The Covid-19 pandemic caused businesses across the world to close down, and many to remain dormant. It also put the spotlight on how dependent we are on technology and how quickly we can adapt to new ways of doing business.
For those that stuck around, adjusted to new ways of interacting and marketing, and sought to make the most of a once-in-a-lifetime opportunity to grow their business, they needed an effective tool to manage their marketing efforts. Luckily for them, the internet remains, and more so than ever, a powerful platform for business—even during these challenging times.
With that in mind, we’ve put together a list of the best online marketing apps for small businesses. The tools on this list will help you to develop an effective strategy, create compelling content, and engage with people who can become valuable customers.
Although this list is focused on the functionality and value of the products, one of the most important things to consider when choosing an online marketing tool is the cost. The majority of the products on this list are free, with the exception of HubSpot, which costs $12 per month. (You can read our in-depth review of HubSpot here.)
The functionality of an online marketing tool speaks to how easy it is to use. These tools basically do the same thing, so it’s important to select one that is simple to learn and simple to use. It should also come as no surprise that the majority of the tools on this list are SaaS (Software as a Service) companies, as using and managing a SaaS tool is far simpler than installing and using a downloadable tool. (You can read more about SaaS here.)
The more features a product has, the more complicated it can get. While it’s great to have plenty of features, not all of them need to be useful. To keep things simple, look for a product that has the basic essentials and nothing more. A few of the products on this list, like Canva and Hootsuite, don’t have any features at all. (You can read our reviews of Canva here and Hootsuite here.)
All the different interfaces that a product supports can make a big difference in how user-friendly it is. Most of the products on this list have a clean, modern, and simple design. Interface is a significant factor in user experience, so ensure that the tool you select is as easy to navigate and use as possible.
The more resources that a product provides, the more helpful it can be. Education about how to use the product is always useful, as well as the ability to get in touch with real people who are happy to assist you. (For those in need of some assistance, check out our review of X.co here.)
Looking for an online marketing tool that can help your business grow? You can find the best online marketing apps for small businesses at the #1vogyma (1VoguishMA), including HubSpot, which can help you to build and grow your business with ease.