In most big cities, there are numerous small businesses operating in the digital sphere – from design to marketing, and sales. The main difference between them and larger companies is that they don’t always have the money to spend on traditional marketing methods, so they have to find ways to connect with their consumers that don’t cost a lot.
If you’re looking to grow your business online, how do you find the best online marketing platform for coaches? The answer is not as straightforward as you’d think, which is why we’ve put together this article – so you can make the right decision and choose an online marketing platform that’s going to help you grow your business.
The Main Differences Between Online Coaching Platforms
One of the first things you’ll want to do is to make sure that the platform you choose offers quality content that draws in customers. Additionally, you’ll want to examine how easy it is to use the software, as well as how intuitive the interface is. There are a few main differences between online marketing platforms, so take a minute to familiarise yourself with them.
Wix and Squarespace are the two most popular platforms for online coaches. Both of them are easy to use and offer a range of features that can be accessed with a click of a button. Let’s take a look at the key differences.
Wix Vs Squarespace
Wix is a simple, sleek and intuitive online marketing platform that connects businesses with potential clients in real life and online. Essentially, it’s a content management system (CMS) that allows you to build and manage your website, as well as track the results of your online marketing efforts – like clicks, downloads, and sales. It’s an incredibly popular choice with small businesses, as well as those just starting out. If you’re looking for a quick and easy to use solution, Wix is definitely worth a look.
Squarespace is another content management system that allows you to build and manage your website. It’s all about aesthetics, as Squarespace focuses on creating a polished, beautiful and functional platform that encourages people to stay and engage with your content. If you’re looking for a polished, well-designed solution, Squarespace is the one for you. It’s also a good choice for designers and photographers who want to create a digital shop.
Features
Wix and Squarespace both have a variety of features that make them suitable for digital marketing and coaching. They’re both good for small businesses that want to get the basics done without needing a team of people to help them. Wix allows you to create a free basic account, which then lets you choose from a number of paid plans that range from gold to pro, depending on how much you want to spend. The better the plan, the more features you get – like free backups, free domain privacy, and the option to host your website and track your activity across platforms (like Facebook, Instagram, and more).
Squarespace is absolutely amazing when it comes to features. You don’t have to be a Premium Member to access them, so you can start with the single website plan, which is absolutely free. That means you get a limited number of features, but the quality is superb. There’s also a premium plan (Basic), which adds additional features like: free backups, free domain privacy, free redirects, free installs on up to three devices, free custom email templates, the list goes on. And all these features come with exceptional quality.
User Interface
The interface is another important factor to consider when choosing an online marketing platform. You want to find one that’s simple to use and has a streamlined layout – that’s easy to navigate and doesn’t require previous web design experience to figure out. Wix and Squarespace have simple and intuitive interfaces that get out of the way so you can focus on what’s important to you.
Both of them are designed to make managing your website easy for anyone, regardless of their experience. If you’re looking for a quick and easy to use solution, these are the two you should check out.