So you’ve decided to enter the world of online marketing. Congrats! This is a pretty exciting time, as you’ll be able to test the waters of digital marketing and determine how effective your strategies are in comparison to others’. But before you begin applying for the job you’ve so eagerly sought after, it’s important to consider the nomenclature of your chosen industry.
What exactly are the best online marketing company names? We examined the top 25 performing names in this space to find the most popular and trusted brands in online marketing.
To begin with, let’s take a look at the most popular brands.
This name immediately comes to mind, as it is the brand associated with one of the largest online marketing agencies in the world. But just because they are popular, it doesn’t mean their strategy is effective. In this case, AgencyHire has 16.8 million monthly active users on their platforms (such as email marketing and demand generation websites), which helps them generate $16+ billion in annual revenue.
The reason this name immediately comes to mind is because it is the brand name of a company that will directly help you find a job in digital marketing. And if you’re looking for a job, it’s important to consider the reputation of the company you’ll be working for, as well as the quality of their offerings.
Another brand that immediately comes to mind is BlueMountain. They are the largest supplier of digital marketing companies in the world, with 2.9 million monthly active users on their platforms (mostly email marketing and demand generation websites).
With revenues of approximately $17+ billion, BlueMountain is also a top performer in the industry.
As a supplier of digital marketing services, they want to make sure their customers are satisfied. This is why they offer a 30-day money-back guarantee, a live chat support button on their website, and a phone call center for any assistance you may need.
HubSpot is the software-as-a-service (SaaS) provider of inbound marketing and sales platforms, which helps businesses and brands get more customers, leads, and revenue.
The most popular part of the HubSpot platform is their marketing automation tool, which is embedded into their entire sales and marketing strategy. This tool helps businesses gain customer trust, grow their audience, and engage their audiences through highly targeted emails.
It is fair to say that HubSpot is the go-to platform for marketing automation. They currently have 11.5 million monthly active users and report $16+ billion in annual revenues. In fact, HubSpot is the only SaaS provider in our top 25 list that’s still growing.
When it comes to HubSpot’s marketing channel, they have a distinct name for each stage of the buyer’s journey:
- Attract: This stage is all about attracting potential customers to your business. Typically, you’ll begin with paid ads (such as adwords or Facebook ads) and then move on to more organic methods (blog posts, social media, etc).
- Convert: This stage is about converting a source of potential into a paying customer. Paid ads and organic methods work together to achieve this goal.
- Retain: Once you’ve gained a customer, you’ll need to retain them. This entails using various tools and tactics, such as inbound marketing and CRM, to keep them coming back for more.
- Refer: Last but not least, we have the referral stage. When a customer recommends your product or service to someone else, you’ll want to track the referral and see what actions you can take to thank the person who came to love your product so much they referred you!
Forbes has named HubSpot one of the “Most Promising SaaS Marketing Platforms for Marketers in 2021.” This is pretty impressive, as only a year ago they were ranked #99 on our list of top 100 marketing platforms.
Another company you might remember is Salesforce, the cloud computing company. While they don’t typically market themselves as an online marketing company, they do provide marketing solutions for businesses and organizations, such as email marketing, social media management, and SEO.
What’s interesting about Salesforce is they fit into multiple categories. One of their solutions is a marketing automation platform, which is exactly what HubSpot is. And yes, you guessed it, they have a vested interest in keeping their customers for life, which is why they’re #20 on our list of top SaaS marketing platforms.
In 2020, they had 22.2 million registered users on their platforms (including email marketing, social media, and web analytics), which resulted in $25+ billion in revenues.
One of HubSpot’s popular products is their CRM, Customer Relationship Management. This software helps businesses organize, track, and analyze customer data. It’s a popular choice among marketers and sales professionals, as it helps them improve customer engagement and loyalty through email marketing, social media, and website content.
This is also why HubSpot is special, as it is a one-stop shop for marketers seeking to grow their business. Customers can log in and from the app’s dashboard, access all their marketing and sales information in one place, at one time.
What’s great about this product and service is they don’t just provide a way for customers to interact with your brand; they provide a way for your brand to interact with customers. And if you’re looking to grow your business, customer-brand interaction is a crucial part of that process.
HubSpot’s content management system, or CMS as it’s usually called, allows marketers and businesses to create and maintain web content, such as blogs, articles, and e-commerce landing pages. It’s a great choice for those seeking to create a simple and easy-to-use blogging platform. And if you’re looking for a simple blogging platform, then HubSpot CMS has you covered.
The best part about HubSpot CMS is the fact it is very user-friendly. Content creators simply need to know what they’re doing and how to make changes. There are plenty of blogging platforms out there, but we think you’ll find that HubSpot CMS is one of the easiest to use.
If you’re looking for a simple and affordable web host, then ElasticHost is the company for you. This hosting provider was originally a web development company, but they now provide marketing oriented software as a service, such as email marketing, social media, and web analytics.
So how does hosting work? Well, most web hosts will rent you a server, which stores all your website content. This content is available for all to see, so it’s important to keep it secure. With ElasticHost, you get a free domain name and you can install WordPress to create a blog. And what’s great is they provide excellent customer service, so if you do end up with hiccups, their experienced support team is available to help you out.
One of the biggest benefits of having a website is the ability to gain more customers and grow your business. But keeping up with the constantly changing world of digital marketing can be difficult. This is where marketing automation comes in. Automation tools like HubSpot and Marketo are great for marketers who want to get through all the content faster and smarter. These programs allow you to set up automated emails, texts, and social media posts to go out at regular intervals.
This content is usually targeted at attracting new customers and engaging with existing ones. The ideal buyer for your product or service is someone who is actively seeking your company’s products or services, but has not yet committed to buying. That is why content marketing focuses on creating engaging experiences that allow potential customers to envision the benefits of your product or service.
If you’re looking for a more robust tool, then Marketo is one of the biggest names in the marketing automation space. This company provides a marketing platform that helps businesses of all sizes and stages increase revenue by sending personalized email and text messages to customers.
What sets Marketo apart is the fact that they partner with over 125 different companies, including the software giant, SAP, so they have an army of experts standing by waiting to help you utilize their platform.