Nowadays, almost every industry is using some form of digital marketing. From retail to E-commerce, tourism to real estate, marketing and sales are all based on digital activities and channels. For that reason, it is extremely difficult to find a job in a not-digital-related field if you don’t have a background in digital marketing.
Luckily, there are several programs available that can get you started in a career of digital marketing. In this article, we will discuss the various digital marketing programs that can get you a job in the industry. We’ll cover everything from the essentials, like understanding digital marketing, to more specific topics, like email marketing and search engine optimization (SEO).
Digital Marketing Specialties Are Endless
Due to the ever-evolving nature of digital marketing, there are numerous specializations and job opportunities in the field. If you are looking to enter the field, there is a wide range of specializations to choose from. The most in-demand jobs in digital marketing include:
- Marketing managers
- E-commerce marketing managers
- Content strategists
- SEO specialist
- Performance marketers
- Program managers
- and more
With so many job opportunities, it’s important to understand what makes up the “average” job in the industry. According to the 2018 US Bureau of Labor, there are currently 638,300 marketing and sales jobs in the US. Furthermore, the demand for social media managers is expected to increase by 25% from 2018 to 2023.
Traditional Media Outlets Still Play a Big Role
Although the internet has provided alternatives for many people, marketing through traditional media outlets like TV and radio still play a big role in today’s marketing plans. Just look at retail marketing, which is still mostly done through TV commercials and online banners. In fact, digital marketing is sometimes considered a form of “traditional” marketing. Even in tech-related areas like web development and SEO, a lot of highly-skilled jobs are still available and thriving. You just have to know where to look.
Online Education Major Asset
Another great resource for job seekers is online education. Thanks to platforms like Coursera and Udemy, which provide online learning opportunities for anyone, anywhere. As long as you have an internet connection and a microphone, you can teach yourself virtually any subject and be able to practice while following along with a knowledgeable instructor. In fact, online education has become so popular that there are now more than 2.5 million job searches a day on Google.
In case you are wondering, over 1 million of those searches are for marketing jobs. Online education is a great way to learn the ropes of the marketing industry without having to commit to a traditional campus education. You can even specialize in areas like SEO, content strategy, or performance marketing, which are all highly-desired specialties that can put you ahead of the competition.
The Entry-Level Job Market Is Still Very Attractive
If you are looking to enter the field and don’t have a lot of experience, you have come to the right place. As we’ve established, there are numerous job opportunities in the industry, and a lot of them are available at entry level. If you are new to the field and looking for your first job, you might have to settle for something less than you want, but it’s still better than nothing. Just make sure you are ok with living in a hotel or Airbnb until you can find a better situation.
Digital Marketing Is A Life-learning Experience
One of the things that make digital marketing such an attractive field to enter is that it is a constantly-changing arena. Even the most basic concepts like SEO, which were once considered “dark arts,” are now completely different than what they were 15 years ago. The same goes for many of the specialized fields within digital marketing like performance marketing and content strategy. The more you learn, the more you will earn, and the more you will enjoy the field. Plus, many companies are now hiring from an online applicant pool, so finding a position isn’t as difficult as it used to be. If you want to prepare for the future of technology and be able to work in a flexible environment, digital marketing is a great choice. It’s never been more important to be knowledgeable about new software packages, platforms, and marketing methodologies.
Find A Mentor
If you are looking to prepare for a career in digital marketing, the best and possibly the only way to do so is by getting involved with a mentor program. A mentor is someone who has been in the industry for longer and knows more than you do about the inner workings of digital marketing. If you want to prepare for a career in this field, get involved with a mentor program as soon as possible. The sooner you get involved, the better. You won’t be able to learn everything on your own. A mentor will be able to guide you along the way and get you on the right foot for the future.
The internet is a great place to get information. Thanks to platforms like Coursera and Udemy, which provide online learning opportunities for anyone, anywhere. As long as you have an internet connection and a microphone you can teach yourself virtually any subject and be able to practice while following along with a knowledgeable instructor. In case you are wondering, over 1 million of those searches are for marketing jobs. Online education is a great way to learn the ropes of the marketing industry without having to commit to a traditional campus education. You can even specialize in areas like SEO, content strategy, or performance marketing, which are all highly-desired specialties that can put you ahead of the competition.
With so much information available online, it is important to note that there is a difference between knowing something and being able to do it. Being knowledgeable about the digital marketing field doesn’t really guarantee that you can succeed in this line of work. It’s not like you’re going to be able to walk into a boss’ office and say “Hi, I’m Michael, and I’m an expert digital marketer. I can help you with your SEO, mobile conversion, and email marketing campaigns.”
Saying that you’re an expert when you’re not is never a good idea. If you want to enter the field and be able to produce quality work, you need to go through proper training. This is where a mentor or a formal educational program comes in. They can help guide you along the way and get you prepared for the job market. Don’t expect to just waltz in and be able to start knocking out assignments. You’ll most likely have to start at the bottom and work your way up. But that’s the beauty of this industry. There is always room for improvement.