Best Online Marketing Campaign Tools: What Works and What Doesn’t

Are you looking to create an online marketing campaign but don’t know where to start? Don’t worry, we’ve got you covered. Here is a quick list of the best online marketing campaign tools, which can help you run an effective digital marketing campaign. From SEO to web analytics and lead generation, we’re covering everything you need to know.

SEMrush for SEO

SEMrush is a top choice for SEO campaign managers, digital marketers, and bloggers because of its robust feature set and simplified user interface.

SEMrush provides all the essential SEO tools you need to optimize your content and gain more site traffic. You can build and manage content across any website or blog, track the performance of each piece of content, and identify the most optimal times to post to gain the most traction.

What makes SEMrush stand out is how quickly you can get up and running. The software comes with a drag-and-drop content editor, intuitive search bar, and dozens of pre-built templates, which significantly reduces the need to learn complex software.

Capterra for Lead Generation

Capterra is a popular choice amongst marketing teams and digital marketers looking to generate more leads. The reason behind this is that Capterra makes following up with new contacts very easy. Once you’ve signed up, you can import your existing email database and start communicating with potential customers via email.

The best part about Capterra is that it’ll send you email reminders and follow-ups to ensure you stay in track of leads.

The tool is totally free, but you’ll need to upgrade your account to take advantage of all its features. Once you’ve done that, you can build and send marketing emails, set up automated email campaigns, or use the platform to build and grow your own email list. You can also access your leads from anywhere, as long as you’ve got an internet connection.

HubSpot for Marketing Automation

Marketing automation tools like HubSpot make running an email marketing campaign a whole lot easier. Why? Because HubSpot collects all your email marketing activity, including sendings, clicks, and opens into one place. From here, you can segment and target specific communities, automate emails, and track the performance of each campaign.

What makes HubSpot stand out is its tiered pricing. You can start with the free version, which comes with limited features, or go for the premium plan, which offers all the bells and whistles.

The best part about HubSpot is that it makes creating an effective email marketing strategy simple. Once you’ve set up your campaign in HubSpot, you can monitor the performance of each stage of the email campaign and optimize as needed. Plus, you can set up automated campaigns that will send out emails at the perfect time to boost your conversions.

Priceline for eCommerce

Priceline is a popular choice amongst online retailers because of its wide range of eCommerce tools. These tools make managing your online store a breeze. You can track sales, monitor product performance, optimize prices, and scale your business quickly and easily.

What sets Priceline apart is how robust its data sets are. Not only do they provide essential eCommerce metrics like traffic, orders, and sales, but they also track your store’s performance across all platforms, including mobile. This means you can rest assured that you’re getting the most out of your online store, regardless of how many people are using it.

Another great thing about Priceline is that it offers a free trial, so you can test out its tools, including eCommerce, without risking a penny. Once you’ve tried it out and seen how easy it is to use, you can decide whether or not to continue with the paid plans.

MailChimp for Email Marketing

If you’ve been paying attention to the email marketing world, you’ll know that MailChimp is the gold standard when it comes to email marketing platforms. Its success is all because it makes sending emails easy for anyone. Just sign up, import your contacts, and start sending out emails. Email marketing with MailChimp is as easy as 1-2-3.

The best part about MailChimp is that it makes creating a cohesive email marketing strategy simple. Once you’ve set up your account, you can begin using its templates to send out emails with a polished and professional look. Plus, as mentioned before, it’s super simple to use. Just follow the prompts to get started and you’ll be sending out emails in no time.

GetResponse for Online Marketing Automation

Getting all the tools and platforms listed here wouldn’t be complete unless we discussed GetResponse. This email marketing automation tool is simple to use and offers a lot of features for those who need them. You’ll find plenty of tutorials and in-depth guides for users who want to get the most out of GetResponse.

What makes GetResponse stand out is how customizable it is. Just like the other tools on this list, GetResponse provides you with all the essential metrics you need to know, like opened emails, click-throughs, and conversions. But with GetResponse, you can also create and apply smart triggers, like when a customer reviews a product or signs up for a trial offer.

Also, unlike most marketing automation tools, GetResponse gives you the freedom to create different content for different channels, like email, text, and social media. This enables you to create a singular message, but tailor it to each platform, engaging your audience throughout their entire buying journey.

Last but not least, GetResponse has a built-in SMS marketing tool, which allows you to send bulk SMS campaigns to anyone with an SMS-enabled phone. This feature alone makes it a worthwhile tool for any professional in the marketing world.