So you’re interested in online marketing, but not entirely sure what it entails? If so, then welcome to the club. Like many markets, online marketing is quite a broad field and it can refer to a variety of topics, all with varying degrees of complexity. Essentially, online marketing is all about marketing and advertising products or services on online platforms like social media or web sites.
Now, as you’re probably aware, there is a wealth of information and courses online, especially at free-online-marketing-schools.com. Therefore, it is imperative that you do your research before committing to a course. There is no point in signing up for a course or learning platform that is over your head. By being selective about the courses you choose, you will greatly enhance your odds of success in your online marketing endeavours.
Why should you get a certificate?
An important part of any successful education is the ability to practice and integrate what you learn into your everyday life. One of the biggest challenges for beginners is simply getting use to the fact that you have to learn a completely different way of doing things. For instance, if you’re used to blasting out your sales pitch to large groups of people, then getting ready to enter the world of online marketing, and particularly social media, will feel like a seismic shift. And let’s face it; shifting to a completely new way of being isn’t something that happens overnight. It takes time and effort. So, to assist you in your shift, we are offering all graduates of our top course a free Google Certification. And what’s more, we’re also giving you access to our alumni directory, where you can connect with over 150,000 people worldwide who are actively practicing what you’ve learned.
The Top Online Marketing Courses
So, what makes our online courses special? First, we have an amazing faculty who are all experts in their fields. Our instructors don’t just teach you the necessary information, they engage with you on a personal level and make learning a pleasure. Second, we don’t just teach you the theoretical aspects of online marketing, we put this knowledge into practice with lots of hands-on training. Third, we don’t just focus on marketing on the internet, but rather, we assist you in becoming a full-fledged digital marketer who is equipped to tackle any project or campaign that you might find yourself working on. Finally, our courses are up-to-date and we keep the curricula fresh by introducing innovative teaching methods and unique project ideas that will not only assist you in your studies but also position you as an expert in your field when it comes to market research, analysis and more.
Which Certificate will you get?
As mentioned above, one of the biggest challenges for beginners is getting used to all the changes that come with moving into the world of online marketing. To assist you in this transition, we’ve created four different certificates that can be acquired upon completion of our top-rated online marketing courses. To name a few, you will learn about:
- Search Engine Optimisation (SEO)
- Pay-Per-Click Advertising (PPC)
- Video Marketing
- Social Media Marketing (SMM)
Depending on which of these four topics you feel is most relevant to your skills and experience, you can choose the certificate that best suits your needs. And rest assured, knowing which certificate to choose will greatly enhance your odds of landing that sweet job you’ve been looking for.
A Brief History of Online Marketing
If you’re looking for a short and sweet history lesson, then check out this video from our friends at Toptal.
Toptal is a talent-based marketplace that connects highly skilled professionals with businesses who need expertise. Given the recent surge of remote work and freelancing, Toptal explores how online marketplaces like theirs can play a crucial role in enabling freelancers to seamlessly find work, and for businesses to find top talent no matter where they are in the world.
The video highlights five steps that Toptal took to create a flexible working environment for their remote freelancers, allowing them to tackle new projects, logistically, whilst on the move. In an age where traditional workplaces are becoming less relevant, and more and more people are carving out a side-hustle freelancing, Toptal’s success story is a great example of how embracing remote work can truly benefit both sides of the relationship.
Digital Marketing vs Traditional Marketing
If you are new to the field of online marketing and don’t know the difference between digital and traditional marketing, then allow us to introduce you to the wonderful world of DIGITAL MARKETING. It’s often described as the marriage of advertising and marketing on the internet, and it’s a description that couldn’t be more accurate. Essentially, digital marketing is all about marketing and advertising products or services online. It takes into account all the available platforms, including mobile phones, tablets and computers. It also focuses on performance marketing, which refers to the way businesses interact with consumers via digital channels. As the name suggests, digital marketing differs from traditional marketing, which relies on more conventional methods of advertising, like radio stations or newspapers. A good digital marketer will have a solid understanding of both areas, and be comfortable working across all platforms, from web development to paid media. If you’re looking to make the shift into the world of online marketing and need assistance in figuring out what’s what, then check out our guide to the basics of digital marketing vs traditional marketing.
If you’re looking to dive into the world of digital marketing and want to know what is required of you, then check out our guide to getting started in digital marketing.