If you’re in the auto repair business, you know how vital it is to be online. In today’s world, the digital nomad lifestyle is the new normal. Many people are driving more because they want freedom from the bonds of traditional employment. This demographic buys cars more than any other and spends more time in their vehicles than ever before. With the advent of online marketplaces like eBay, Google Shopping and others, everyone is just a click away from purchasing a vehicle.
As with any other industry, trends in the online auto repair world are moving at warp speed.
Here are five ways marketing your auto repair shop online.
1. Start a Blog
Blogs are a fantastic way to connect with your audience and show them what you’re all about. If someone is searching for information on your topic of expertise, they’ll most likely land on your blog.
The best part is that you can continually update a blog with new content as often as you like. If you have something to say, say it. If you have a useful post that will educate your audience, write it. Do whatever you feel is necessary to provide value.
2. Use Social Media
With the rising popularity of TikTok, which can be described as a combination of Instagram and YouTube, creating a content schedule is even more important.
If you want to engage with your audience and show them you appreciate their attention, create content frequently and consistently. If you can provide value while entertaining your audience, even better.
3. Post Regularly
Consistency is important when attracting potential customers to your blog or social media accounts. If you want to grow your audience and turn them into paying customers, you must post regularly.
Additionally, make sure that your posts are high-quality and add value to your audience’s day. If you want to become the go-to source for information on your topic, you must establish yourself as an expert in your field by consistently providing valuable content.
4. Create Online Buyers Guides
If someone is looking for a car part or accessory, they’ll enter their search term on the appropriate search engine and land on your website.
Use this opportunity to educate and inform your audience about the different parts available for their vehicle. You can simply direct them to the appropriate section of your website for the information they’re looking for.
5. Use An Online Store
A final and arguably the most important way to market an auto repair shop online is through an online store. The best online stores offer customers a safe and secure place to purchase the parts and accessories they need to maintain their vehicles. Additionally, customers can research the different makes and models of car they need, as well as read reviews about the products or services offered by the store.
Make sure that your online store is set up in a way that is user-friendly and provides a good purchasing experience for your customers. With so much competition, you can’t afford to have any hiccups with your online store. Everything from how your website looks to the quality of your products/services needs to be top-notch.
Many business owners think that SEO is expensive and can be difficult to measure. But it’s not. You can get started for free on one of the many platforms that offer free SEO analysis, and then you can integrate the results into your strategy. For example, you can track the performance of your most popular blog posts, or verify the key words/phrases your competitors are using to gain traction in the marketplace.
Even if you’re not tech-savvy, setting up an online store and getting the basics right is not that difficult. You can use popular platforms like Shopify, Bigcommerce and WooCommerce to get up and running in no time.