Best Online Marketing Books 2018 | 10 Best Online Marketing Books of 2018

In this day and age, marketing books are a dime a dozen. However, not all of them are created equal. Some books may be better than others when it comes to offering solid advice on how to grow a business online. Here are 10 best online marketing books of 2018.

1. Atomic Affluence: Escape the Rat Race and Become Rich Offline

If you’re looking to live a life of ease and affluence, you need to be putting in the work now. Atomic Affluence: Escape the Rat Race and Become Rich Offline is an excellent place to start. It was named after the theory of atomic economics, which essentially suggests that individuals are more likely to be wealthy when working in conjunction with other individuals rather than as individuals.

The principle behind this is that if you’re doing business with other individuals, you’re more likely to negotiate a good deal. You’ll also have the advantage of being able to rely on other people to help you grow your business. Another good thing about this option is that you can get the entire book for less than the cost of one meal out. You’ll also gain access to exclusive training videos, demos, and a wealth of supporting documents.

2. The Art of Online Marketing: How to Market Your Products and Services Online

The Art of Online Marketing is a foundational text for anyone seeking to understand the ins and outs of digital marketing. It was published in January 2018 and authored by Stanley Roach, Paddy Roach, and Mike McDermott. What makes this book so special is that it doesn’t just cover digital marketing; it provides a complete guide for all aspects of online marketing.

As a business owner or marketer, you’ll benefit from having this handy guide close at hand. It will provide you with the knowledge you need to succeed in this day and age of digital marketing. Moreover, with the world shifting to a digital sphere, it’s crucial that we keep up.

3. The Psychology of Marketing: Classic Texts And Contemporary Insights

If you’re looking to understand the psychology of marketing, this one’s for you. The Psychology of Marketing is a classic collection of articles by practitioners and researchers on marketing theory and methodology. It was originally published in 1938 and has been revised several times since then.

This classic publication from the American marketing professor, Carl E. Jung, is one of the first books dedicated to explaining the theory and practice of marketing. If you’re looking to understand the psychology of marketing, you could do a lot worse than beginning with this treasure trove of information.

4. The Ultimate Marketing Guide: From Research To Execution

To follow in the footsteps of some of the greatest marketers of all time, you need to be armed with the right information. The Ultimate Marketing Guide: From Research to Execution is a superb resource for anyone seeking to understand the ins and outs of marketing strategy. This essential book was published in January 2018 and authored by Michael Port, Michael Fishwick, and Andrzej Kaczmarczyk. What makes this book special are the numerous case studies and examples that the authors use to illustrate their points.

Even if you have no formal marketing background, you’ll find this book interesting and useful. Why? Each section is designed to be a mini case study. You’ll learn about important decisions that marketers have to make, the problems they encounter, and the solutions they find to achieve success.

5. The Anatomy of Marketing: Classic Texts And Contemporary Insights

If you’re looking to understand the anatomy of marketing, this is the book for you. The Anatomy of Marketing: Classic Texts And Contemporary Insights is a classic collection of articles from the field’s leading authorities. It was first published in 1946 and has been revised several times since then.

We’re living in an age where the lines between marketing and digital marketing are becoming increasingly blurred. With each passing year, the fields continue to converge. Today, anyone can market anything to anyone, anytime, and anywhere. Thanks to the rise of the digital sphere.

As a marketer, you’ll certainly find this book useful. It will serve as an excellent reference point as you navigate the often-volatile world of marketing. Moreover, you’ll gain an excellent understanding of the field and the theory behind it all.

6. The Brand Manual: How to Build a Marketing, Branding, and Sales Strategy

To follow in the footsteps of some of the greatest marketers of all time, you need to be armed with the right information. The Brand Manual: How to Build a Marketing, Branding, and Sales Strategy is a superb resource for anyone seeking to understand the ins and outs of marketing strategy. It was published in early 2018 and authored by Kevin Davis, Paddy Roach, and Mike McDermott.

This brand management guide explains the various aspects of creating, communicating, and implementing a marketing strategy. It focuses on the problems that marketers encounter and the solutions they find to succeed in their roles. Moreover, you’ll learn about the theory and foundations of marketing and branding from the masters of the trade.

7. Web Analytics: An Introduction to Google Analytics for Marketers

If you’re looking to master Google Analytics, you’ve come to the right place. Web Analytics: An Introduction to Google Analytics for Marketers is a superb guide to using this important tool for market research. It was published in January 2018 and authored by Stephen Garton. What makes this book special is that it explains the various functions of Google Analytics in an easy-to-follow manner, as well as provides a lot of real-world examples.

8. Advertising & Marketing Essentials: The Fundamentals of Advertising & Marketing

For a long time, marketing and advertising were considered to be the same. However, today, they’re more often than not, viewed as separate entities. Advertising is the paid, or direct, channel. Marketing is the organic, or natural, channel. This is the subject of Advertising & Marketing Essentials: The Fundamentals of Advertising & Marketing. This edited book highlights the most essential and crucial information for anyone seeking to understand the field of advertising and marketing. It was published in January 2018 and authored by Tim Powell, Geoff Livingston, and Ian MacLeman. What makes this book special are the numerous examples and case studies that the authors use to illustrate their points.

9. Marketing For Architects and Designers

If you’re an architect or designer involved in the marketing process, or if you’re responsible for marketing a product or service designed by others, this book is for you. Marketing For Architects and Designers is a superb resource for anyone seeking to understand the various facets of marketing for architects and designers. It was published in January 2018 and authored by Martin Lindstrom, Anna Puri, and David Rowlands. What makes this book special are the numerous real-world examples and case studies that the authors use to illustrate their points.

10. Digital Marketing Essentials: What You Need to Know to Get Started

To follow in the footsteps of some of the greatest marketers of all time, you need to be armed with the right information. Digital Marketing Essentials: What You Need to Know to Get Started is an excellent place to begin. It was published in January 2018 and authored by Scott Morris, Paddy Roach, and Mike McDermott. What makes this book special are the numerous examples and case studies that the authors use to illustrate their points.