When it comes to marketing, a lot of small businesses still believe that they need to rely on traditional advertising such as radio ads and billboards to gain brand awareness and make sales. However, you can gain the same benefits and make sales from the comfort of your home – without ever stepping into a store. You have an ecommerce website, which provides you with the ability to sell products online. You can use this website to showcase your products and generate leads, just like any other business.

In fact, many successful businesses started with an ecommerce website and then transitioned to a physical retail store. According to statistika.com, retail ecommerce sales were worth approximately £99 billion in 2021, up from £89 billion in 2019.

So, if you’re wondering how to market your ecommerce website, you’re in the right place. Here are 7 ways to market and promote your ecommerce store that’ll get you sales.

Use Video To Tell Your Brand’s Story

In an age where everyone’s distracted by flashy animations and bright colours, video is always going to be a powerful way to grab and keep the attention of your audience.

The most successful businesses understand the value of video in marketing and use it to tell their brand’s story. They’ll often use videos to accompany their blog posts, social media campaigns, and product descriptions.

Why is video so effective in marketing? It can perform a variety of tasks, allowing you to tell the viewer what your brand is about and what you stand for.

Videos also allow you to add personality to your marketing, adding a quirky, or funny vibe that’ll make the audience more engaged and interested in your brand. Think of the online video platform TikTok, which became the most popular social media platform in the world in 2020.

The video platform’s success can be attributed to its team of animators and storytellers who engage with the audience through entertaining and informative short videos.

Test Different Types Of Marketing Metaphors To See What Works For Your Brand

If you’re able to get people’s attention and make them interested in your brand, it’s because you’ve tested different types of marketing metaphors and found the ones that work best for your business.

Traditional advertisers have always used analogies to make their products and services sound appealing to consumers. For instance, an analogy might be used to compare the features of a luxury item to those of a common item to make the former sound more appealing.

However, in the digital age, businesses must rely on digital marketing and marketing automation to effectively reach their audience. This is where the importance of testing comes in.

You can use online tools to prove the effectiveness of different marketing strategies, allowing you to choose the ones that work best for your business.

For example, you could use HubSpot’s Email Marketing Metrics tool to compare the open rates, click-throughs, and other similar metrics for different marketing tactics. This will give you a clear picture of which strategies work best for your email marketing and what changes you need to make to improve your results.

Use Analytics To Measure Effectiveness Of Your Marketing

It’s essential to track the effectiveness of your marketing efforts, particularly if you’re a small business without the resources of a large corporation.

Fortunately, many marketers and business owners have found ways to track the results of their campaigns and determine which methods work best for their business. They’ll often look to analytics software to analyse the results of their campaigns and determine which methods of marketing brought them the most success.

The most popular analytics tool is Google Analytics, which provides you with the ability to track the results of your marketing efforts in great detail. You can use this tool to identify key performance indicators (KPIs) – objective measurements that you can use to determine the effectiveness of your efforts. These metrics can be used to verify the results of your campaigns and offer you a clear picture of whether or not your marketing is working.

Use Online Tools To Identify Potential Buyers

It’s important to note that the people who buy the products you promote will vary from person to person, depending on numerous factors. This is why it’s essential to find the right people to market your products to via online tools.

You can use online tools to conduct market research, pinpointing potential customers who are most likely to be interested in your product. With these tools, you can set the demographic, psychographic, and other criteria to identify the ideal buyer for your product.

Not only will this save you the money and hassle of promoting to people who aren’t likely to be interested in your product, but it’ll also mean you’re reaching out to a more targeted audience who are more likely to buy what you’re selling.

Get Inspired By What You Read

If you want to succeed in marketing, it’s essential not to get discouraged by the lack of results and give up. Instead, you must find the ones that work best for your business and continue testing new methods and ideas. While it may take some time for your marketing efforts to start paying off, you must continue to invest in your business and never give up.

Reading about marketing in books and the internet can give you inspiration for new methods and ideas. However, it can also be somewhat overwhelming, meaning you may never know which method will work best for your business until you try them and measure their results. This is why it’s important to test different methods and find the ones that work best for your business.

Reading about successful marketing cases from around the world can help you find the inspiration and confidence to make your own marketing dreams a reality. If you want to be effective, it’s essential to track the results of your campaigns and be determined to find the ones that work best for your business.