You’re reading this article because you’re interested in gaining some knowledge on the subject of online marketing. Maybe you’re even thinking about pursuing a career in digital marketing. If so, then congratulations! You’re in the right place. In this article, we will discuss some of the most popular options available today for those looking to learn more about this subject.
Traditional Marketing Schools
If you’re looking for a traditional marketing school, then you should probably opt for an accredited institution. You’ll find a number of reputable schools that offer a traditional marketing program, including the University of South Florida (USF) and the University of Florida (UF).
A traditional marketing program usually covers everything from marketing analytics to digital marketing to marketing management. Some schools offer specializations in areas such as e-commerce, online marketing for small businesses, and even marketing intelligence. So, if you’re looking for something specific, you should consider these schools.
Online Marketing Certificate Programs
If you’re looking for an online marketing certificate program, then look no further. A number of reputable institutions, such as the University of Texas at Austin, offer an online marketing certificate program. The cost of this program varies from $0 to $49,000, depending on whether you want a comprehensive or modular program.
An online marketing certificate program usually consists of between 10 and 20 courses, and it can take up to a year to complete. However, the certificate does not require that you complete all 20 courses to graduate. You can apply what you’ve learned in practical ways through a number of hands-on training exercises, such as web analytics or digital marketing. So, if you’re looking for a flexible schedule, then this could be a good fit.
Entrepreneurial Marketing
If you’re looking for a more entrepreneurial marketing program, then you should probably look into a school that offers an online MBA. The University of Phoenix is a reputable institution that offers an online MBA in entrepreneurially-marketed products. You’ll learn how to develop a business strategy, formulate a marketing plan, and then implement marketing initiatives to drive sales.
An entrepreneurial marketing program usually takes between two and three years to complete. During this time, you’ll develop essential skills such as project management and time management. You’ll also receive a veritable wealth of knowledge, with courses in areas such as finance, accounting, economics, and even marketing. So, if you’re looking to grow your business, then this could be a good fit.
In-house Training Programs
If you’re looking for an in-house training program, then you should probably consider going through an agency or a boutique firm. Some of these firms offer specialized training for those looking to break into the industry. For example, HubSpot offers a Specialized Marketing Certificate and a Master in Digital Marketing. Similarly, eMarketing 360 offers an In-house Digital Marketing Training Program.
An in-house training program can be a good fit for those who want to learn on the job, as you’ll be joining an organization that already has the staff and resources in-house. However, keep in mind that the cost for an in-house training program can be quite high, which makes it difficult for those who are on a tight budget. You’ll also have to put in the time and effort to learn the ins and outs of the organization. This could mean evenings and weekends, as well as potentially taking a job while you study.
If you’re looking for a flexible schedule, then an in-house training program might be a good fit, as you’ll have the security of knowing that you’re investing in your own education. But, be prepared to make some sacrifices, as you’ll have to put in the work to learn the skills you need to be successful in this field.
Online Marketing Degrees
If you’re looking for a more traditional route to go to school, then you should consider pursuing a degree in marketing. A number of reputable universities, such as the University of Arizona, offer accredited degrees in digital marketing. You’ll learn about marketing analytics, e-commerce, and even search engine optimization. So, if you’re looking for a flexible schedule, then this could be a good fit.
A degree in marketing can take up to four years to complete. During this time, you’ll gain in-demand skills such as marketing analytics and e-commerce, as well as develop a specialized knowledge of different industries. One of the biggest draws of a degree in marketing is the flexibility it provides to those looking to learn this new skill set and change careers. You’ll also receive a veritable wealth of knowledge, which you can apply through a number of hands-on training exercises. So, if you’re looking to grow your business, then this could be a good fit.
But, if you’re looking for a stable career, then you should probably opt for a traditional marketing degree from an accredited institution.
If you’re looking for a flexible schedule, then you can probably benefit from some online learning. But, keep in mind that some online learning might not be enough to get you all the way to the degree you need to become a confident and successful marketer.
What type of career would you like to pursue? If you’re looking for a flexible schedule, then maybe one of these online marketing schools is the right fit for you.