So you’ve finally made the decision to pursue a new career in internet marketing and social media, and you’re keen to jump in head first. Congrats! Now what? You need to decide which path to follow: traditional online marketing or digital marketing. Which one is the most beneficial for your career development? We’ll tell you; read on.
In case you’re wondering, traditional marketing is basically marketing where you don’t use the internet or social media to spread the word about your product or service. You’ll still be expected to use social media to follow, connect with, and engage with potential customers, but you won’t be required to create flashy ads or make a ton of sales calls. If you’ve been wondering whether or not to lean more towards traditional or digital marketing, here’s a guide to help you decide.
If you’re looking for a career in digital marketing, you’ll need to decide between being a content marketer or an SEO marketer. Truth be told, not all content marketers are created equal, and not all SEOs are created equal, either. If you want to be the best, you’ll need to specialize in one area or the other. When it comes to earning potential and benefits, digital marketing is the clear winner compared to traditional marketing. Keep reading to discover why.
As we mentioned, not all content marketers are created equal. Some content marketers are focused solely on video content, while others might be best suited to work with text-based material. The same goes for SEOs. There are SEOs who are excellent at using keywords and phrases to maximize the organic traffic to your site, and others who might not be the best at it. If you want to succeed in the long term, you’ll need to decide whether or not you want to focus on creating content that performs well for a variety of platforms, or content that performs well for a specific platform. For example, if you’re a video content marketer, you might want to specialize in video SEO or video engagement to maximize your earnings and minimize your workload. If you want to go the distance with your career, specialization is the key. Think of it like training for a marathon. You won’t be able to do it all at once, and trying to tackle too much will only lead to you burning out.
Create An Outstanding Curriculum
If you’ve decided to specialize in digital marketing, it’s time to create an outstanding curriculum. The better your curriculum, the better your chances of getting a good job. When an employer or potential employer asks for your degree, they’re not necessarily looking for a diploma. They’re looking for someone who is able to learn on the job and show initiative. This is why it’s crucial to nail the basics first: how to write a winning resume, how to prepare for a phone interview, how to write a good cover letter, and so on. By the time you get to the advanced courses like SEO and PPC, you’ll have enough knowledge to be dangerous. Don’t worry about whether or not you’ll be able to pass the test at the end, just focus on learning. The more you know, the more you’ll be able to contribute to your field, whether or not you end up specializing in SEO or PPC. Just make sure you learn everything by heart, and don’t be afraid to ask questions. If you’ve got a good attitude and a genuine desire to learn, you’ll be able to ace the test and put yourself ahead of the competition.
Get A Good Job
Once you’ve gotten the prerequisite knowledge down, it’s time to get a good job. If you’ve followed our advice and focused on specializing in digital marketing, you’ll be able to hit the ground running and get a good job rather quickly. There are plenty of doors open to you, and we’re confident that you’ll be able to find a role that suits you perfectly. We’d like to leave you with one last piece of advice: be humble. Be real. Don’t take yourself too seriously, and you’ll be able to keep your confidence intact, which will, in turn, help you land that job.