If you’re looking for a major to fit your lifestyle, you’ve probably considered an online marketing degree. But which one should you choose? Here are some tips to help you make the right decision.
Degree Type
Firstly, you’ll need to decide what type of degree you want to pursue:
- Bachelor of Science in Digital Marketing
- Bachelor of Business Administration in Digital Marketing
- Bachelors of Science in Business and Marketing
- Bachelor of Science in Digital Marketing with a concentration in eBusiness
- Bachelor of Science in Digital Marketing with a concentration in Analytics
- Bachelor of Science in Digital Marketing with a concentration in Computer Science
- Bachelor of Science in Digital Marketing with a concentration in Operations Management
- Bachelor of Science in Digital Marketing with a concentration in Strategy
- Bachelor of Science in Digital Marketing with a concentration in Statistics
- Bachelor of Science in Digital Marketing with a concentration in Marketing Management
- Bachelors in Digital Marketing (JD)
- Bachelors in Digital Marketing (MS)
- Bachelors in Digital Marketing (MBA)
The above list covers the most common types of degree offered in digital marketing. You’ll also need to consider whether you want an accredited or non-accredited program, or even whether you want to pursue your studies in-house or online. For a more comprehensive list, check out this article from the American Association of Advertising Agencies.
Accreditation
The American Association of Advertising Agencies (4A’s) lists a handful of online marketing degrees that are accredited. These are the degrees you’ll find displayed in a variety of websites, blogs, and social media platforms. You can also find out more information from the Internet Corporation for Assigned Names and Numbers (ICANN).
Accreditation ensures that you’re receiving a quality education that will prepare you for a successful career in digital marketing. An accredited degree also means that you’re able to sit for the CSS exam (Certified Search Specialist).
Concentration
If you decide on a major in digital marketing, you’ll most likely be required to choose a concentration. The most common ones are:
- Advertising & Marketing Management
- Analytics
- eBusiness
- Digital Marketing
- E-commerce
- Infrastructure (IT)
- Operations Management
- Strategy
- Web Analytics
- and others
Each of these concentrations will require you to take additional courses as well as your major. However, you’ll be able to build a strong foundation within your major, which will provide you with a competitive edge. The choice of concentration is one of the most important decisions you’ll need to make, so take your time making the right choice.
Deciding which degree to pursue is not an easy task, but with the right guidance, it’s possible. Consider the tips discussed above and make the right decision for you and your career!