In the past, you would have needed a team of people to keep track of all the different marketing activities, from web design and development to SEO and PPC. But today, with digital marketing platforms, that task can be handled by one person, or even a small team. There are many tools out there that can help you become more efficient and effective in your online marketing efforts. Here are our top 10 favourite tools for digital marketing.

1. Google Analytics

Google Analytics is one of the most popular tools among marketers and digital marketers alike. With just a few clicks of the mouse, you can track all the interactions that take place on your websites and social media platforms. From visits to the site to bounce rates, time on site and page views, you can quickly get a clear picture of how well you’re doing, and what you need to change, to improve your digital marketing.

The good news is that with Google Analytics you don’t need to be a data nerd to use it effectively. All you need is an ordinary internet connection and a desire to understand what’s going on with your digital marketing efforts. Analytics can also be integrated with other Google products, like Adwords, which makes the process of getting the most out of your digital marketing efforts even easier. With Adwords, you can target the right audience and see exactly how many people you’re reaching, while with Analytics you can track the overall performance of your entire marketing campaign, including the number of signups you get, how many people click on your ads (to learn more about adwords), and more.

2. HubSpot

Sometimes, you need something more than a simple analytics tool to get the most out of your marketing efforts. For someone who is new to digital marketing, a piece of software like HubSpot, can be a huge help. HubSpot is the ultimate in-house marketing software, designed to help businesses of all sizes and shapes become more efficient and effective.

HubSpot is packed with features that will help you create better marketing plans, and track the performance of your campaigns, from website conversions, to email open rates, and more. You can even create automated email campaigns, that can be triggered whenever you get a new lead, or existing customer. There are also several third-party integrations, that can help you connect all your data, in one place, so you can easily see the results of your entire marketing strategy, in one glance.

If you’ve never used a marketing software before, HubSpot is a must-try. Not only will it help you become more efficient, but it will also help you develop stronger ties with your customers, through frequent contact and engagement. That way, when your customers need something, you can be the first person they think of, instead of a distant vendor.

3. Lead Genik

If you’re looking for a simple way to get in touch with potential customers, without spending a fortune on expensive marketing campaigns, then you should try lead genik. Lead Genik is an email marketing tool, that can help you generate high-quality leads, at a much lower cost, than most other services.

The good thing about lead genik is that it doesn’t try to be everything to everybody. In fact, it was designed with small businesses in mind. So if you’re looking for a way to quickly generate quality leads, at a lower cost, without needing a PhD in marketing or an MBA, then lead genik is the tool for you.

Whether you’re a software company who wants to upgrade your marketing tactics, or a digital marketing agency that wants to work with smaller clients, lead genik could be the answer. All you need is a good, working email account, and a LinkedIn profile (optional).

4. Google AdWords Editor

If you want to get the most out of your adwords campaign, you need to have a good, working knowledge of how to set up and manage your ads, as well as the ability to monitor their performance, and report on ad word analytics, to discover what’s working and what needs to be changed, to get more leads.

The AdWords editor is a browser extension, that allows you to manage all your adwords accounts from one place. From setting your bids and budgets to selecting the right keywords, to tracking the performance of your ads, the AdWords editor makes managing your adwords, as easy as possible. All you need is an ordinary browser and internet connection, and you can get started by signing up for a free account, at any time.

5. Marketo

Even though we’re not formally speaking in terms of software today, Marketo is arguably one of the most popular tools in our list. Marketo is a marketing automation platform, that helps businesses of all sizes and shapes become more efficient, by automating key tasks, that often get neglected, in a Marketing department.

That means, if you’ve ever sent out marketing materials, such as emails or direct mailers, and wanted to track the open rates and conversion rates for each piece of content, or follow up with new leads, but didn’t have the time to do so manually, then Marketo is your answer. You can integrate your email and other marketing platforms with Marketo, to create an ecosystem that works for your business.

Marketo also offers a free trial, so you can test it out, without risk. Once you’ve tried it out, you can decide whether or not to continue with the paid plan, which costs $500 per month, or $10,000 per year.

6. HubSpot’s Mailchimp Integration

We’ll begin our list of the top 10 online marketing tools with yet another integration with a piece of software, this time from HubSpot.com. As we’ve already established, HubSpot is the ultimate in-house marketing software, designed to help businesses of all sizes and shapes become more efficient and effective.

The integration with Mailchimp, means that you can take advantage of all the functionality that HubSpot has to offer, while also interfacing with one of the most popular email marketing services, to send out automated emails, on your behalf. You can set up automated email campaigns, that can be triggered whenever you get a new lead, or existing customer. This can help you quickly get ahold of new information, about your product or service, while ensuring you stay in touch with your existing contacts, in a non-intrusive way.

7. HubSpot’s SQL Database

We mentioned above, that HubSpot is packed with features that will help you create better marketing strategies, and track the performance of your campaigns. Well, that features aren’t limited to just marketing either, as HubSpot also has a built-in SQL database, that can be used to store all kinds of information. So if you’ve got a database of customers, with their contact information, and you want to be able to track their purchase history, or follow up with them, to get more sales, then HubSpot can help you there too.

8. OptinMonster

OptinMonster is an email marketing tool, that prides itself on creating highly personalized emails, for the users. As a marketer, you can set up automated email campaigns, through their simple to use interface. Plus, OptinMonster is completely free, with no up-selling of any kind, so you can’t lose.

If you want to generate quality leads, at a lower cost, without needing a PhD in marketing or an MBA to do so, then OptinMonster is the tool for you. And to top it all off, if you have a Gmail account, then you can take advantage of their AI-powered spam detection and filtering, that helps keep your emails clean of any pesky spam.

9. MailChimp’s List Builder

We mentioned above, that HubSpot also has a SQL database, that can be used to store all sorts of information. Well, if you’ve ever used a list builder tool, like MailChimp, to create and maintain email lists, then you’ll know how useful they can be. MailChimp’s list builder, means you can rapidly create and edit email lists, from the convenience of your own couch.

You can also use the list builder to send out automated emails, based on the information stored in your database. If you want to quickly generate quality leads, at a lower cost, then the list builder is a tool worth considering.