Your email list is one of the most effective and inexpensive ways to connect with your customers and prospects. The key is to learn how to use your email list properly and grow it organically. You can do this by using the right email marketing tools.
There are numerous benefits to email marketing, but here’s a short list:
- Easy to understand and engage with your audience
- High open and click rates
- You can start without a budget, and you’ll likely generate revenue quickly
- You’ll achieve better email engagement than with social media
- You’ll be able to measure the success of your marketing campaigns
- You can segment and target your subscribers based on what they’re interested in
- You can send emails to people who’ve never bought from you before
1. Campaign Monitor
Campaign Monitor is a popular choice among indie web developers, entrepreneurs, and small businesses because it’s easy to use and offers advanced features for a low price. The best part is that you can get started with a free trial and then choose to pay as you go or on a monthly basis. Plus, the platform’s pricing is extremely flexible—you can’t beat that!
For under $5 per month, you can set up automated email campaigns, segment your subscribers based on what they’re interested in, and create autoresponders that will respond to emails sent to a certain email address. Another great feature is Dynamic Content Delivery, which allows you to put a face on your email broadcasts with animated GIFs, video clips, or audio files. The result is much more effective email marketing. And did I mention that you can create up to 30,000 email templates and experiment with different subject lines, opening lines, and closings to find the one that works best for you?
2. Hootsuite
Hootsuite is yet another email marketing tool that’ll help you connect with your audience, build credibility, and grow your business. One of its major selling points is that it’s a one-stop shop for all of your social media activity, allowing you to connect with your audience across all platforms.
You can set up automated email campaigns, choose from a variety of templates, and send out daily or weekly emails that will grow your mailing list and engage with your audience. What makes Hootsuite stand out is its ability to engage with your audience through multiple touchpoints such as social media, email, and mobile messaging. And when you combine that with a little bit of social media marketing, you’ve got a seriously effective marketing tool.
3. HubSpot
HubSpot is a customer relationship management (CRM) solution that focuses on converting leads into paying customers. What makes HubSpot stand out is how clean and simple its user interface is. In most cases, you can start using the product immediately and won’t need any training to use it effectively.
One of its key features is its analytics platform, which allows you to track the success of your marketing campaigns and optimize for maximum results. Additionally, you can use HubSpot’s free trial to set up automated email campaigns, segment your subscribers based on what they’re interested in, and create autoresponders that will respond to emails sent to a certain email address. Its other key feature is its dashboards, which allow you to monitor the performance of your business as well as interact with your team via online messaging. If these aspects of HubSpot sound good to you and your business, then you should definitely check it out.
4. MailChimp
MailChimp is a popular choice among indie web developers, entrepreneurs, and small businesses because it’s easy to use and offers advanced features for a low price. Like most other email marketing platforms, MailChimp allows you to set up automated email campaigns, create up to 30,000 email templates, segment your subscribers based on what they’re interested in, and create autoresponders that will respond to emails sent to a certain email address. A bonus feature is that you don’t need a big list to get started with MailChimp. Even a small one will work just fine!
Another great feature of MailChimp is how quick and easy it is to test new subject lines, opening lines, and closings to see what resonates with your audience.
5. Shopify
Shopify is a popular choice among indie web developers, entrepreneurs, and small businesses because it’s easy to use and offers advanced features for a low price. One of its most prominent features is its eCommerce store builder, which makes creating an online store a snap. What’s more is that it provides a fully functioning store, including products, blog posts, and more—all you have to do is provide the inventory!
However, if you’re looking for something more, Shopify also offers a complete marketing platform, providing you with everything you need to grow your business.
One of its most prominent features is its A/B testing functionality, which allows you to compare two versions of a landing page, blog post, or email campaign and then choose the one that performs best. You can use this feature to optimize your site or email blast for the best results.
Shopify also offers a free trial, so you can test the product without risk. Once you determine that it’s a good fit for your business, you can choose to pay as you go or on a monthly basis.
Overall, these tools are designed to make the process of sending emails easier and more effective, allowing you to grow your business at a minimal cost.