In order to succeed in digital marketing, you must be equipped with the right tools. Choosing the right email marketing software can be quite the daunting task. There are a lot of platforms to choose from and a lot of features to consider. If you’re looking for a comprehensive review of the top email marketing software solutions, continue reading.
Aweber has been around for a while and has managed to stay relevant in an ever-changing landscape of marketing solutions. The difference between other marketing automation platforms is that it was one of the first to implement email marketing as a stand-alone product. This allowed marketers to choose their own templates, create personalized messages, and track the effectiveness of their campaigns all from within the platform. Aweber also offers a full mobile marketing suite that can be integrated with your sales and customer communication.
BlueVision’s platform is a complete email marketing solution. It has everything you need to grow and scale your email marketing campaigns, from analytics to drip marketing to automated emails and more. What really sets this product apart is its integration with other marketing tools like landing pages and chatbots. Marketing teams can work together to create automated emails that push product, drive traffic, and follow up with a conversion. The tool is ideal for larger teams who need a centralized solution.
Another email marketing software that stands out is Constant Contact. This vendor has been a top provider of email marketing platforms for many years and still leads the industry with its user-friendly design and flexibility. The platform offers templates and drag-and-drop email building blocks that can be used to create fully branded newsletters, sales alerts, and more. Constant Contact is also a well-known trademark case law firm and has a history of being pro-active in protecting its customers’ brand rights. The platform allows for multi-company management and collaboration, which is ideal for businesses of all sizes.
Drip is a marketing automation solution that makes it easy to get product recommendations, find new customers, and keep in touch with existing ones. It’s designed to help marketers engage with their audience via email rather than push them to a website or app download. Although it was founded in 2012, it has already become a popular choice amongst marketers, largely thanks to its ease of use and the fact that it was one of the first to enter the space.
HubSpot is one of the most popular all-in-one marketing tools, due to its ease of use, visual design, and collaborative tools. This makes it perfect for smaller teams who need a simple solution for email marketing and content sharing. The key differentiator with HubSpot is its customer base. While most marketing solutions only cater to businesses, HubSpot’s user base swells to people who need a simple email marketing solution as well. Not only that, but marketers can choose from a huge library of themes and templates to suit their business needs. These creators are also available to help via live chat should you need any assistance—not to mention that you can access over 150,000 wordpress sites from within the platform.
Another market leader in email marketing is MailChimp. This platform is fairly popular amongst marketers, largely due to its flexibility. It was one of the first email marketing platforms to offer fully flexible content and offers a variety of drag-and-drop email builders that can be used to create a fully customized message.
Last but not least, we have Marketo. Marketo is an enterprise marketing suite that provides everything a business needs to grow and prosper, including email marketing. In addition to its ease of use, Marketo provides advanced segmentation, analytics, and a 30-day free trial, so anyone can get up and running quickly.
Which one of these email marketing software platforms is right for you? The answer depends on your needs and what you’re looking for in an email marketing solution. For more information, check out the links below or visit the source links indicated for additional reading.