Best Online Marketing Books

If you’re looking for books on internet marketing, you’ve come to the right place. We’ve handpicked a list of some of the best online marketing books to help you get started or improve your existing skills. We hope you enjoy this list, and find it beneficial.

The Definitive Guide to SEO for Businesses

In 2016, digital marketing earned $17.7 billion in retail sales worldwide and is projected to hit $26.2 billion by 2020.

While digital marketing is a known quantity, the tactics and strategies used to gain web traffic and grow a business still remain relatively uncharted waters. That’s where SEO for businesses comes in.

This all-inclusive guide helps you understand how SEO for businesses works, what to expect, and how to get started with a basic plan.

Looking for a fast-track to SEO success? This is the book for you. Whether you’re an experienced marketer or you’re just getting started, you’ll find a wealth of information here. This is the perfect beginner’s guide to SEO, and even the experienced can learn something new.

The Perfect Online Marketing Plan

Marketing plans are crucial to the success of any business. Whether you’re an entrepreneur or part of a marketing team, developing a plan that sticks is key to your plan’s success.

That’s why we’re proud to present the perfect online marketing plan. Not only does it contain all the key components of a marketing plan, but it also goes a step further by offering action items that you can implement right away to see results. Let’s dig in.

Objectives & Goals

Marketing plans should be able to explain how you intend to get from where you are to where you want to go. Without clear goals, it’s hard to tell whether you’ve actually achieved anything.

Your objectives & goals should be directly linked to the actions you’ll take to achieve them. If you want to increase sales, your objectives should be linked to the specific marketing actions you’ll take to generate more leads and increase sales.

Actions should be specific and measurable. If you’ve got a plan for getting traction on the web, set a measurable goal for getting a certain number of views by a certain date.

Key Performance Indicators (KPIs)

In order to measure the success of your plan, you’ll need to set key performance indicators (KPIs).

KPIs can be just about anything that you can measure. It’s up to you what you choose to measure, but it’s important to measure something so that you can determine whether or not you’re succeeding.

Your plan should contain both qualitative and quantitative KPIs. For example, you might want to track the number of leads that you’ve generated, as well as their conversion rate. Setting up Google Analytics is a common and easy way to do this. You can also use tools like Uber Analytics or HubSpot’s Analytics to get a fuller picture of how visitors engage with your content and how effective your strategies are.

Description of Key Content

Now that you’ve got your marketing plan in place, you need to describe the key content that’ll be included.

This includes things like the website’s copy (including any online marketing materials such as web banners, brochures, and landing pages), videos, infographics, and social media tools (e.g. Snapchat stories, Instagram videos, and Twitter feeds).

Your plan should include the following:

  • The objectives of the campaign
  • The goals of the campaign
  • A detailed description of the key content
  • The schedule for the campaign
  • The budget for the campaign
  • The marketing mix (funnel)
  • The target audience for the campaign (e.g. Gen Y, millennials)
  • The competition (if any)

Steps to Take

Once you’ve drafted your plan, it’s time to put it into action. This is where things get a bit more hands-on.

If you want to see your plan become reality, you need to take specific and measurable steps to move it forward. Every step you take should be tied to a specific goal. For example, if you want to generate more leads, you could develop a marketing strategy to target a specific audience and use specific digital marketing tactics to grow your business.

To get started, simply follow these nine steps:

Step one: Review your plan

As a first step, you need to review your plan with your manager, coach, or business partner. After all, this is your strategic guide to marketing. It’s critical that everyone is onboard and agrees with the plan’s direction and objectives.

As a best practice, we recommend creating a to-do list of specific action items, and crossing them off as you take them. This will help you keep track of what you’ve completed and ensure that you stay on track.

Step two: Set a benchmark and measure your progress

Now that you’ve got everyone on board and the plan is ready to go, it’s time to set a benchmark and measure your progress.

What does this mean? Basically, you need to compare what you’ve done (and how you’ve done it) to what you’ve planned on doing. Are you meeting your objectives and goals? Are you seeing the results you’re looking for?

How are you tracking your progress? You can use a variety of tools to measure and track the success of your plan. Whatever you choose, make sure that it’s easy for you to understand and consistently updates your progress. If you’re looking for a free tool, try Google Analytics. It’s widely available and can be easily configured to track nearly any website’s performance.

Step three: Evaluate your approach and make necessary adjustments

Now that you’ve set a benchmark and are tracking your progress, it’s time to take a step back, examine your approach, and make necessary adjustments.

Did you hit a roadblock? Did a new idea change everything? Has something unexpected happened that you didn’t foresee? If so, don’t sweat it. Simply pick up where you left off and continue working your plan.

Step four: Take a hard look at your strategy

What did you do right and what did you do wrong? Did you follow the plan correctly? Were the tools you used to develop the strategy effective and efficient?

Some strategies work and some strategies don’t. You can’t expect results from a half-baked strategy. That’s why you need to take a hard look at your strategy and ensure that it’s as solid as it can be.

The best strategies are generally the ones that take the most time to draft and those that are revised many times over. For this reason, we recommend taking your time and going through each step carefully before you put your plan into action.

Step five: Develop a game plan

After you’ve evaluated your approach and made necessary adjustments, it’s time to develop a game plan.

What are you doing now? Are you continuing down the same path? Are you taking a different approach? Your game plan can help you determine what path to follow and it can help you chart the most effective course of action.

For instance, if you’ve followed Step one through four and set a benchmark for your marketing efforts, you might decide that continuing down this path isn’t the best route for your company. Instead, you could decide that you want to shift gears and try a different approach.

Your game plan should include all the key players that will need to be engaged, as well as their roles and responsibilities. It should also include key dates and deadlines.

Step six: Create a solid foundation

Building a strong foundation for your marketing strategy is essential to its success. You don’t want to rush into anything, but you also don’t want to spend too much time on something that isn’t grounded in reality.

So, what kind of foundation do you need? First, you need to decide whether you’ll be relying on your finances or using your own resources to fund your marketing strategy.