10 Best Online Marketing Tools for Small Businesses

In today’s world, businesses of all sizes operate online, and if you are one of them, you know how important it can be to have a strong online marketing strategy in place.

No matter the size of your business, there is an online marketing tool that can help you gain more customers and make more sales. In this list, we’ll explore some of the best online marketing tools available, and how you can use them in your quest for digital success.

1. Website builder

The first and most important tool on this list is a website builder. A website is an online repository of information that can be accessed by the public or a limited number of people. Creating a website is relatively easy and can be accomplished by anyone with basic web design skills. Because of its low barrier to entry, anyone can create a functional website, but not all websites are created equal. Some are better suited for commercial use than others, depending on the features that you need or want to include on your site.

When it comes to finding a quality website that you can actually use, there are a number of things that you need to consider. For instance, is the site mobile-friendly? Do the graphics or layout make the site easy to navigate? Is the site easy to update and manage? Are the content choices appropriate for your target audience?

Website builders make it easy to build a functional, mobile-friendly, and easy-to-use site in no time at all. Not only that, but you can also choose from a variety of pre-made templates that you can tailor to your needs. For instance, you can choose a free basic template that comes with features such as a blog or a gallery, or you can choose a premium template that includes special features such as analytics and SEO.

2. Content management system

A content management system (CMS) is a software application that enables you to efficiently create and update content, such as web pages, blogs, and documents, across multiple platforms.

In order to establish yourself as an authority in your industry, you will likely need to create and update content regularly. As content becomes more accessible online, customers are likely to hunt for answers and products that are easily accessible via the web. When they find such content, they will often come back later to read more, learn more, or purchase a product or service.

CMSs make it easy to establish and maintain a website for any business. They also make it easy to create and distribute content, whether you have a blog or a social media following, to a limited audience or to the world. CMSs can help your business establish itself as a thought leader in your industry and can help to increase both your commercial and social media presence.

3. Email marketing manager

As previously mentioned, customers are turning to the internet for answers to questions and products that are easily accessible online. One of the most powerful digital marketing tools that your business can utilize is email marketing. Email marketing allows you to stay in touch with your customers, educating them about your brand, offering special deals, or simply connecting with them on a personal level.

You can also use email marketing to collect customer data, such as their name, email address, and phone number, as well as any special offers, discounts, or products that they might be interested in.

An email marketing manager is someone who can help you design, send, and track your email campaigns. They can also help you determine the best way to implement email marketing on your own terms. Even if you are technologically inclined, running your own email marketing campaign can be challenging, and it’s a task that many businesses, small and large, don’t have the time for.

4. Google Analytics

Keeping track of the traffic that comes to your site can be difficult, especially once it reaches a certain size. If you’re worried about losing track of a certain audience or wondering why some visits are more popular than others, you can rely on Google Analytics. Analytics is a tool that can help you track the traffic that comes to your site, the sources that drive that traffic, and the conversion rates of different pages.

You can use the Google Analytics Dashboard to create and view reports, set up custom dashboards, and track the performance of any page or content that you can think of, including landing pages and blog posts. With the power of Google Analytics behind you, you can better understand the performance of any content strategy that you put into place.

5. Form builder

Another powerful tool on this list is a form builder. A form is something that you can complete on a digital platform, such as a website or an eCommerce store, that will capture and/or send data to another party. Forms are often used for contact details, email subscriptions, or to submit a query or request for information.

You can use form builders to capture details from your website visitors, such as their name, email address, phone number, or billing address, as well as to request information about products or services that your business provides (e.g., a lead form for your sales team).

The great thing about forms is that they can be used for virtually any business purpose, and they can be customized to fit your specific needs. The data that you collect through forms can then be used for a variety of purposes, ranging from commercial (e.g., contact details for sales leads) to non-commercial (e.g., keeping track of upcoming events or promotions).

6. Email campaign manager

Last but not least, we have an email campaign manager. Just like an email marketing manager, an email campaign manager helps you design, send, and track your email campaigns. The main difference is that they help you make the most of your email lists by acting as a digital marketing strategist for your commercial efforts.

They can help you decide which email lists to send your messages to and how many times to send them. In addition to that, they can help you determine the most appropriate email subject lines, design creative eCommerce store emails that will make your customers click, and write concise, engaging content for your emails.

What is an email marketing manager?

In simple terms, an email marketing manager is someone who can help you design, send, and track your email campaigns. They can also help you determine the best way to implement email marketing on your own terms. An email marketing manager can be someone who has years of experience in email marketing or who has completed a formal education in the subject.

An email marketing manager can help you determine the best way to utilize email marketing for your business, whether you have a small or medium-sized business or you are a multinational corporation. An email marketing manager can also help you implement email campaigns on a global scale.

Which tool should you opt for?

As stated above, not all online tools are created equal. There are several factors that you need to weigh in order to find the right tool for your needs.

When selecting a content management system, for example, you want to make sure that it is:

  • Simple to use
  • User-friendly
  • Secure
  • Affordable
  • Available for mobile use
  • Easy to connect with experts
  • Customizable

And when selecting a form builder, you want to make sure that it is:

  • Powerful
  • Affordable
  • User-friendly
  • Secure
  • Available for mobile use
  • Easy to use
  • Customizable

Ultimately, it’s all about what you’re looking for. If you’re new to digital marketing or sales, you may find that some of these tools are more helpful than others. Don’t hesitate to experiment with a few of them and see which ones work best for you.