If you’re looking for an online marketing degree that can help you land a high-paying job, explore the options available from reputable universities. While you might be tempted to pursue a career in digital marketing simply because of its apparent allure, lucrative job opportunities await applicants with a proven background in marketing, advertising, or branding.

In addition to providing you with the skills necessary to succeed in the field, a reputable online marketing degree will also help you develop valuable interpersonal skills through the learning experience. The coursework may not always appear relevant to your career path, but one option or another will present itself in an area that you can demonstrate your expertise. For example, you might be able to show off your technical SEO know how, or your in-house marketing and analytics skills gained through practical experience. With the right support network and the right approach, you’ll be able to take full advantage of your degree and land a high-paying job in online marketing.

The Difference Between Online and Traditional Marketing

Marketing experts and professionals are enjoying a renaissance, with more and more jobs becoming available in marketing and advertising as older generations learn new ways to attract and retain customers. The marketing industry, which includes advertising, marketing analysis, and marketing research, is projected to grow 23% year-over-year, potentially offering more than 200 million job opportunities by next year. With more people getting involved in the field and the demand for talent remaining high, it’s no wonder why so many people are interested in pursuing a career in marketing.

While marketing as a field is enjoying something of a boom, it’s important to understand the difference between online and traditional marketing. Rather than relying on traditional methods of marketing, such as banner ads and television spots, most businesses and brands rely heavily on digital marketing.

What is digital marketing?

Put simply, digital marketing is the promotion of products or services using digital technologies, such as search engines, social media platforms, and email marketing.

In practice, digital marketing can be used to promote products and services across a variety of platforms, including but not limited to, social media platforms, search engines, and email marketing platforms.

An increasing number of marketers are discovering the many advantages that online marketing provides. The ability to target your audience based on interests and behaviors, track the results of your engagement, and measure the effectiveness of your campaigns are just a few examples.

Why Online Marketing?

With traditional marketing, businesses and brands have to rely on relatively old methods of reaching potential customers. While these methods have helped businesses grow for centuries, they’re not without their downsides. For example, customers have to be actively searching for your product or service, which means you’ll never know for sure if they actually found your site or if they were directed there by a third party, such as a search engine or social media platform.

With online marketing, you have the ability to target your audience based on interests and behaviors, and use tools, such as Google Analytics, to track the results of your engagement and measure the effectiveness of your campaigns. Additionally, you have the ability to engage with your audience on a more personal level, using platforms, such as LinkedIn, to build and grow your network.

In many ways, traditional marketing has become obsolete, but it still has quite a bit to offer. For instance, let’s say you’re a manufacturer of outdoor furniture. Your ideal customer is someone who enjoys spending time outdoors, such as grilling and dining al fresco. If you want to target this audience, you may choose to advertise on websites that focus on outdoor living, social media platforms, and search engines that specialize in outdoor furniture.

On the other hand, if you’re a travel company that offers luxury tours of Italy, you may want to consider setting up a website, as well as an Instagram, Facebook, and Twitter account. Your target audience is likely to be people who enjoy history, culture, and art, and your marketing content may include images and videos of Italian art, landmarks, and food.

Top-Notch Teaching And Research At Regent University

If you’re looking for a top-notch online marketing degree, consider opting for a reputable university. With reputable universities, you’re guaranteed to receive first-class teaching, along with access to some of the best researchers in the field. One of the best universities for online marketing, in fact, is Regent University.

Located in Virginia, Regent University provides students with an immersive learning experience through its focus on practical application. As a senior management degree program, you’ll have the opportunity to gain invaluable work-related skills while also further developing your academic skills.

The University actively encourages students to think critically, solve problems effectively, and operate in a team-based environment. Through this, you’ll gain the skills necessary for a rewarding and fulfilling career in marketing.

An Overview of the Degree

While you might be tempted to pursue a degree in digital marketing simply because of its apparent allure, lucrative job opportunities await applicants with a proven background in marketing, advertising, or branding. With a digital marketing degree from a reputable university, you’ll be able to take full advantage of today’s evolving digital landscape and land a high-paying job in online marketing.