Best Online Legal Marketing Firm for Lawyers

An attorney’s practice can be incredibly demanding, especially with legal matters arising in multiple jurisdictions around the world. To maximize their effectiveness, attorneys may need to consider utilizing online legal marketing services to raise their profile globally and attract potential new clients. But, choosing the right firm can be difficult since there are so many marketing tricks and gimmicks out there.

What is an online legal marketing firm?

An “online legal marketing firm” or “legal marketing firm” is a company that provides various legal marketing services, including corporate legal marketing, digital marketing, social media marketing, and more, to lawyers and other legal professionals. These services allow companies and individuals to gain valuable insights into the needs of legal professionals and how to better serve them.

Why you need an online legal marketing firm

As a law firm, you know how important it is to establish a local presence in your community and to have meaningful interactions with your clients. However, being a solo practitioner, you may not have the time to take on clients and develop strong working relationships with them. Online legal marketing firms can provide you with the insight you need into how to be effective in your community even as you work remotely.

By establishing an online legal marketing firm, you can perform market research, analyze case law, and place ads with the click of a mouse. Not only will this save you a considerable amount of time, but it will allow you to focus on the areas of law that you specialize in without having to worry about marketing or sales. Through targeted surveys, you can find out exactly what your target audience wants and needs and help them find the best providers of legal services in your area.

Key Facts About the Legal Marketing Industry

There is significant growth in the legal marketing industry and the number of legal professionals who use online legal marketing services to grow their practices. Global research company Frost & Sullivan estimates that the legal marketing market will grow to $9.6 billion in 2021. With so much growth predicted, it’s important to understand what makes up a successful legal marketing practice.

According to the 2021 edition of the Top 200 US Legal Markets report by Global Legal Markets, four key services form the backbone of a legal marketing practice.

1. Marketing Research

With marketing research, you will learn what types of clients you should focus on and which ones to avoid. One of the most popular tools within the marketing research industry is the focus group, in which you will talk to a group of people with similar demographics living in your target area. You can use this information to learn more about your clients’ needs and ensure that you are connecting with the right segment of the market.

Marketing research is all about collecting data and analyzing it to determine the best approach for your law firm to take in marketing or sales. The data you collect will give you a complete analysis of your target audience and how to engage them in the most effective manner possible.

2. Website Design

If you are able to design a functional and attractive website, you will encourage visitors to engage with you. According to HubSpot Blogs research, lawyers who have a professionally designed and maintained website experience a 31% increase in visibility in search engines.

A well-designed website will encourage potential clients to click through to your other marketing materials and contact you. A 2017 website redesign by HubSpot Blogs was able to increase website traffic by 77% and landing pages by 123%!

Unfortunately, not all law firms can afford to hire a website design expert to build them a custom website. For those who can, it’s worth the investment since it will pay for itself in increased revenue.

3. Social Media Marketing

If you are skilled at using social media platforms to interact with and engage with potential clients, you can use this tool to promote your practice and gain valuable insights into your target audience’s needs and how to best communicate with them.

According to HubSpot Blogs research, people in the legal industry are more likely to use social media than individuals in other industries, with 63% using platforms such as LinkedIn, Instagram, and YouTube to find prospective clients. Having a social media profile is essential for any attorney looking to grow their practice, so make sure you have a presence on these platforms.

More than anything else, a social media profile highlights your practice and allows you to network with other attorneys, judges, and practicing lawyers worldwide. The more you engage with potential clients on social media, the more likely they will be to come to you for legal advice.

Here’s where you can find a list of top-notch, affordable online legal marketing firms.