If you’re looking for an online course that teaches you everything you need to know about digital marketing, then look no further. We’ve put together a comprehensive guide to help you find the best online marketing courses available, whether you’re looking to enter the job market or just want to brush up on your know-how.
The Best Digital Marketing Courses
The courses below are designed to give you a solid foundation in all things digital marketing, including SEO, content marketing, and paid marketing. The hope is that these courses will give you the skills you need to become an effective digital marketer, and ultimately, a successful entrepreneur.
The below courses are all from reputable institutions, and were chosen for their strong digital marketing programs and amazing track records.
1. Online Commerce: The Ins and Outs of E-commerce
This internationally recognised certification program from the University of Auckland sets you up for a successful career in e-commerce marketing. You’ll gain in-demand skills like SEO and content strategy, as well as an understanding of online retail, customer behaviour and marketing technologies.
This course is ideal if you’re looking to break into the field, as the demand for e-commerce marketers is predicted to grow 69% year from 2018 to 2028.
2. Digital Marketing Analytics
An essential skill for any marketer is the ability to measure the success of their campaigns, whether that’s a PPC campaign, SEO campaign, or social media campaign. This certification program is for you if you want to gain the practical analytic skills you need to analyse the performance of your digital marketing campaigns.
This exciting online marketing analytics certification program from the American Association of Advertising Agencies (4A’s) will give you the knowledge and hands-on experience you need to analyse the digital performance of your marketing campaigns.
This certification is the perfect blend of theory and practice, and you’ll leave the course with the knowledge to take your digital marketing to the next level.
3. PPC Advertising & Campaign Management
If you’re new to PPC advertising, this is the perfect place to start. Whether you’re a seasoned marketer or an entrepreneur just looking to get their feet wet, the Demand Genology PPC Certification will give you the knowledge and tools you need to create and manage successful PPC advertising campaigns.
The demand for PPC marketers is predicted to rise 25% year from 2018 to 2028, so this is a great opportunity to jump in and take advantage of this growing field.
This certification includes everything from ad creation and campaign set up, to performance monitoring and analysis, making it a complete package that covers everything you need to know to succeed in the arena.
4. SEO – Search Engine Optimisation
Pro-engagement SEO stands for Search Engine optimisation, which is what helps your website or client’s website to rank high on search engines like Google, Bing, and Etsy. Professional SEO marketers usually have several years of experience, and you can get expert help from SEO companies like Marin Software.
An in-demand job in digital marketing is expected to grow by 26% year from 2018 to 2028, and a Senior SEO Manager job can pay up to $105,000 per year.
To get started, you’ll need to prove to the search engines that you’re a trusted source of information by creating useful and authoritative content that’ll interest your audience. You’ll also need to use the appropriate keywords in your articles, videos, and social media posts, and track the performance of your campaigns over time to see the fruits of your labour.
5. Content Creation for Online Marketers
If you’re looking to beef up your knowledge in the field, this is the perfect opportunity. This certification program from the Online Marketing Institute will teach you how to create content that’ll engage and inspire your audience.
You’ll start by learning the basics of content creation, including creating a content schedule, pitching and publishing stories, and using proper grammar and spelling.
This certification is ideal for anyone who’s interested in becoming a thought leader in their field, and has the potential to grow 38% year from 2018 to 2028.
6. PR & Media Relations for Online Marketers
If you’re looking for an opportunity to learn more about the media and how to best utilise social media to gain exposure and generate leads, then this certification program from the Online Marketing Institute will teach you everything you need to know. This includes everything from crafting a media kit, to pitching journalists and bloggers.
You’ll learn how to construct a winning pitch, write compelling copy, and design ideal media lists to ensure you reach the right audience.
This certification is for anyone who’s looking to get their feet wet in the world of public relations, and PR professionals hold a number of in-demand jobs, some of which pay up to $105,000 per year.
7. Social Media Marketing
Last but not least, we have social media marketing. What is social media marketing? It’s essentially marketing on social media platforms like Twitter, Facebook, and Instagram. It’s not hard to understand why social media marketing is so popular amongst businesses. It’s relatively easy to implement and analyse, and allows you to target the right audience with your ads.
If you’re looking to break into social media marketing, the key to success is to engage with your audience on social media and build a community. You can then scale up your campaigns, and gain valuable insights into what’s working and what needs to be changed to drive more growth.
This certification program from the Online Marketing Institute is ideal if you’re looking to break into the field, and the demand for social media marketers is expected to rise 44% year from 2018 to 2028.
With so much information at your fingertips, it’s easy to become overwhelmed. However, with all of this knowledge, you’ll be able to carve out a niche for yourself in the industries above, and make a lucrative career as a digital marketer.