Forbes’ 2021 Marketing Predictions Report found that 75% of business leaders expect to rely more heavily on digital marketing in the next year. Additionally, 69% say their customers will increasingly expect to see digital marketing tactics in their interactions with brands. These numbers indicate a shift towards online marketing as businesses strive for greater digital engagement with customers.
However, developing a strategy for digital marketing in 2021 isn’t easy. With the digital marketing landscape changing as fast as technology, tactics, and user interfaces evolve, it can be difficult to determine what will work and what won’t. In this article, we’ll discuss the best online marketing strategies in 2021 to help guide your digital marketing plan.
Email marketing will remain one of the biggest forces in digital marketing in 2021. Studies show email marketing can be a more effective strategy than social media for attracting customers, inspiring action, and nurturing leads. Email marketing allows you to build trust with new and existing customers while also allowing you to target the right audience. Additionally, email marketing is more affordable than many other digital marketing strategies.
The popularity of email marketing platforms such as MailChimp and HubSpot make it easy to develop and implement, and many businesses choose to do this as a part of their digital marketing strategy. These platforms provide you with everything you need to craft an email message, including tracking information on whether or not the email was opened and which parts were most effective. This makes it easy to determine what works and what doesn’t with your marketing strategy.
While most people know what display advertising is, they might not know exactly how effective it can be as a digital marketing strategy. Simply put, display advertising is when a business places ads on websites and blogs that can potentially reach your target audience. For example, maybe you’re trying to sell baby food products to parents and you notice that a lot of the blogs and websites that your audience reads are showing ads for baby food products. In this case, the parent blog might feature a baby food product as a guest post or they could incorporate ads into the content to generate revenue.
The benefits of display advertising include the ability to target the right audience (parents who are more likely to buy your products) and measure the effectiveness of your strategy (if a couple of the baby food product ads were generating leads, you’d know that this type of content is working for you).
Content marketing is simply producing quality content that is designed to attract, engage, and delight your audience. When done right, content marketing can be a powerful tool for attracting, engaging, and delighting customers while also growing your business.
The most popular type of content marketing is probably blog posts, but it can vary. For example, maybe you’re trying to grow your email list and choose to start a LinkedIn blog to do this. In this case, you’re using content to build trust, establish credibility, and provide valuable information to your audience. When done right, content marketing can be a powerful tool for growing your business.
Social Media Marketing
While social media has dramatically changed the way we interact with each other and how businesses should approach marketing, it doesn’t mean that all forms of social media marketing should be treated the same. Simply put, not all social media is created equal, and it’s important to understand the differences in order to choose the right social media platforms for your business.
The major differences include how people use the platforms, what audience they have, and what results you can expect from using these platforms. For example, studies show that only about 10% of people use TikTok, while almost 20% use Instagram. If you’re looking to grow your social media following, consider which platform your audience uses the most and tailor your strategy to fit this medium.
Video marketing is nothing new and has been around for a while now. However, in the past year or so, it has really taken off and many businesses are realizing the power of video marketing.
The major benefit of video marketing is that it is highly adaptable. Simply put, with video marketing, you can create and upload videos on a regular basis and see results almost immediately. Additionally, almost everyone has a camera these days, so you can create short videos using YouTube, Facebook, or any other video platform.
The popularity of video platforms such as TikTok, YouTube, and Facebook makes it easy for businesses to gain exposure, grow their audience, and create valuable content. If you want your business to thrive in the next year, consider using video marketing.
If you’re reading this, it’s probably safe to assume that you’re already aware of the power of mobile marketing.
Just looking at my phone, I can see news articles, social media posts, emails, and text messages – all types of content that I could potentially read on the go. If you’re not incorporating content on mobile devices, you’re potentially missing out on a huge audience. So, whether you have a smartphone, tablet, or laptop, make sure you have a mobile marketing strategy in place.
Mobile marketing platforms such as Growthoid, Rocket Mobile, and OneOpinion make it easy to create and manage ads on all your mobile devices. With these platforms, you can choose a plan based on how you want to distribute your ads and how much you’re willing to spend. Additionally, you can choose to target specific regions, demographics, and devices to ensure you’re reaching the right audience. If you want to gain more traction and have your products or services found more often, consider using mobile marketing.
Having good analytics is important for any business, but it’s especially vital for those doing digital marketing. Without analytics, it’s difficult to know exactly what is and isn’t working with your strategy. Additionally, with every industry undergoing a digital transformation, it’s important to be able to track the effectiveness of your strategy over time. In 2021, businesses will have the opportunity to harness the power of data and analytics to gain deeper insights into consumer behavior, making it possible to optimize marketing efforts, find profitable niches, and identify areas for growth.
There are a variety of tools that business owners can use to track all the metrics they’re interested in including but not limited to:
- Website traffic
- Social media engagement (TikTok, Facebook, etc.)
- Email marketing open rates and click-throughs
- Click-throughs to different websites and landing pages
- Product or service searches on Google
- Demographics and psychographics (age, gender, interests, etc.)
- Mobile traffic
- And more
When choosing which tools to use, it’s important to consider what will make you more efficient as a business owner. For example, if you have a team of marketers, it might be best to look at closed-loop analytics as it can be integrated with your email marketing platform. This way, everyone on the team can easily follow the progress of each campaign and see how it’s performing without having to access multiple platforms.
To ensure you’re getting the most value from your analytics efforts, it’s important to track and monitor the performance of each campaign and monitor the results of your efforts. Additionally, it’s important to look for signs of improvement and determine what needs to change to get the best results. If you’re looking to make your business better in the short term, there are a variety of tools available to do just that.