An online marketing degree program from a reputable university can teach you the theory and practice of digital marketing. With the right attention to detail and hard work, you can become a confident digital marketer and navigate the ever-changing world of digital marketing.
Why Study Online Marketing?
With the majority of the world’s population accessing the internet and social media platforms regularly, digital marketing is a must-know skill for any marketer or business owner. Not only will an online marketing degree program prepare you for a digital marketing role, but it can also help you gain valuable job skills that can be applied in other areas of business.
In today’s world, being knowledgeable and agile in the digital sphere is essential. An online marketing degree program can give you the theoretical knowledge and practical skills to become an efficient marketer, driving sales for your business or brand.
An increasing number of universities are offering accredited online degrees, so you can gain the knowledge you need, wherever you are!
Top Choices For Online Marketing Degrees
The below table is a comparison of the best online marketing degrees, detailing the required courses, preferred start dates, and average tuition costs:
- University of Wolverhampton: Business and Economics (Accounting and Finance) — flexible study options, UK domicile preferred
- Goldsmiths University: Digital Marketing & Advertising — fast-paced course, flexible study options, UK domicile preferred
- University of Sydney: Marketing Communications — comprehensive course, flexible study options, Australia preferred
- University of Auckland: Business Studies and Law — highly relevant to employers, New Zealand preferred
- University of Melbourne: International Marketing & Management — designed for working adults, Australia preferred
- University of Queensland: Business Administration and Law — ideal for those looking for a UK education, Australia preferred
- La Trobe University: Business, Law, and Justice — designed for working adults, Australia preferred
Master Of Science In Digital Marketing.
In 2019, the reputed institution of higher learning, the London Business School, launched a brand new online Master of Science in Digital Marketing. The program is the first of its kind and provides you with a unique opportunity to develop key inbound marketing skills such as SEO, content strategy, and performance marketing. With courses like these, the future of online marketing as we know it is here.
The London Business School has established itself as the pre-eminent provider of business education in Europe and beyond. This is evidenced by their Global MBA ranking (2019) which places them second only to the Rotterdam School of Management.
Top Five Things To Include In Your Essay
The following is a guide to help you write the perfect business analysis essay:
- Introduction: Briefly introduce the problem that you are solving.
- Background: Give you an idea of how the problem came about and why you’re interested in studying the problem in the first place.
- Objectives: State your specific objectives or goals for the essay. Be as unambiguous as possible.
- Methodology: This is the part of the business analysis where you’ll need to describe the methods you used to solve the problem.
- Results: Show the results of your work. Be detailed but not too wordy.
- Conclusion: Summarize your findings in a way that makes the reader aware of significant themes and ideas you’ve raised throughout the paper.
Every business analysis essay needs a catchy title, so you’ll need to work hard to come up with a title that accurately reflects your essay. And don’t forget to include a memorable tagline at the end of your essay. This tagline should communicate the central thesis of your business analysis in a way that is easy to remember and doesn’t get lost in the midst of a lengthy piece of text.
The Role Of The Digital Marketer
The role of the digital marketer has changed significantly in the last few years. Back in 2009, when many businesses were just taking the concept of digital marketing seriously, the role of the digital marketer was to simply design websites, write blog posts, and track the performance of these websites with online metrics like Google Analytics.
However, as search moved to the digital sphere and traditional websites became hybridized with digital content, the role of the digital marketer grew to encompass much more. According to Future Jobs Report, by 2020, 66% of all new roles will be related to digital marketing.
The below table is a comparison of the average salaries for different roles in digital marketing and the expected job growth from 2019 to 2025:
- Digital Marketers (Marketing): $109,000 – $127,000 (job growth 24% in 2025)
- SEO Specialists (SEM): $84,000 – $99,000 (job growth 27.5% in 2025)
- Content Strategists (Marketing): $86,500 – $104,500 (job growth 16.5% in 2025)
- Performance Marketers (Marketing): $89,000 – $105,000 (job growth 16.5% in 2025)
- Paid Marketing Specialists (Marketing): $87,000 – $105,000 (job growth 16.5% in 2025)
Why Study Marketing In Vietnam?
Located in Southeast Asia, the Republic of Vietnam is home to a rapidly expanding economy. It’s a place that is rich in culture and welcoming to international students. If you’re looking for a place to study, then Vietnam is certainly a country you should look into.
The below table is a comparison of the average salaries for different roles in marketing and the expected job growth from 2019 to 2025:
- Marketing Specialists (Marketing): $38,000 – $46,000 (job growth 22% in 2025)
- Sustainability Specialists (Marketing): $51,000 – $62,000 (job growth 23% in 2025)
- Digital Marketers (Marketing): $87,000 – $104,000 (job growth 15% in 2025)
- Content Strategists (Marketing): $76,000 – $91,000 (job growth 12% in 2025)
- Performance Marketers (Marketing): $89,000 – $105,000 (job growth 12% in 2025)
- Paid Marketing Specialists (Marketing): $87,000 – $105,000 (job growth 12% in 2025)
Top Online Marketing Degrees For 2020
Now that you’re armed with some valuable knowledge about the necessity of an online marketing degree, it’s time to look into the top online marketing degrees for the next academic year. Keep reading for more information.
University Of Wolverhampton: Business and Economics (Accounting and Finance)
An online marketing degree from the University of Wolverhampton is a great choice for those seeking to become digital marketers. To get started, you’ll need to complete a bachelor’s degree in business and economics, which can be obtained by taking a combination of both online and traditional courses. Once you have your bachelor’s degree, you can apply for a postgraduate certificate in digital marketing. To do this, you’ll need to pass a rigorous online exam followed by a comprehensive final examination. The University of Wolverhampton’s online marketing degrees are fully accredited by the University of Wolverhampton and the Chartered Institute of Management Accountants. This makes the degree much more valuable than just a list of theoretical and conceptual knowledge.
Goldsmiths University: Digital Marketing & Advertising
Located in London, Goldsmiths University is one of the most prominent universities to offer degrees in digital marketing and advertising. It offers both a bachelor’s degree and a master’s degree in digital marketing and advertising. All of Goldsmiths’ online marketing degrees are fully accredited by the University and include a number of valuable and relevant courses. These include digital marketing, online advertising, social media marketing, and e-commerce marketing. Moreover, upon obtaining a bachelor’s degree in digital marketing, you can continue onto the master’s degree.