforms like Facebook and Twitter allow users to share content, blogs and websites easily with their friends and followers. Email marketing allows you to send out informative emails with links to valuable content—all without having to spend a fortune on ads.
The key to using these tools effectively is to understand how to use them to grow your business. With so many platforms to choose from, it can be hard to decide which ones to use and which to avoid. In this article, we’ll discuss five of the most popular tools and how you can use them to grow your business.
1. Hootsuite
If you’re reading this, I assume you’re either a) a professional marketer or b) the person who handles marketing for your company. If not, maybe it’s time you considered getting a job in marketing!
Hootsuite is one of the most popular tools in the marketplace for marketers — it’s what powers the popular social media management platforms such as Social Media Examiner or Hootsuite itself. While there are free versions of Hootsuite, the paid tiers offer some pretty valuable features.
What Is Hootsuite?
Hootsuite is a free tool that provides users with all the essential features they need to grow their social media presence. The app can help you manage all your social media accounts from one place. With Hootsuite, you can:
- Create and schedule posts across platforms (e.g. Facebook, Twitter, LinkedIn)
- Analyze your social media performance and find the best times to post to maximize your reach
- Grow your email list with ease through automation and measurement (e.g. Mailchimp)
- Find and connect with people who have common interests
- Measure the ROI of your social media efforts
- and More…
2. Facebook Ads Manager
Another essential tool for any marketer’s toolkit is the Facebook Ads Manager. Similar to Google AdWords, Facebook Ads Manager allows you to create ads that target certain audiences, set budgets, and track the results of your ad campaigns.
How does it work?
The Facebook Ads Manager allows you to upload a list of email addresses and get a report on the demographics and interests of your targeted audience. Once you have that information, you can craft the perfect piece of content to entice your viewers to take action.
The Facebook Ads Manager can also help you target the right audience for your paid Facebook and Instagram ads — whether you have an existing audience or are looking to target potential customers. Your ads will appear alongside posts from your friends and other popular content on your target audiences’ newsfeeds.
3. Twitter Analytics
Twitter Analytics is a free tool that gives you all the essential data you need about your tweets. With this tool, you can track the results of your tweets across different platforms (e.g. your Twitter feed, YouTube videos, and more).
How does it work?
The Twitter Analytics dashboard provides users with essential information about their tweets, such as the number of times a tweet has been tweeted, the most popular words and hashtags, and the countries the tweet has been viewed in.
This information can help you better understand the results of your tweets — whether they’re bringing you traffic, engagement, or even revenue. For example, you can use this data to determine which tweets are performing the best and which need to be deleted.
The great thing about Twitter Analytics is that it provides users with all the information they need to understand their audience’s behavior and tailor their content to grow their following.
4. Google Analytics
Last but not least, let’s not forget about the grandaddy of them all — Google Analytics!
Even if you’ve never heard of Google Analytics, you’ve probably used it in some way. The search giant has designed its analytics tools to be incredibly user-friendly and provide customers with all the essential metrics they need to grow their business.
As a marketer, you can use Google Analytics to track the results of your website’s content across different platforms (e.g. your blog, YouTube videos, and more).
How does it work?
The Google Analytics dashboard provides users with a wealth of information about their site’s traffic, including demographics, countries, and cities. Once you have that information, you can track the results of your content across different platforms (e.g. your blog, YouTube videos, and more).
You can also use Google Analytics to examine the behavior of your site’s visitors — whether they’re new or old clients — and determine what resonates with them and what needs to be changed to continue growing your business.
The great thing about Google Analytics is that it provides users with all the information they need to understand their audience’s behavior and what is motivating them to action. For example, you can use Google Analytics to find out when your target audience is interacting with your content, and how they’re interacting with it (e.g. what device they’re using, whether they’re reading it on mobile or desktop, and more).
5. Blogger
Last but not least, let’s not forget about the grandaddy of them all — Blogger!
Blogging is a fantastic way to create and maintain a web presence, whether you’re a business or an individual blogger. Thanks to platforms like WordPress and Blogger, creating a blog is easy and free — and just about every tool or service needed to grow a blog already exists within the platform.
How does it work?
Blogging is a fantastic way to create and maintain a web presence, whether you’re a business or an individual blogger. Thanks to platforms like WordPress and Blogger, creating a blog is easy and free — and just about every tool or service needed to grow a blog already exists within the platform.
Blogging is a fantastic choice for content marketers because of its low barrier to entry. Anyone can step up and create a blog in a matter of minutes, and the amount of tools and resources available for digital marketing and SEO (search engine optimization) professionals makes even the non-tech-savvy person capable of creating a quality blog.
Blogging is also a fantastic choice for those who want to stay in touch with their audience. With platforms like WordPress and Blogger, it’s easy for readers to stay connected with your content no matter where they are in the world — and the ability to subscribe to your blog via email means they’ll always know when you’ve posted new content.
The great thing about blogging is that it provides you with a platform to build your personal brand and connect with potential and existing customers. One of the best aspects of a blog is that it gives you the freedom to write and promote content whenever you want — whether it’s once a week, once a month, or even once a day!
The bottom line is that the world of digital marketing and social media is a very exciting place to be, and with the right tools, you can grow an audience, gain credibility, and establish yourself as an expert in your industry.