Best Online Marketing Companies for Realtors

You’re in sales, which means you’re doing a lot of pro-shopping. And what’s the most important part of your sales process? Advertising. If you’re not using online marketing (especially digital marketing), you’re losing out on a huge opportunity to connect with customers, earn their trust and convince them to buy what you’re selling.

Whether you’re an individual real estate agent or working for a company, you probably earn commission from sales you make on your own smartphone. That means the more successful you are at presenting the right offer to the right audience at the right time, the more money you’ll make.

There are so many ways to market your real estate business that it can be hard to know which one is right for you. From social media to search engine optimization, email marketing to video marketing, and even radio ads and billboards, the list goes on. It can be hard to know where to start and what tools to use. That’s why we’ve gone ahead and curated this detailed list containing the BEST online marketing companies for real estate agents. By understanding what makes these platforms special and useful for real estate agents, you’ll be able to choose the right tool for the task at hand.

HubSpot

We’ll begin with the #1 choice on our list, HubSpot. Since 2012, HubSpot has been the leading platform for inbound (or customer-centric) marketing.

What exactly is inbound marketing? Put simply, it’s the practice of attracting, engaging and delighting customers to grow your business. Sounds pretty straightforward, right? Exactly! Inbound marketing focuses on producing and delivering content that is useful and valuable to your target audience. This type of content should encourage your audience to engage with you, whether that’s through reading a blog post, watching a video or subscribing to a newsletter.

HubSpot’s tagline is “Everyone needs answers. You provide them,” which is fitting because HubSpot’s platform provides marketers with the tools to help their audience discover the answers they need. For real estate agents, HubSpot can help you attract, engage and delight potential customers, growing your business and earning more commission.

HubSpot’s platform is very versatile and can be used for many different types of businesses. However, because it was designed with marketing in mind, many firms, especially those in the B2B world, have found it useful.

Salesforce

Next on our list is the cloud computing company, Salesforce.

If you’re not familiar, cloud computing is a model of providing on-demand access to a shared pool of computing resources, like servers and storage. Think of the cloud as your outsourced assistant, helping you to manage all the details of your sales process, from lead generation to conversion to follow-up.

This accessibility and scalability appeals to businesses of all sizes, and it’s no wonder why Salesforce was the first company to create a CRM (customer relationship management) platform. Its software, which it markets under the moniker of Salesforce1, is used by companies of all sizes and is a solid choice for real estate agents looking to streamline their sales process.

It’s essential to choose the right CRM for your business. If you’re looking for detailed notes on leads and customers, try out Salesforce. If you need live chat support or additional fields in which to store information, consider Zoho CRM. Furthermore, don’t discount desktop-based CRM solutions such as Siebel or Customer.com. These tools have not been abandoned and can still be used to this day.

Dynamics 365

Dynamics 365 is a business application offered in the Microsoft Office 365 group. It includes a cloud-based CRM, an email marketing tool, a project management platform and more. And did we mention the collaboration tools?

The collaboration tools in Dynamics 365 are comprehensive and can be used for creating everything from marketing materials, to product catalogs, to help customers find the information they need – all while maintaining the security and control that businesses need to feel comfortable.

Like many other tools on this list, Dynamics 365 can be used for marketing, from attracting new customers to helping existing customers to find information and communicate efficiently.

Since Microsoft owns both LinkedIn and Instagram, these apps are integrated into every single part of the experience. And just to sweeten the deal for you, now you can invite up to 10 people to join your LinkedIn network for free!

Marketo

Last but not least, we have Marketo, the marketing automation platform. As the name would suggest, Marketo is all about automating marketing activities and making them more efficient.

What comes to mind when you hear the word “automation”? Robots taking over our lives? Think again. Marketo is the software company that made those robots useful for our day-to-day lives. And since those robots are taking over our lives, it’s only natural that we want to get the most out of them. What better way to do that than by using automation?

Marketo was founded in 1999 and was one of the first companies to create an automated marketing platform. Its software is designed to simplify and integrate marketing automation into your busy schedule. It has been repeatedly hailed as one of the best tools for marketing automation.

The best part is that Marketo is incredibly affordable. Some of its major competitors, including HubSpot and Salesforce, charge thousands of dollars per month.

With so much talk of automation, it’s important to remember that humans still play an important role in marketing. You’ll need to be in close contact with customers to understand their needs and respond appropriately. However, with the right automation platform, you’ll be able to delegate some of these tasks so that you can focus on what’s important to you.

Ultimately, these tools can help you build a marketing machine that will help you grow your business. Which tool is right for you depends on your needs. If you’re looking for a quick and easy solution, consider HubSpot or Salesforce. If you’re looking for a more customized solution, try out Marketo.