In today’s world, marketing online is vital to ensure your product is noticed and accessed by the right audience. The following are some of the most effective online marketing examples set up by top marketers and marketers-to-be to help you improve your own marketing strategies and approaches. By understanding what works and what doesn’t, you can better focus your efforts and gain more effective results.
Perhaps the most recognizable name in eCommerce, WooCommerce is a free and open-source eCommerce platform designed for WordPress users. WooCommerce powers over 600 million products worldwide, making it the #2 eCommerce solution after Shopify.
WooCommerce is easy to use and set up, boasting an intuitive interface and an overall lightweight experience. The platform offers multiple pricing plans and flexible payment options, making it ideal for smaller businesses and individuals.
You can use WooCommerce to create both online stores and catalogs, taking advantage of its versatile feature set. Moreover, with its robust API, you can integrate your eCommerce store with other apps and platforms, making it more versatile than ever. Finally, the vibrant community that surrounds WooCommerce makes it an ideal choice for advanced users seeking assistance or new ideas.
An up-and-coming eCommerce platform boasting an impressive number of five-star reviews, Shopify is an excellent choice for businesses and individuals seeking an eCommerce platform. Similar to WooCommerce, Shopify is also a free and open-source solution, this time for the Android platform. Shopify offers a robust feature set, including everything from online stores and catalogs to blog setups and automated marketing campaigns.
However, while Shopify is a great choice for businesses seeking an all-in-one platform, it doesn’t offer the same degree of customization as WooCommerce. Moreover, the lack of an iOS version severely limits its reach.
Founded in 2004 and currently owned by Chinese eCommerce giant Alibaba, Magento is one of the biggest and most popular eCommerce platforms around. Since its inception, Magento has enjoyed a vibrant community of over 200,000 developers who help keep it up-to-date with the latest technological advances. Today, Magento powers over 600 million products worldwide, making it the #3 eCommerce solution after WooCommerce and Shopify.
While Magento is extremely powerful and offers a variety of features, it can be difficult to use for beginners who seeking an easy-to-use solution. Moreover, the lack of local availability (i.e., this article was written from a UK perspective) means many of its features might not be available for use.
Overall, if you’re looking for a robust eCommerce platform that’s proven successful and has a large community behind it, Magento is a great option.
Founded in 2010 and currently owned by eBay, Bigcommerce is the open source and cloud-based eCommerce platform from which you can build your business. Similar to Shopify and WooCommerce, Bigcommerce is also a free and open source solution that can be accessed via web browser or downloaded and installed on a local machine.
Bigcommerce’s popularity stems from its ability to provide a simple yet powerful solution for entrepreneurs and businesses seeking to launch an online store. Similar to Shopify and WooCommerce, Bigcommerce also offers an all-in-one platform with everything needed to launch and run a successful business.
You can use Bigcommerce to create storefronts in various styles, including custom images, logos, and fonts, as well as product pages and galleries, all with an intuitive drag and drop interface. Moreover, with its robust API, you can integrate your online store with other apps and platforms, making it more versatile than ever.
When choosing an eCommerce platform it’s important to find a solution that’s appropriate for your needs. Some of the major considerations include pricing, features, security, and localization. Moreover, make sure to compare all the features available and read customer reviews to get an idea of how others feel about the platform. Good luck out there.