Best Online Marketing Channels for Household Products

In the ever-changing world of digital marketing, people are looking for ways to remain consistent and authentic while adapting to new platforms, metrics, and channels. One of the most prominent examples of an online marketing channel that embodies this strategy is Honest Kitchen’s “Click to Order” platform. Launched in 2014 and available in the UK, Australia, and Canada, the platform allows users to browse, search, and sort all of the available products while also acting as a portal into the Honest Kitchen website, which hosts additional information about each product, including ingredients, nutritional values, and reviews.

So how does this online marketing channel for household products stack up against the competition? Let’s take a look.

Features And Functionality

One of the main attractions of the “Click to Order” platform is the fact that it provides users with an abundance of features and functionality not commonly found elsewhere. For example, the platform allows customers to sort and filter products based on several dimensions, including the colour, shape, size, and material of the product. Additionally, the “Click to Order” platform facilitates in-store purchasing, online comparison shopping, and delivery tracking—allowing users to research and purchase an item in the least amount of time possible.

Further to this, the “Click to Order” platform also allows customers to keep track of their purchases through interactive QR codes – small black-and-white barcodes that can be scanned and stored in a smartphone – which act as a constant link into the customer’s account. Finally, the “Click to Order” platform provides users with a safety net, 24/7 customer support via live chat, and email communication should they need it. These are all excellent features that provide customers with a unique and engaging user experience.


The world of digital marketing is full of channels that can be cost-effective — and sometimes even costless – to use. For example, social media platforms like Facebook and Twitter allow businesses to create engaging content that draws in potential customers, while email marketing and landing pages provide affordable and effective means of promoting products and services. In light of this, it is no surprise that some of the most prominent brands in the world use these forms of marketing.

In comparison, many of the channels commonly used by household product businesses – such as display ads and sponsored posts – are quite expensive. In fact, display ads on social media can cost as much as $1,000 a day. Similarly, sponsored posts (which typically involve paying a brand or a company to post on your behalf) on social media can set you back $500–$1,500 per week.

This is likely due to the fact that these channels entail a significant amount of work to ensure that your business’s content is effective and appears to be considered by the audience. For instance, you might need to create content that will resonate and appeal to your ideal customer, design compelling graphics to accompany the content, determine the right keywords to use in the content, analyse the performance of the content, etc. Given the amount of work that goes into these types of marketing strategies, it is no wonder that they can be quite expensive. However, as we have established, not all channels are created equal. For example, you might want to consider creating videos using YouTube’s “Creator Studio” tool — which allows businesses to produce, edit, and share original videos — instead of using a stock video.

If you can keep your budget in check and avoid unnecessary expenses, you should definitely consider trying out some of the less traditional channels that can be cost-effective. Not only will this allow you to reach a larger audience, but it will also make your business more approachable since the consumer has a sense of familiarity with these platforms.

User Experience & Interface

One of the major aspects of a consumer-facing product that can affect its overall brand value is how the user interfaces with the product. The look and feel of your product’s online store can have a significant impact on whether or not customers choose to engage with your brand. This is why it is important to consider the “Click to Order” platform’s design when evaluating its overall user experience. When it comes to eCommerce UX, the “Click to Order” platform shines because of its innovative approach to designing the digital shopping store.

Firstly, the “Click to Order” platform’s tabs, icons, and other interface elements provide customers with an easy and intuitive way to navigate the site. Additionally, products are displayed in a way that is easy to scan and compare. This encourages customers to make fast and informed decisions regarding the products that they are viewing and encourages repeat purchases, as customers can easily find what they are looking for.

By incorporating the most prominent features, offering a limited number of products, and using bright hues and animation, the “Click to Order” platform creates an immersive and enjoyable user experience.

Design & Usability

Last but not least, let’s not forget about the importance of having a good design. We all love a nicely designed product; however, the “Click to Order” platform does not aim to just look good but to work good as well.

To ensure that this, the “Click to Order” platform was designed with cross-platform usability in mind. This means that the design is easily accessible on a variety of devices, including mobile phones, tablets, and laptops. Additionally, since the primary target audience is digital consumers, the design was crafted with accessibility in mind.

This ensures that individuals with any level of digital literacy can easily navigate the site and find the information they need. Finally, the “Click to Order” platform’s design is also compatible with big-picture websites and app interfaces, meaning that users can navigate the entire site or app without worrying about the layout or design.

An engaging and easily usable design can make or break your business’s overall brand experience and user interaction with your product. If you can incorporate all of these important aspects into your business’s digital marketing strategy, you will be able to achieve incredible results — regardless of what channel you choose.