Best Online Marketing Books of 2016

This year at the end of January, we were over 300 million active monthly online consumers. That’s according to the latest stat from Google, which released its annual Google Search Report. With so much activity taking place online, it’s important to keep up with the ever-changing world of marketing.

In today’s digitally driven world, brands must be able to master marketing in digital space if they’re going to succeed. This is especially true for businesses of all sizes. To find the best books for online marketing in 2016, we turned to Twitter, where we listed the top books that our followers had told us about. We then curated a list of the 10 best books on marketing, including a few surprises. Let’s take a look.

Marketing For Dummies

The best-selling title of the year so far is undoubtedly ‘Marketing For Dummies’ by the Dummies team. A staple in any digital marketer’s library, this book will teach you how to market your products or services online.

What makes this year’s edition of the bestselling ‘Marketing For Dummies’ so special is that it not only covers the basics of marketing but also provides you with actionable takeaways that you can implement straight away. Let us explore some of the significant contents of this year’s edition of this popular guide.

Key Takeaways

This year, the Dummies team has done an outstanding job in terms of distilling a complex topic into easily digestible insights. Not only will you be able to implement the advice offered within these pages, but you’ll also be able to get real-world results. Let’s take a look at some of the key takeaways from this year’s edition of ‘Marketing For Dummies’.

Build A Profitable Business

According to the latest Digital Marketers Report from HubSpot, over half (52%) of marketers believe that creating a profitable business is the most effective way of measuring the success of a marketing campaign. This undoubtedly makes sense as businesses without a profitable model are more likely to experience financial hardship and close down.

What’s more is that a profitable business model can be the key to scaling a marketing operation quickly. In the event that you’re looking to enter the market with a smaller budget, you may want to consider focusing on creating a sustainable business, rather than throwing money at adverts in the hope of generating sales.

Attracting More Buyers With Higher Conviction

In the worlds of digital marketing, the saying ‘attracting more buyers with higher conviction’ is something of a mantra. In this year’s edition of ‘Marketing For Dummies’, the authors draw upon their experience to give you practical advice on how to do this. They suggest that instead of focusing on attracting as many potential customers as you can, which may lead you to bombard people with advertising, you should instead be striving to connect with the right people. In order to do this, you must first understand who the right people are and what they want, which the authors help you do within the pages of this year’s edition of ‘Marketing For Dummies’.

Get Instagrammers To Help You

Instagram is the biggest social media platform, and the fact that it’s owned by Facebook means that it’s an integral part of the latter company’s empire. For years, marketers have been trying to figure out how to make the most of this valuable audience, and in this year’s edition of ‘Marketing For Dummies’, the authors have distilled their learnings into 11 practical tips on how to succeed on Instagram. These tips range from the basics, such as creating compelling content and engaging with users, to more advanced tactics, such as using hashtag trends to your advantage and driving traffic to your website through branded content. Regardless of your experience, it’s safe to assume that you’ll learn something from this authoritative guide.

Target The Right Audience With Bloggers, Influencers, And Online Marketers

Anyone who runs a blog or vlog will know the value that these types of platforms can have for your business. Within this year’s edition of ‘Marketing For Dummies’, the authors provide guidance on how to use bloggers and other prominent online personalities to your advantage.

In particular, the authors advise that your target audience should be determined by who is likely to be the most receptive to your message as opposed to the broadest audience possible. As a rule of thumb, you should only be focusing upon one or two social platforms when trying to find the right audience for your blog. Trying to reach as many people as you can with your content is likely to result in your trying to appeal to too broad an audience, which may defuse the interest that your blog post or video might otherwise have garnered.

Get People To Tell Others About Your Product

In the age of digital marketing, word-of-mouth marketing is becoming more important, and a lot of thought goes into creating a thriving social media community around a brand. In this year’s edition of ‘Marketing For Dummies’, the authors advise that you should be using your various social media platforms to create hubs of activity around your product. By doing this, you may be able to get people to engage with your brand and, in turn, generate more interest in your product or service.

One way of doing this is by offering something free along with a small pitch to get people to ‘like’ and ‘share’ your content. For example, if you’re offering free sample boxes for someone to try out your new flavor of ice cream, you may want to host a contest on social media channels that encourages people to share their experience with the hashtag #myfreeicecream.

The advantage of this type of ‘freebie’ approach is that it allows you to target a very specific audience, and makes them feel as though they’ve benefited in some way from your brand. It also means that if they do enjoy your product, they may well tell their friends and family about it. In this way, you can establish yourself as an authoritative source in your industry and grow your business through genuine word-of-mouth marketing. The disadvantage, of course, is that you need to be prepared to give something away for free.

How To Measure The True ROI Of A Digital Marketing Campaign

In the quest to find the best books for marketing in 2016, we came across an excellent article by the team at Venture Beat, which explores the many pitfalls that businesses encounter when trying to measure the true ROI of a digital marketing campaign. If you’re looking to assess the effectiveness of a digital marketing campaign, or are even thinking about throwing one together yourself, this article is a must-read.

The main issue that the authors point out is that too often businesses get bogged down in the minutiae of marketing, focusing upon each individual metric, such as click-through rates or the number of leads that a campaign produces. These are all important factors, to be sure, but without looking at the big picture, you may be throwing away valuable business data. What’s more, you won’t be able to ascertain whether or not a campaign was successful without having some way of looking back at how many people actually bought what was on offer. This is where ROI analytics tools can help.

Focus Upon The Long-Term

If you’re looking to get into the online marketing game, it is well worth considering that the competition is certainly fierce. As a result, it’s important to keep your eyes open for emerging trends that you may want to incorporate into your strategy or to take advantage of newly available platforms that can drive traffic to your website. In this way, you can ensure that your business stays afloat and maintains a sustainable model, rather than relying upon income from a single big sale to finance further growth.

Make sure that you have a clear view of what your purpose is and what you plan to offer the world. Bear in mind that your customers may come from a number of different industries, so you’ll need to find a way of speaking to them effectively. The books mentioned above can help with this.

To conclude, let’s take a look at some other noteworthy books from 2015 that can help you succeed in the cut-throat world of online marketing.